Top 10 Best Educational Toys Companies in the World Motivate

Rising Inclination of New Generation towards Informative Toys to Boost the Market for Educational Toys.

Learning and educational toys are essential to children's growth and development. Around the world, an increase in the number of games at bars and cafes surges the demand for toys and games and draws a lot of customers to those bars and cafes. These games are very popular and have recently become very well-liked around the world in bars and cafés. Children and adults alike are being inspired by the rapid proliferation of games in cafés to learn new games that will improve their skills. This further fuels the market's expansion.

Fortune Business Insights states that the global market size for educational toys was USD 64.91 billion in 2020. The market is expected to grow from USD 68.81 billion in 2021 to USD 132.62 billion by 2028, growing at a CAGR of 9.83% during the 2021-2028 period. 

COVID-19 Impact Analysis

The COVID-19 outbreak had a marginally negative effect on the market.

In addition, a severe lockdown compelled producers to cease their facilities and reduce their output. In consequence, this caused the market for learning and educational toys to have slower development in 2020.

Despite this, the market for learning and educational toys is quickly rebounding to its pre-recession level, indicating a continuous rise in demand, primarily from industrial sectors.

Top 10 Educational Toys Companies Operating in the Global Market

1. Mattel, Inc.

Established in 1945, Mattel Inc. is a U.S.-based multinational company specializing in designing, manufacturing, and supplying toys & accessories, and consumer products. The company's major brands are Barbie, UNO, Thomas & Friends, Hot Wheels, American Girl, MEGA, and Masters of the Universe. The company is one of the leading suppliers of infant, toddler, preschool, and action figures.

The company has manufacturing facilities across countries, including China, Thailand, Malaysia, and Mexico, and operates in over 150 countries through specialty retailers and e-commerce companies. Mattel also partners with Disney, Warner Bros, WWE, and Sanrio.

2. LEGO Group

Established in 1932, LEGO Group is a Denmark-based privately-held manufacturer and marketer of LEGO brand toys globally. The brand's signature product is a line of plastic-based interconnecting building bricks. The company markets its Duplo collection's bricks as suitable for children under three years and the Technics and Mindstorms collections for older children. Its Lego Dacta division deals with educational products and the Lego Lifestyle segment offers products such as clothing and backpacks.

3. Melissa & Doug, LLC

Established in 1988, Melissa & Doug LLC is a Connecticut, U.S.-based company specializing in manufacturing and marketing educational toys and children’s products. Its product portfolio includes toys, puzzles, stuffed animals, arts & crafts, and brain development products. The company has manufacturing facilities in the U.S., China, and India and serves its customers worldwide.

In January 2022, the company launched its Let’s Explore outdoor-themed toys. According to the company, this new collection encourages children to connect with nature and outdoor adventures through imaginative and creative play. After the launch, the new product line was made available in stores and e-commerce platforms, including its website melissaanddoug.com.

4. Ravensburger AG 

Established in 1883, Ravensburger is a German company producing a wide range of educational products for children & adults, including board games, puzzles (3D & digital), books, and arts & crafts kits. Its brands include Ravensburger, BRIO, and ThinkFun.

The company also has a book publishing firm that prints educational and entertainment books for children and adults.

5. Simba Dickie Group

Established in 1982, Simba Dickie Group is a German toy and consumer products, manufacturer. Its brands include Simba, Dickie, Tamiya, Noris, Heros, Aquaplay, Jada, and Nicotoy.

In May 2022, Simba Dickie announced the launch of construction sets and pocket money toys with Boat Rocker’s preschool show, Dino Ranc. The product range includes the Big Bloxx Junior Building Construction set, ride-on, scooters, role-play sets, pocket money toys, and seasonal products. The company will also launch its new product range for the spring and summer 2023 collection across the U.K., Europe, and the Middle East & Africa.

6. TOMY Company, Ltd.

Founded in 1924, TOMY Company, Ltd. is a Japanese manufacturer of children’s toys, general merchandise, mechanical & electronic games, card games, baby care products, and art & craft products. Its brands include JJ Cole, Lamaze, Bon, ERTL, Mache Magic, KII Pix, and Ricky Zoom.

The company also engages in the merchandise of brands such as Disney, Pokemon, Teletubbies, and Thomas the Tank Engine. It also operates through a partnership with Hasbro to distribute games such as Jenga, Monopoly, and Play-Doh in Japan.

7. JAKKS Pacific, Inc.

Established in 1995, JAKKS Pacific, Inc. is a California, U.S.-based manufacturer of toys and writing instruments for children and adults worldwide. The company’s product portfolio includes action figures, construction toys, dolls, role play, art activity kits, and pet toys.

Some of its brands include but are not limited to Apex Legends, Black + Decker, Creepy Crawlers, Disney Princess, Glow Yeah!, Haribo, Maui Toys, Rock n Roller Skate, Slap Ninja, and Super Mario. The company also has a licensee of trademarks, including Walt Disney, Nintendo, NBC Universal, and Star Wars.

8. Goldlok Holdings (Guangdong) Co., Ltd.

Established in 1989, Goldlok Holdings (Guangdong) Co., Ltd. is a Chinese manufacturer of toys and other children’s products. Its product portfolio includes electric trains, remote control-simulated planes, robot toys, electrical automobile toys, dolls, and magnetic word pads.

The company has production plants in China and sells its products through supermarkets/hypermarkets, gift stores, and large departmental stores. Its global footprint extends across North America, Europe, the Middle East, Southeast Asia, and Australia.

9. WowWee Group Limited

Established in 1988, WowWee Group is a Hong Kong-based company of children’s toys and games. The company’s product portfolio includes robotics & toys, outdoor & games, preschool & toys, and also a wide range of collectible interactive animatronic toys.

10. CocoMoco Kids

CocoMoco Kids is an e-commerce startup based in Delhi, India. This e-commerce company specializes in product sales, including educational games, furniture for children, and party & return gifts for kids. The company’s product portfolio includes board & card games, books, and activity books such as coloring and arts & crafts. It offers free shipping for its products.

Increasing Popularity of Smart Toys

High-tech educational toys that are connected to the internet are growing in popularity among a growing market of tech-savvy customers. A smart toy has its own artificial intelligence and uses embedded sensors and onboard electronics to function. Smart toys are favored over other learning toys due to their simplicity of use and customized instructional approach, despite their expensive cost.