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Body dryers are widely used in households as people can warm up and clean up their body with such devices without using bath towels. Such devices are generally mounted on a room floor or installed on the bathroom's side & corner wall. Consumers usually prefer to purchase body dryers equipped with features such as a waterproof body, built-in air diffusers, and motion sensors. Nowadays, portable body dryers are becoming popular among people as they can carry such devices with them while traveling to another place.
Nowadays, associated companies are regularly introducing sustainably-made body dryers due to increasing consumer demand. For instance, in March 2020, Vaitek, a global consumer products company, introduced a skin-friendly and sustainably-made body dryer device across the worldwide market.
People widely use body dryers to warm up their body after bathing from the swimming pool. Therefore, rising residential and commercial infrastructural settings related to the swimming pool are expected to drive the body dryer's demand among such settings. Additionally, such devices are essentially used among owners to dry up their pet's body while bathing. Therefore, increasing animal humanization rate among the global population is further likely to provide newer market growth opportunities. According to the data presented by the American Pet Products Association, in 2019, 67% of the U.S. population owned a pet compared to 56% in 1988.
Moreover, increasing incidences of skin rashes and itching problems due to re-usable bath towels are further likely to ease the demand for body dryers as an alternative to such products among people. Growing adoption of luxury and convenient personal & home care products such as kitchen appliances, bath and shower products, and others are further likely to ease the demand for such devices worldwide. Besides this, the rising urbanization rate and the number of nuclear families worldwide are expected to drive market growth.
However, the easy availability of low-cost alternative products such as portable hair dryers, hand dryers, and others is anticipated to restrain the market growth. Additionally, the easy availability of cost-effective, regular towels is expected to limit such devices' demand, thereby hampering the market growth.
Key Market Driver -
Rising infrastructural settings related to swimming pools is expected to drive the market growth.
Key Market Restraint -
Easy availability of the low-cost alternative products is anticipated to
The prominent players associated with the global body dryer market are Indiegogo Inc., TORNADO BODY DRYER, LLC, Insignia, Full Body Dryer LLC, First Class Wet Rooms, Wet Rooms Direct Ltd., Designed2enable, Air Body Dryer, Miracle Healthcare Inc., TLC Electrical Supplies, CMR, Dolphy India Private Ltd., and others.
The global body dryer market is segmented based on product type, application, distribution channel, and geography.
Based on the product type, the market is segmented into wall-mounted and on-floor. The wall-mounted segment is expected to hold a major market share as users can completely warm-up their body from the devices' horizontal airflow. Additionally, people suffering from mobility issues can conveniently use wall-mounted body dryers as they can dry up their body without setting the airflow of the body dryer. This is further likely to drive segmental growth.
By application, the global market is segmented into residential and commercial. The largest share of the commercial segment is attributed to the large demand for premium-based body dryers among the commercial settings such as hotels, spa clinics, and others to provide a luxurious hospitality solution to their customers. Additionally, growing commercial, infrastructural settings such as spa clinics, resorts, and others in many countries across the globe is further driving the growth of such a segment.
By distribution channel, the global market is segmented into offline and online. The offline segment is expected to hold a major market share as consumers can better understand such devices' features in person from the stores' sales representatives over the online mode of product purchasing. Additionally, the provision of after-sales services, including installing and repairing body dryers by such stores, is further likely to attract people towards buying body dryers from the physical stores.
By geography, the global body dryer market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The largest share of the European region is attributed to the large consumer demand for body dryer products in the countries such as Spain and U.K. thereby, resulting in the larger revenues from such products in the region. For instance, from 1st November 2019 to 29th February 2020, DARID, a Spanish body dryer manufacturer, reported its overall revenues of USD 84.33 million from its body dryer items in Europe. Additionally, shifting consumer trends towards buying premium quality, personal hygiene-related devices and equipment such as dispensers, dryers, washers, and others are further likely to ease such devices' consumption rate among the region's population.
In order to support disabled patients in their daily bathing needs, hospital settings essentially prefer to install body dryer devices in their patient rooms. Therefore, the fastest growth of the Asian market is attributed to the growing commercial infrastructural settings such as hospitals, nursing homes, and spa clinics in the countries such as China and India, which thereby likely to provide ease in the consumption rate of such devices among the region's population. According to the data presented by the medRxiv Organisation, as of 2020, there were 25,778 listed hospital organizations in India.
Additionally, growing awareness regarding cleanliness and hygiene among the population is further expected to drive the market growth in the region.
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