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Protein bars are nutritional energy bars containing several nuts and other healthy ingredients alongside chocolate. Energy bar is based on the concept of what if we could all enjoy chocolates and gain good health? The rising demand for healthy foods is expected to enhance this industry’s growth prospects. Furthermore, the increasing shift to healthy and vegan snacks is expected to enhance this industry’s growth prospects. Moreover, robust demand for packaged food products is expected to enhance the demand for the product. Also, rapid digitization and the emergence of several food ordering apps are likely to elevate the demand for the product. In addition, companies deploy mergers, acquisitions, novel product launches, and other strategies to tackle challenges and attract consumers.