Smartphone Market Size, Share and Global Trend By Operating System(Android, Windows, iOS and Other), By Price (High Range, Medium Range, Low Range), By Ram Size (Below 2GB, 2GB-4GB, Up to 8GB), By Distribution Channel (Online, Offline, Multi-brand, Single Brand) and Geography Forecast till 2021-2028

Smartphone offering integration of different platforms serving multiple purposes such as emails, video calls, etc. backed by declining raw material prices including sensors, camera lenses, etc., would contribute to the growth of the global smartphone market. The global internet penetration rate is on a constant rise and is expected to reach more than 51% in 2019 from 44% in 2016. The rising penetration rate would contribute to the growth of the smartphone market.

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There have been new trends and developments in the global smartphone market which include, introduction of in-flight connectivity, introduction of high-speed 5g network, increasing adoption of augmented and virtual reality, adopting artificial intelligence technology by telecom companies helping in automation and betterment of customer interactions and back-hand operations such as service chatbots, predictive maintenance, etc. Increased adoption of biometrics has also provided better security of personal data for smartphone users and contributed to the growth of the smartphone market.

KEY PLAYERS COVERED

More than 170 companies operate in the smartphone market. However, key players of this market are one of the major players in the global smartphone market include Apple, Inc., OPPO Co Ltd., Panasonic Corporation, Samsung Electronics Co., Ltd., LG Electronics Inc., Nokia Corporation, Sony Corporation, HTC Corporation, Xiaomi Corporation, One Plus Corporation, Huawei Technologies Co Ltd., Motorola Solutions, Inc., Google, Inc., Microsoft Corporation and Lenovo Group Limited.

SEGMENTATION

REGIONAL ANALYSIS

 The Asia Pacific region, particularly India, China, Indonesia, etc. are estimated to experience a high growth owing to the factors such as increasing per capita income in the region, the presence of a massive population with rising disposable income, and the growing interest to use new technologies and services. Disruptive data tariffs by many companies such as Jio, Airtel, etc. in India have also added in the increasing demand and adoption of smartphones in the region by providing data and smartphones at the lowest price possible.

The North America and Europe region, some countries are witnessing a decline in revenue and shipment due to smartphone market maturity however growth has been witnessed in the smartphone repairs market as customers do not frequently change their old smartphone in this region. However, with government regulation to drop the roaming charges from all the networks has helped to minimize communication costs for the consumers.

In terms of mobile penetration rate, Sub-Saharan Africa is expected to have a substantial increase between 2018-2025, followed closely by Latin America and the Asia Pacific owing to factors such as, growing mobile network coverage in rural areas and increasing the affordability of both mobile devices and tariffs. Citing this environment, Bharti Airtel’s  Africa unit is raising US$ 1.25 billion by issuing fresh shares to six global investors including Warburg Pincus, Temasek, Singtel and SoftBank Group, etc.