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Immune Health Supplements Market Size, Share & COVID-19 Impact Analysis, By Ingredient Type (Vitamins, Minerals, Herbal Botanical Extracts, Probiotics, Amino Acids, Omega 3-fatty acids), By Form (Soft Gels/Capsules, Tablets, Powder, Liquids), By Source Type (Plant Based, Animal Based), By Distribution Channel (Pharmacies and Drug Stores, Hypermarket/Supermarket, Online Stores, Specialty Store) and Country Regional Forecast, 2020-2027

Region : Global | Format: PDF | Report ID: FBI103319



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The global immune health supplements market size was valued at USD 16.32 billion in 2019 and is projected to reach USD 29.40 billion by 2027, exhibiting a CAGR of 7.4% during the forecast period.

COVID-19 Cover

This report covers COVID-19 impact analysis on Immune Health Supplements Market

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The immune system involves a diverse group of cells that execute important immunity enhancing functions all through the body. A healthy diet is the best way to maintain a strong immune system. Nevertheless, nutritional supplements are a useful and easy way to ensure that nutritional needs are met.

The use of prebiotics and probiotics may also influence the immune system’s response. Factors such as growing awareness related to health issues, changing lifestyles, coupled with an upsurge in the weight management program is likely to fuel the market growth. For Instance, consumers are looking for added benefits or protection from their daily foods and beverages. Researchers found that 65% of the U.S. customers now look for supplementary functional benefits from food and beverages. This, in turn, is likely to propel the demand for these types of health supplements in the forecast period.

To boost immunity and the overall health amid the COVID-19 pandemic, customers are gradually looking for efficient products that they believe might increase immunity and the body’s defense. With health being one of the highest priorities for consumers, the immunity health supplement manufacturers are choosing ingredients that would offer clinically proven benefits. For instance, key ingredients used to manufacture health supplements such as, elderberry, button mushrooms, omega-3 fatty acids, and probiotics are in high demand by manufacturers. Moreover, the secondary research & development activities on these health supplements are constantly growing to make highly-effective nutritional supplements for immunity.

COVID-19 Pandemic: Demand for Immune Health Supplements to Surge Backed by Need to Prevent Infections   

The market is exhibiting a huge positive impact, as consumers are looking for immunity boosters to dodge any kind of infectious disease. Immunity boosters such as vitamins, herbal extracts, mineral supplements, and omega-3 fatty acids supplements are experiencing huge demand. As the whole world has been affected by the COVID-19 pandemic, the demand is likely to upsurge universally and exponentially. But, the key challenge would be forming a proper supply chain network to certify the proper distribution of products.

Positively, COVID-19 and social distancing have caused the consumers to reconsider their well-being and this is reflected in their purchase priorities. According to Nutrition Business Journal, not surprisingly, that purchase of immune supplements in April 2020 has surged significantly. Some of the statistics stated by the journal include: 17 out of top 20 vitamins type products are immune related, 57% of the top 100 fastest emerging vitamin products are vitamin C, and Elderberry ranks as one of the topmost products in the immunity boosting space.


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Clean Label Trend is on Rise and will Drive Market Growth

The companies are progressively under pressure to improve the profile of their health supplements products with growing awareness about the supplements amongst their consumers. Not only are the consumers demanding their products that would include natural and minimally processed ingredients, but they also need transparency about where those ingredients come from. Organic and non-GMO ingredients are speedily gaining momentum globally, due to several health benefits linked with these products. Henceforth, companies in this market are also including organic and non-GMO ingredients in their immunity health supplements to inspire consumers. This trend has positively swayed the demand for organic immunity health supplement products, further making a potentially advantageous market set-up for organic and non-GMO immune health supplements.


Growing Awareness Towards Self-care and Well-being to Fuel Demand

Globally, millions of customers are taking immunity boosters for their good health. There is a rising interest in personal fitness and thus, it is creating high demand for immune boosting products with vitamins and herbal products, probiotics and others. In addition, seasonal health issues including flu virus have driven the customers’ interest in immune health supplements and are assisting to drive the sales of immunity supplements. For Instance, In the U.S., people are more conscious about the wellbeing of their children and hence, they spend dollars to supplement their nutrition. Factors such as growing awareness, increasing consumption of immunity boosting supplements, coupled with the rising disposable incomes is likely to impel the immune health supplements market growth.

Furthermore, physicians and consumers are becoming more aware that the immune system plays a vital role in the critical areas of health that helps to diminish the other chronic health issues. As per the researchers, nearly every area of health is affected by the immune system. It includes the digestive system, brain, and the cardiovascular system. Since our systems are challenged each day and not only during seasonal flu, the overall demand for immune boosters will propel the market growth in the near future. For Instance, Embria has financed multiple clinical research studies presenting EpiCor performing as a multivitamin to demonstrate and balance the immune system offering year-round benefits.

