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The global cactus water market is observing a rapid growth potential due to the increase in consumption of plant-based products. Cactus water is a plant-based beverage obtained from the prickly pear cactus and is extracted by squeezing the juice from the cactus. The water is naturally low in calories and sugar coupled with being rich in health-benefiting nutrients, antioxidants, and anti-inflammatory properties. Moreover, the fruity taste of the cactus water paired with its ability to improve athletic performance, anti-aging, and skin-hydrating properties, has made it widely popular among the consumers. Further, the rise in global health and wellness trends among the consumers has nudged them to switch to such beverages, which in turn is fuelling its market growth.
Cactus water is a good source of electrolytes which reduces muscle fatigue and increases the body's ability to transport and utilize oxygen. These attributes of cactus water has increased its popularity among the fitness enthusiasts, thus driving its market.
The new trendy beverages, that are the innovative plant-based waters, also known as alternative waters have observed a significant demand rise from consumers, which in turn is boosting the global cactus water market. The consumers are seeking healthy and convenient alternative waters due to their fast-paced lifestyle, along with their growing concerns about the health and well-being. Further, the availability of these plant-based waters in various flavours have also positively impacted the market.
The comparatively high price of cactus water than its counterparts such as coconut water and watermelon water is mainly impeding its market growth. Further, the low market penetration of cactus water in the emerging economies coupled with abundant availability of other plant-based waters such as artichoke, maple, birch water, and others are also hampering its market performance.
Key Market Driver -
Rising Demand for Innovative Plant-based Waters
Key Market Restraint -
High Price of Cactus Water Coupled with its Low Market Penetration
The key companies operating in the global cactus water market are, True Nopal Ventures LLC, The Cactus Water Co. LLC, Healthy Beverage, LLC., EVISSI USA LLC, Lauro Company, Pricklee LLC., Aqua Amore Limited, Good Idea Inc, Keurig Dr Pepper and Caliwater, Llc.
The pure cactus water variant is likely to hold the major share in the market due to the consumers’ rising demand for healthy hydration options. Along with this, they are always looking for new and innovative food products, which tastes good and also boosts the overall health. Moreover, its ability to improve the bodily functioning has also boosted its market growth.
The cartons segment is anticipated to account for the bigger share as due to their consumption convenience and eco-friendly nature. The ease of transportation and storage of these cartons makes its more desirable than the other variants which is likely to drive its market growth.
North America is anticipated to exhibit significant growth in the market owing to the rising consumers demand for innovative and refreshing natural beverages. According to the American Heart Association, the consumption of carbonated sugar beverages lead to increased risk of cardiovascular diseases, which has led to significant decline in its consumption in the U.S. and Canada. The consumers are thus, switching to plant-based waters due to their health-benefiting attributes. Thus, paving new ways for the sector to grow in the region in the forecasted years.
Cactus water market holds tremendous opportunities to grow in Asia Pacific in the upcoming years, owing to the rapid urbanization in the region. India, China, and Japan are the potential markets in the region due to their increasing population and rise in adoption of westernized trends, especially by the millennials. Further, the rise in disposable income of the consumers and their ability to spend such premium price for the product has propelled the regional market growth.
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