How Product Introductions With New Flavors In The Baby Food Products Is Propelling The Sales Of The Top Baby Food Brands

Nowadays, parents are more focused on infant nutrition, and working women highly prefer baby food products. The growing need for nutrients and energy for babies’ growth is boosting the consumption of baby food.  Increasing chances of foodborne illnesses pushing parents to look after their infant's health. As per a report by Fortune Business Insights™, the market for baby food reached USD 97.31 billion in 2022 and is set to reach USD 161.16 billion in 2030 with a CAGR of 6.62% over 2023 to 2030. The market is also expected to reach the valuation of USD 102.90 billion in 2023. Restrictions in import and export facilities due to the COVID-19 pandemic hampered the sales of products. Leading brands are focusing on collaborations and product introductions to increase their customer base.

Fortune Business Insights™ Profiles Top 10 Key Brands/Players in the Baby Food Industry

1. Nestlé S.A.

With its existence in around 190 countries, Nestlé S.A. is one of the top baby food brands, reigns supreme in the global market. A variety of products under different brands, including Gerber, Nature Nes, Cerelac, and NIDO, are offered by the company. It focuses on supplying better nutrition and promoting healthy eating habits among babies. The business is constantly producing high-quality food items for babies of various age groups. The company concentrated on advancements and environmental sustainability and introduced a new line of products for nutrition and climate protection. In 2022, Plant-tastic, a plant-based baby food for babies of all age groups, was introduced by the Gerber brand of Nestle. It strives to meet the increasing need for organic food among parents.

2. Hero Group

A food producer situated in Switzerland, Hero Group has more than 135 years of experience creating infant food and other food and nutrition products. By offering new products and acquisitions with other related baby food brands/companies, the business has increased its product portfolio. The portfolio comprises formula milk, snacks, and other items.

In November 2022, by investing USD 16.5 million, Hero Group broadened its baby food production facility in Spain. Infant formula and snack bars can be offered by this new facility in Spain.

3. Danone S.A.

Globally, Danone S.A. is one of the top healthy food product suppliers. It has some essential product categories, such as Early Life Nutrition and Medical Nutrition Products, Essential Dairy and Plant-Based Products, Waters, and others. Baby formula products are specially made to fulfill the nutritional needs of babies. By offering new products, the company is expected to increase its sales and market presence in new markets in the coming years. In 2022, Dairy & Plants Blend baby formula was introduced by Danone S.A. It has 60% plant protein and 40% dairy protein that satisfy the nutritional demands of infants.

4. Abbott Nutrition

The U.S.-based top medical device and health and nutrition product producer, Abbott Nutrition, offers products to assist patient growth, recovery, and sustainability. With the brand name Similac, it produces and distributes its baby food products. Regular feeding and customized nutrition are encouraged by formula milk products produced under this brand. The company emphasizes offering high-quality products to consumers. In 2022, Abbott Laboratories revealed that it will invest USD 500 million for the development of infant formula.

5. ASAHI GROUP HOLDINGS, LTD.

Headquartered in Japan, ASAHI GROUP HOLDINGS, LTD. produces beer, alcohol and non-alcoholic beverages, and food. It is also based in Europe, Oceania, and Southeast Asia. The company developed the infant formula that is distributed under the Wakodo brand. For food safety and easy transportation, the packaging is the crucial aspect. In 2019, to increase its presence in Vietnam, ASAHI GROUP HOLDINGS, LTD. teamed up with Nutifood.

6. HiPP GmbH & Co. Vertrieb KG.

A major organic food product company, which is situated in Germany named HiPP GmbH & Co. Vertrieb KG, focuses on the organic biological raw materials processes. It manufactures superior quality without using genetically modified raw materials while complying with the European Union regulations. To offer high quality nutrition for infants the company provide products, such as HiPP Milk Formula, HiPP Weaning Food, HiPP for Toddlers, and others.

7. Mead Johnson & Company, LLC.

Founded in 1905, Mead Johnson & Company, LLC. is the U.S.-based leading infant formula company that creates and distributes its products under the brand Enfamil. The main objective of these products is to offer nutrition to infants for the brain development and physical growth of babies. Enfamil brands of infant formula are highly prescribed by pediatric specialists. To enhance its product quality, the company is upgrading its production units. In 2022, Mead Johnson & Company, LLC. declared that it would renovate and introduce its flagship product, “NeuroPro” with a better formula.

8. The Kraft Heinz Company

By offering a variety of infant nutrition products, such as cereals, pouches, snacks, and desserts, The Kraft Heinz Company is gaining traction as one of the key food and beverage producers in the world. These products are delivered under the Heinz brand. In 2020, the company introduced its baby food product line called “Heinz by Nature” to meet the increasing demand for organic food products. Natural ingredients are widely used to create these products.

9. Kewpie Corporation

A well-established food supplier in Japan named Kewpie Corporation concentrates on product quality. The company assures a perfect blend of nutrition and taste to make tasty food products for infants. The company offers flavourful infant food products, such as Porridge, braised and meat products, snacks, and baby desserts.

10. Heilongjiang Feihe Dairy Co., Ltd.

Heilongjiang Feihe Dairy Co., Ltd. is among the leading infant nutrition product producers in China. It makes collaborations with top national and international research organizations to perform research trials and create infant and adult nutrition products. It is one of China’s well-known premium infant milk formula producers. Organic infant milk formula, immunity-boosting milk formula, and others are the most popular products of the company. In 2021, Heilongjiang Feihe Dairy Co., Ltd. acquired a patent application regarding the use of goat milk powder for medical use. With this patent, the business is all set to offer Foods for Special Medical Purpose (FSMP).

Emergence of Innovative Production and Packaging Techniques to Create Growth Opportunities for Baby Food Producers

Rapid innovations in production and packaging techniques have revolutionized the infant food industry. An increase in product introductions with new flavors and packaging is also stimulating the market revenue. Recent advances in pediatrics and nutritional science are encouraging top baby food brands to invent new baby formulas that can fulfill the demands of growing babies. In April 2022, Gerber released its new food product line called “carbon neutral plant-based toddler” in the U.S. market. The product is made with Non-GMO ingredients.