Baby Food market size, share & industry analysis, By Product (Baby Food Cereals, Baby Food Snacks, Baby Food Soup and Milk Formula, Frozen Baby Food), By Packaging (Pouches, Jars, Bottles, Others), By Baby Category (Infants, Toddlers), By Distribution channel (Shopping Malls, Supermarkets, Convenience Stores, Hyper Markets, Online Retail) and regional forecast 2023-2030

The global baby food market is expected to drive with increasing population levels of the infants. Rising awareness about baby food products and increasing disposable income levels result in the rise of the baby food market globally. It is expected that the increasing working female population across the globe gives rise to the baby food market. Instant formulas such as milk products and other protein supplements are the major products for infants. Energy-boosting supplements and ready to eat food products are largely used for toddlers. Baby food contains all the required proteins and other dietary supplements required for the proper growth of the baby.

Existing hunger and malnutrition issues of the infants in many developing and underdeveloped countries also reveals the bigger market for baby food. According to United Nations International Children’s Security Fund (UNICEF), it is estimated that half of all deaths in children under the age of 5 are because of an alarming level of malnutrition across the globe.

Eco-friendly packaging and major safety concerns help companies to differentiate the products in the baby food market. companies seek to design the packaging of the baby food products by recyclable raw material. This helps the company to promote baby food products baby green marketing techniques. Baby product innovation and aggressive marketing of baby food products also result in the rise of the baby food market. Shifting behaviour of peoples towards online shopping also results in increasing demand for baby food products through online channels. 

Expansion of retail shops and supermarkets is a key driver fuelling the baby food market. Attractive merchandising and marketing of supermarkets, shopping malls, retail shops, and e- retailing fuels the sales of baby food products. It is expected to rise retail sales for baby food products because of its rising demand in many developed nations.

According to the Medical National Institutes of Health (NNIH), retail sales of infant formula in China alone is expected to reach USD 27 Billion as of 2017.

However, shifting preferences of the peoples towards the fact that homemade food is trustworthy for infants and toddlers affects negatively the baby food market. According to CNN Health, 95% of tested baby food contains toxic metals which leads to damage to the brain development of the children’s results in significantly reduces demand for baby food products in the United States.

Nowadays the falling birth rate has been increasing tremendously in various countries across the globe, which is likely to affect the baby food market. According to the Japan Times, lowering birth rate slightly affects the demand for baby food products.

Key Market Driver -

Expanding organized retail shops and supermarkets drives the baby food market.

Key Market Restraint -

Shifting quality trust of the parents towards homemade baby food from baby food products restrains the baby food market

Key players covered:

The global baby food market includes number players such as Hero group, Nestle, Asahi group, Abbot, Danone, Kewpie Corp., Bulbs Australia Ltd., HIPP, PZ Cussons, DMK group GmbH, Milupa GmbH, Friesland Campina, The Kraft Heinz Company.

The global baby food market is segmented by product, by packaging, by baby Category, by distribution channel, and by geography.

Depending on the type, the baby food market is fragmented into baby food cereals, baby food snacks, baby food soup & milk formula, and frozen baby food. The baby food soup & milk formula segment is projected to hold the major share in the market. Baby food soups and milk formula products are easy to drink and are instant protein formulas for infants.

In the case of baby cereals segment, increasing the baby food market fuels the demand for baby cereals products because of proteins rich contents of the baby food cereal products.

Based on the packaging, the market is segmented into pouches, jars, bottles, and others. Hence pouches market segment is the largest and most demanding market segment for the baby food market. In the case of the bottled product category,

The baby food market in the bottled food category is expected to increase because of increased demand for infants for instant milk formula. 

Based on the category of baby, the baby food market is segmented as infants and toddlers. Infants category is expected to witness the largest growth in the baby food market because of the increasing global birth rate.

In the United States, toddlers segment is expected to rise at a slower rate because of the shifting preferences of the parents towards homemade food products for their children. 

Based on distribution channels, the baby food market segmented into shopping malls, supermarkets, convenience stores, hypermarkets, and online retail. Hypermarkets account for the largest share in the global baby food market. In hypermarkets, baby packaged food products are in demand globally. This segment is expected to shift from hypermarkets to online stores because of easy access to online stores and one-click purchase. Bulk volume and effective merchandising of baby food products in lots of supermarkets, convenience stores help to increase sales of baby food products and drives the baby food market.

Regional analysis: 

Geographically, the global baby food market is segmented into North America, Asia Pacific, Europe, South America, and Middle East & Africa.

South America is expected to hold a significant share in the global baby food market as most of the infants are suffering from malnutrition and other health problems. Companies in the baby food introduce new differentiated product categories which solve the malnutrition problems. Increasing disposable incomes of the population will increase the demand for baby food products, which will simultaneously drive the market growth.

North America is witnessing slower growth for the baby food market because of the lower birth rate and negative impact of various discussions about infant supplements on television media.

Stringent government regulations and norms about packing and manufacturing of baby food products limit the growth of the baby food market in Europe. Whereas the Middle East shows a slower rise in the demand for baby food products because of the lack of awareness for baby food products.

Segmentation

Recent key developments:

• Abbott in May 2016, has launched a different product line of nutritional snacks bars for toddlers which does not contain any artificial flavoured colours and preservatives.


• In 2017, Cassandra Curtis, has invented a company ‘once upon a farm’, they cold presses organic and non – GMO baby food which provides nutritionally dense, preservative-free, natural food in the US.