Top Fitness & Strength Training Equipment Companies Driving Smart Workout Innovation

Exercises related to physical well-being, weight control, and for strength and endurance are done with the help of strength & fitness equipment. The demand for fitness equipment, either commercial or domestic, is on the rise with the growing awareness in individuals about their physical health. The trend toward fitness centers, gyms, and exercise routines in increasing.

Businesses that cater to the fitness equipment sector typically divide their product lines into three categories: resistance equipment (multi-gyms and weight benches for strength training), cardiovascular equipment (treadmills and cycle ergometers for endurance training), and related accessories (dumbbells and skipping ropes). In the market, these categories work well together to meet a variety of customer demands for training and fitness.

In addition, the market is growing due to the increase in the health and wellness industry. Resistance training is now often recommended to people for fitness, injury prevention, and mental health. It is no longer limited to athletes and bodybuilders. The consumer base has expanded with people inclusive of all ages. The market is also influenced by innovation. To meet the changing consumer demands, manufacturers are focusing on ergonomic design, space-saving products, and multi-functional machines.

Fortune Business Insights analyses that the market for fitness & strength training equipment USD 24.35 billion in 2025  and is expected to reach USD 41.53 billion by 2034, with a CAGR of 5.90% over the forecast period.

Fortune Business Insights Reveals its Top 10 Companies for Fitness & Strength Training Equipment:

1. Johnson Health Tech Co., Ltd.

Founded in 1975 and based in Taichung, Taiwan, Johnson Health Tech Co. (JHT), Ltd. is a publicly traded multinational corporation and among the top 10 fitness & strength training equipment companies in the industry. It produces and markets cardio and strength-training equipment, including treadmills, bikes, ellipticals, weight machines, and associated electronics, under brands such as Matrix, Vision, and Horizon. JHT’s U.S. retail division greatly expanded its home exercise portfolio after acquiring BowFlex Inc., in April 2024.

2. Technogym S.p.A.

Founded in 1983 in Italy, Technogym S.p.A is a publicly traded global wellness company that designs and produces high-end cardio, strength-training, and functional equipment along with connected digital services. The firm serves the fitness clubs, hospitals, corporate wellness, and home consumers. For professional athletic performance and High-Intensity Interval Training (HIIT), the business has created the “Skill Line” (Skillrun, Skillrow, and Skillathletic).

3. Peloton Interactive, Inc.

Founded in 2012 and headquartered in New York City, U.S., Peloton Interactive, Inc. is well-known for its internet-linked stationary bikes, treadmills, and subscription-based live/on-demand classes. In late 2026, Peloton will begin distributing its first line of high-traffic commercial-grade bikes and treadmills.

4. iFIT Health & Fitness Inc.

Founded in 1977 and based in Logan, Utah, iFIT Health & Fitness Inc. is a privately held manufacturer of interactive cardio and strength equipment. The company sells treadmills, bikes, elliptical trainers, rowers, and strength equipment linked to its iFIT subscription content.  In July 2025, iFIT and Ergatta extended their collaboration to create gaming-based exercise solutions.

5. Life Fitness, LLC

Life Fitness, LLC was founded in 1977 and has its headquarters in Illinois, U.S. The firm is owned by KPS Capital Partners. It serves home markets, health clubs, and hospitals. The firm blends premium, durable hardware with advanced digital integration to compete in the market. In order to provide both consumer and business customers with enhanced workout monitoring and on-demand lessons, the company introduced the Life Fitness Connect app.

6. Core Health & Fitness, LLC

Founded in 2010 and with its headquarters located in Vancouver, Washington, Core Health & Fitness, LLC is a global marketer and distributor of commercial fitness equipment and is one of the top 10 fitness & strength training equipment companies. It houses brands such as Star Trac, StairMaster, Nautilus, Schwinn, Throwdown, and Wexer for health clubs, hospitality, multi-housing, and wellness facilities in more than 100 countries. In order to meet changing consumer requests for improved performance metrics and engagement, their approach focuses on adjusting to contemporary trends including AI-powered training, interactive screens, and robust, ergonomically designed strength equipment.

7. BowFlex Inc.

BowFlex Inc. was founded in 1986 and had its headquarters in Washington. It was the U.S. marketer of BowFlex, Schwinn, and JRNY home-fitness equipment. The brand is still well-known for its rod-based home gyms, SelectTech adjustable dumbbells, and cardio equipment sold directly to customers. The corporation expanded its market reach beyond residential customers in 2025 by announcing a significant partnership with a multinational hospitality organization to provide hotels with Bowflex and Nautilus equipment.

8. TRUE Fitness Technology, Inc.

TRUE Fitness Technology, Inc. was established in 1981 and is a U.S. manufacturer of commercial cardio and strength equipment including treadmills, bikes, ellipticals, steppers, strength machines, and functional trainers. It serves gyms, health clubs, and hospitals. The company emphasizes American-made quality and service in the commercial-use segment. The proprietary HRC (Heart Rate Control) technology, which enables treadmills to automatically adapt to the user’s heart rate, was first launched by TRUE in 1996.

9. Torque Fitness LLC

Torque Fitness LLC, founded in 2005 and situated in Minnesota, U.S. is a privately held company that produces commercial-grade strength and function-training equipment, such as rigs, racks, sleds, and multi-station systems, as well as equipment for home gyms. Torque’s equipment supports customized training methods (HIIT) meeting the increasing demand from fitness-focused customers and boutique studios.

10. Shuhua Sports Co., Ltd.

Last on the list of the top 10 fitness & strength training equipment companies is Shuhua Sports Co., Ltd. Founded in 1996 and based in China, Shuhua Sports Co., Ltd. is a manufacturer of sporting goods and has a wide range of treadmills, bikes, strength machines, and outdoor fitness paths. They are sold both domestically and internationally in more than 100 countries. Shuhua is progressively integrating smart technology and digital information into its equipment for virtual training and real-time performance monitoring.

Innovation and Wellness to Redefining the Future of Fitness Equipment

In conclusion, the market for fitness and strength training equipment is expected to grow steadily with time owing to innovation, lifestyles changes, and increased focus on wellness and health. The need for effective, readily available, and modern equipment will continue to be high as long as individuals prioritize fitness. In addition to that, it is expected that the integration of smart technologies would help to increase user engagement, thereby boosting market growth.