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The COVID-19 pandemic has triggered consumers to prioritize immune health supplements. The pandemic-induced buying across the U.S., the U.K., Australia, China, and India has taken supplements, including vitamins C, D, and zinc to a whole new level. Needless to say, vitamin C has been the consumer-go-to-product to bolster immunity and could further gain ground in the ensuing period. Fortune Business Insights™ states the market for immune health supplements will rise from USD 20.18 billion in 2021 to USD 31.50 billion by 2028 at a CAGR of 6.6% during the forecast period.
Health supplement and quality-focused companies have upped their focus on creating efficacious and innovative immunity products. With the trend for immunity building soaring, food and beverage manufacturers are incorporating immunity-enhancing ingredients. Meanwhile, COVID-19 had a massive toll on the industry outlook.
Immune health has taken the center stage amidst the havoc wrecked by the COVID-19 pandemic globally. For instance, PepsiCo, Inc. rolled out electrolyte water that contains 100% of the recommended daily value of vitamin C and 30% zinc per 20-oz bottle in October 2020. During the same period, Uncle Matt’s Organic launched an immunity boosting orange juice made with elderberry, organic orange juice, 50% Vitamin D, 300% of a daily dose of Vitamin C, and 25% zinc.
During this unprecedented time, families are turning to immune health supplements. With growing awareness, consumers are recognizing the upsides of food and beverage supplements that could bolster their immune systems.
Brands are expected to up their game to stay ahead of the curve. Fortune Business Insights™ has deep-dived into leading immune health supplements companies that could remain relevant in the ensuing period.
Operating in over 90 countries globally, global nutrition company, Herbal Nutrition, is arguably the number one brand in meal replacement shakes. It provides nutrition products, including vitamin replacement protein shakes to keep up with the demand for wellness. In the pursuit to stay ahead of the curve, the company prides itself in product portfolio expansion. To illustrate, in September 2021, the company announced the launch of an East Coast distribution center in Maryland. Herbal Nutrition expects it would help meet the surging demand for nutrition products for northern and eastern regions of the U.S. The company garnered USD 5.54 billion revenue in 2020 and claimed to have served approximately 1.9 billion Herbalife Nutrition protein shakes globally during the period.
Nutramax Laboratories has become a leader in the immune health supplements industry pertaining to setting and adhering to developing products for people and pets. With a widespread presence across Europe, North America, and limited footprint in Asia Pacific, the company could expand its penetration through research and development of high-quality products. For instance, in January 2021, the company announced the expansion of its facility in Lancaster county by bolstering 110,000 square feet of manufacturing and warehouse space along with 50,000 sq. ft. of corporate space.
BioGaia is a Swedish healthcare company and claims to be a world leader in dietary supplements with probiotics for over 30 years. The product portfolio of the innovative company includes adult gut health, baby & child gut health, oral health, and gastrointestinal health. The company has its presence in over 100 countries with around 80 local distribution partners. Specifically, in September 2021, BioGaia announced that the company would distribute its probiotic products through its distribution management in the U.K.
Blackmores is Australia’s leading natural health company focusing on natural health and inspiring people to prioritize their wellbeing. Founded in the 1930s by Maurice Blackmore, the company employs more than 1,200 people across 33,000 distribution centers worldwide in 13 markets. Blackmores apparently amassed USD 575.9 million revenue in FY 2021. The Australian-based company produces high-quality products and services for brain health, bone pain, arthritis, eye health, digestive health, and energy & exercise.
The Ireland-based global nutrition company Glanbia plc caters to customers demanding diary ingredients, sports nutrition, and mineral premixes. With presence in over 32 countries with 34 production facilities, the company has introduced flagship products, including SLIMFAST, OPTIMUM NUTRITION, BODY&FIT, and AMAZING GRASS. It is worth mentioning that Glanbia logged USD 4.67 billion revenue in 2020. In October 2020, Glanbia Nutritionals announced the production of cheese and whey operations in its new Michigan plant.
The Dutch multinational corporation Koninklijke DSM N.V. emphasizes nutritional products and performance materials. The company allegedly racked up USD 1.20 billion sales from immunity-optimizing ingredients in 2020. Besides, approximately 80% of the sales were attributed to the nutrition business segment during the period. Koninklijke DSM garnered USD 9.82 billion revenue in 2020 and announced the acquisition of First Choice Ingredients in September 2021.
Amway is one of the major immune health supplements companies based in the U.S. Founded in 1959, the company has a strong presence in over 100 countries. The company deals in beauty, nutrition, home, sports, and energy. Its flagship product Nutrilite offers supplements containing minerals and essential vitamins and is purely plant-based. It accumulated USD 8.50 billion revenue in 2020, with nutrition products accounting for about 50% of the total sales. In May 2020, Amway India inked a deal with ITC Ltd to distribute immunity beverages.
USANA Health Sciences, based in Utah, is a multi-level marketing company that produces dietary supplements, nutritional products, and skincare products. It provides hybrid technology, USANA InCelligence Technology, and Olivol. Having amassed USD 1.13 billion revenue in FY 2020, USANA Health Sciences continues to prioritize heart health, total body health, digestive health, and immune health. It has bolstered its product portfolio to expand its presence in untapped areas. To illustrate, in May 2021, the company partnered with the Beijing University of Chinese Medicine for the research of traditional Chinese medicine. In June 2021, the company took home awards from Global Health & Pharma Excellence Award, Korea Medical Healthcare Awards, and Asia Pacific Stevie Awards.
Bayer is a German pharmaceutical and chemical company founded in 1863 and some of its portfolios include consumer health, pharmaceutical, and crop science. Prominently, the consumer health segment emphasizes digestive health, health supplements, and dermatology. It logged USD 50.85 billion revenue in FY 2020, with the consumer health business segment garnering revenue of USD 6.21 billion.