Innovation and Formulation of New Immunity Boosters to Drive Market Growth

Innovation has been a stable part for manufacturers in the progression of the immune supplement business, as well as in the opportunities and business expansion. New product launches with several health benefits is increasing the demand for innovative immunity supplement products. Besides, factors such as a surge in the usage of traditional and new ingredients for supplement manufacturing are also responsible for the growth of new innovative immunity boosters. The high risk of infectious diseases has also created a buzz in the creation of state-of-the-art and new immune health supplements.

Furthermore, owing to the development of nanotechnology, the companies are capable of producing their best innovation for boosting supplements. This would further upsurge the supply side with better formulations of supplements having higher benefits. Thus, it is creating high demand for the immunity supplements. For Instance, in February 2019, Swisse, an Australian wellness company, announced the launch of its new product Vitamin C and Manuka honey chewing tablets. The product contains lemon and acerola cherry extract that supports the immune system.


Adverse Effects Related to Immunity Health Supplements to Limit Adoption

Although vitamins and supplements can help fill in the gaps in one’s diet, the finest way to take these essential nutrients is to get them straight from food. But, some of the supplements may show adverse effects, particularly when taken before surgery or when combined with the other medicines. Immunity health supplements can also cause problems to those who have certain health conditions. In addition, the effects of many supplements haven’t been tested in children, pregnant women, and other groups. Moreover, the supplements are regulated as foods, not as drugs. The Food and Drug Administration doesn’t assess the quality of supplements or evaluate their effects on the body. There are no requirements that the dietary supplement packaging list shows potential adverse effects, nor are there standards for determined pill size. Thus, it is creating a high risk for the elderly population. All the aforementioned factors are anticipated to inhibit this market growth.


By Ingredient Type Analysis

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Wider Consumption of Vitamin Supplements to Aid Growth of This Segment

On the basis of ingredient type, the market for Immune Health Supplements has been segmented into vitamins, minerals, herbal extracts, probiotics, Omega3 fatty acids, amino acids, and others. The vitamins segment held a dominant share of this largest market in 2019. The dominance is due to the growing consumption of vitamin supplements. The omega- 3 fatty acids segment is projected to register a higher CAGR by 2027 due to the increasing number of new product launches which are rich in omega-3 fatty acids. Omega 3 is also widely accessible in liquid and tonic forms.

Besides, the herbal extract segment of these supplements market is expected to stoke on account of their growing demand and utilization in several foods.

However, the probiotics segment of these supplements market is expected to grow at a significant CAGR of the market during the forecast period due to the rising inclination to fortify food products with natural additives. Probiotics are predicted to be a game changer in the supplements industry. Factors such as rising investments, mergers and acquisitions, government initiatives, growing consciousness toward probiotics, and robust market growth opportunities in the emerging countries are likely to drive the segment growth.

By Form Analysis

Tablets Segment Dominated the Market in 2019 Backed by Their Cost-effective Nature

Based on form, the market is segmented into soft gels pills/capsules, tablets, powder, liquids, and others. Globally, the tablet segment dominated the immune health supplement market followed by the capsules segment. Factors such as high shelf life, easy affordability, and convenient packaging are anticipated to surge the demand for capsule and tablet supplements. In addition, the dosage is well defined in tablets and capsules and thus, they are preferred over the other forms such as powder, liquid, and more.

By Source Type Analysis

Plant Based Supplements to Register a Higher CAGR during the Forecast Period

In terms of source type, the market is segmented into plant-based and animal-based. The plant-based segment is expected to have a dominant immune health supplements market share during the forecast period. Though, that doesn't mean that there aren’t enough sales for the animal-based supplements. The demand for vegetarian products is bigger in comparison to the animal-based products owing to the dominance of vitamins in the plant-based immune supplements. Moreover, the impact analysis of COVID-19 has strengthened the demand for vitamin C in the form of gummies and chewable from cranberry, elderberry, and some other fruits which has further fostered the growth of the segment. However, the growing preference and supported health benefits is influencing the penetration level of animal-based ingredients in the market.

By Distribution Channels Analysis

Based on distribution channels, the market has been segmented into hypermarket/supermarket, pharmacies & drug stores, online stores, specialty stores, and others. The pharmacies and drug stores segment dominated in 2019 and is expected to retain its position during the forecast period. Hypermarkets/supermarkets are the most preferred outlets after pharmacies and drug stores. In countries, such as Indonesia, India, and Brazil, people are buying supplements from supermarkets, contributing to the overall revenue generation.

Specialty stores entail organic and natural retail outlets. With the rising vegan public, organic chains and natural food stores are in the focus and thus, driving the product demand. They assist as a tool to promote and site the products in the market. Besides, the online channel has gained traction post the hasty internet penetration and progressions in the e-commerce shopping sites. The segment of these supplements market is anticipated to become the second-fastest-growing distribution channel of the supplements industry.


North America Immune Health Supplements Market Size, 2016-2027 (USD Billion)

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The demand for immune health supplements has been showcasing an extraordinary growth following the outbreak of COVID-19. The market size in North America stood at USD 5.89 billion in 2019. The dominance of this region is attributable to the increasing prevalence of lifestyle diseases such as obesity and diabetes, coupled with the growing awareness about self-wellness and health. Following North America is Asia-Pacific, which has seen remarkable growth in the number of immunity booster products sold. This growth is attributed to reasons such as rising urbanization, growing health consciousness, and rapidly changing lifestyle. For Instance, in March 2020, there has been a surge in the bulk production of immunity boosters such as Vitamin C, D, zinc-based products, and elderberry due to COVID-19.

Besides, the market in Europe is expected to grow at a significant CAGR owing to the rapidly growing aging population, coupled with the prevalence of chronic diseases. In addition to this, the market players in this region are making heavy investments, which, in turn, will fuel the demand for these health supplements for immunity. Latin America & the Middle East & Africa accounted for a comparatively lower share of the market owing to the presence of a huge underpenetrated market.


Key Companies Focus on Scientific Research to Intensify Competition

The market is consolidated owing to the strong product portfolio and remarkable distribution network of major companies in the developed and emerging countries. The global market share is highly competitive with a substantial number of key players in the market. Several clinically proven formulations and ongoing scientific research are the major distinguishing factors in the market that can significantly upsurge the level of investment. Furthermore, the factors including innovations, competitive landscape, research, availability of substitutes, and rigorous regulations from standard bodies can further strengthen the market dynamics. For Instance, in May 2020, TB12, the health and wellness company based in the U.S. announced the launch of Protect, an immunity blend supplement prepared from clinically studied ingredients.


  • Herbalife Nutrition (California, United States)

  • Nutramax Laboratories (Maryland, United States)

  • BioGaia (Stockholm, Sweden)

  • Blackmores Limited (New South Wales, Australia)

  • Glanbia, Plc (Kilkenny, Ireland)

  • Royal DSM (Heerlen, Netherlands)

  • Alticor Inc. (Amway) (Michigan, United States)

  • USANA Health Sciences (Utah, United States)

  • Bayer AG (Leverkusen, Germany)

  • NOW Foods (Illinois, United States)

  • Pfizer (New York, United States)

  • Other Players


  • April 2020 – Esperer Onco Nutrition Pvt. Ltd., a Mumbai based startup announced a significant amount of fund-raising from Zenfold Ventures. Esperer is a pioneer in bringing a comprehensive nutritional portfolio to oncology. The company focuses on using these funds to expand its reach to the U.S. and the European markets. It would also build a world-class talent pool.

  • April 2020 – Royal DSM, a global science-based company in nutrition, health, and sustainable living, announced the completion of its acquisition of Glycom, a leading supplier of Human Milk Oligosaccharides (HMOs). With the help of this acquisition, DSM focuses to continue its leadership in the Early Life Nutrition and Dietary Supplement space.


An Infographic Representation of Immune Health Supplements Market

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The immune health supplements market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading applications of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the advanced market over the recent years.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


Ingredient Type; Form; Source Type; Distribution Channel and Geography

By Ingredient Type


  • Vitamins

  •  Minerals

  • Herbal Botanical Extracts

  •  Probiotics

  •  Amino Acids

  •  Omega 3-fatty acids

  •  Others

By Form


  • Soft Gels/Capsules

  • Tablets

  • Powder

  • Liquids

  • Others

By Source Type


  • Plant-Based

  •  Animal-Based

By Distribution Channel


  •  Pharmacies and Drug Stores

  •  Hypermarket/Supermarket

  •  Online Stores

  • Specialty Store

  • Others

By Geography


  • North America (the U.S. and Canada)

  • Europe (U.K., Germany, France, Italy, Spain, Scandinavia, and the Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, Southeast Asia, and the Rest of Asia- Pacific)

  • Latin America (Brazil, Mexico, and the Rest of Latin America)

  • The Middle East & Africa (South Africa, GCC, and the Rest of Middle East & Africa)

Frequently Asked Questions

Fortune Business Insights says that the global immune health supplements market size was USD 16.32 billion in 2019 and is projected to reach USD 29.40 billion by 2027.

In 2019, the North America market value stood at USD 5.89 billion.

Registering a CAGR of 7.4%, the market will exhibit steady growth in the forecast period (2020-2027).

The vitamin supplement segment is expected to be the leading segment in this market during the forecast period.

The growing awareness pertaining to wellness and health by several market players is the major factor driving the growth of the market.

Herbalife Nutrition, BioGaia, Blackmores Limited, and Glanbia, Plc are the major players in the global market.

North America dominated the market in terms of share in 2019.

The launch of innovative products with healthy ingredients by market players is expected to drive the adoption of these type of health supplements.

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Immune Health Supplements Market Size, Share and Global Industry Trend Forecast till 2026
  • Jul, 2020
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