"Market Intelligence that Adds Flavour to Your Success"

Caffeine-based Drinks Market Size, Share & Industry Analysis, By Type (Caffeinated Soft Drinks, RTD Coffee, Energy Drinks, Others), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online Retail Stores, Others) and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI103249 | Status : Ongoing

 

KEY MARKET INSIGHTS

Caffeine is one of the most commonly consumed psychostimulant worldwide. Caffeine naturally occurs in coffee beans, tea leaves, and cocoa beans which is further added into food and beverages. The rising popularity of caffeine-based drinks is increasing the expansion of the caffeine-based drinks industry across the globe. The massive trend of ready-to-drink beverage consumption is expected to boost the demand for caffeine-based drinks.


The prominent market players are embarking upon the new product launches in different variants and flavors to attract the buyer’s attention. For instance, in February 2019, Nestle introduced NESCAFE Coffee Protein Smoothie and Cold Whipped Latte for offering a high-quality coffee experience. Nescafe Coffee protein smoothie is a plant-based coffee that is made with 100% Colombian arabica coffee, almond butter, and oats. The product is available in two flavors such as mocha and banana.

The increasing popularity of caffeine-based drinks such as caffeinated soft drinks, energy drinks, ready-to-drink coffee, and many others is anticipated to positively impact the sale of caffeine-based drinks. The refreshing aroma and flavor, coupled with the great taste of ready-to-drink coffee are anticipated to propel the market growth in forthcoming years. The prominent market players are focused on the launches of ready-to-drink coffee to fulfill consumer demand. For instance, in June 2019, The Coca-Cola Company has expanded its product portfolio with the launch of Ready-to-Drink (RTD) Costa Coffee in three variants such as Caramel Latte, Classic Latte, and Black Americano. The Costa Coffee is chilled, canned coffee brewed with coast coffee beans. Furthermore, the health benefits of caffeine consumption such as improved digestive system, reduced risk of stroke, improved energy levels are anticipated to further drive the demand for caffeine-based drinks. The variety of products offered by the key market players and innovations in the new product packaging is expected to propel the market growth in the upcoming years. For instance, in March 2018, Red Bull announced the launch of an organic soda line in the U.S. market. The new products are available in slim cans and four flavors viz, simply cola, ginger ale, bitter lemon, and tonic water. Simply Cola contains 32 mg from organic coffee beans, and all the rest are caffeinated free.

Up Arrow

Key Market Driver -

High Popularity of Caffeine-based Drinks

Down Arrow

Key Market Restraint -

Fluctuating Raw Material Prices


The unstable price of coffee beans is associated with the low availability of coffee beans which is anticipated to raise the final price of the product. Furthermore, the increasing consumer shift towards healthy drinks such as fruit and vegetable juice is expected to hamper the sale of caffeinated soft drinks.

Key Players Covered:


The prominent players operating in the global Caffeine-based Drinks market are, Nestle S.A. PepsiCo Inc., The Coca-Cola Company, Red Bull GmbH, Dr Pepper Snapple Group, Monster Energy Company,  Rockstar, Inc., Taisho Pharmaceuticals Holding Co. Ltd., AriZona Beverages Company LLC, Innovation Ventures, LLC. and Others.

The caffeinated soft drinks segment is expected to witness a significant rise during the upcoming years in the market of caffeine-based drinks. The increasing popularity of carbonated soft drinks which contain a considerable amount of caffeine into it is expected to drive the market growth. The increasing demand for carbonated soft drinks among millennials is expected to further propel the sale of caffeinated soft drinks. Furthermore, product innovation in terms of flavors and usage of natural sweeteners such as stevia is anticipated to positively impact the demand for caffeinated soft drinks. For instance, in September 2019, Rockstar has expanded its product portfolio with the launch of Rockstar XD Power soft drinks. These soft drinks contain 200 mg of caffeine per can with acids that help in protein synthesis and muscle recovery in the body.

The departmental stores are anticipated to witness a rapid surge in their revenue due to the sale of caffeine-based drinks however hyper and supermarkets hold a prominent share in the market. The increasing number of well-established departmental stores and home delivery offered by some of them is expected to further increase the sale through them. The ease of shopping due to the well-organized shelves is anticipated to propel the sale of caffeine-based drinks through hyper and supermarkets. The discounts offered by such stores are predicted to increase the sale of caffeine-based drinks.

Regional Analysis:


North America is anticipated to hold a considerable share in the global market of caffeine-based drinks owing to the increasing popularity of energy drinks among the consumers. The hectic lifestyle and increased health consciousness among Americans are anticipated to propel the demand for energy drinks. The prominent market players operating in the region are focused on the merger and acquisition to increase their market prominence. For instance, in January 2019, The Coca Cola Company announced the complete acquisition of Costa Ltd. from Whitbread PLC. This acquisition covers the Costa bran which will help The Coca-Cola Company to increase its prominence in the coffee category.

Asia Pacific is expected to witness significant growth in the global caffeine-based drinks market in forthcoming years. The rapid urbanization, increasing disposable income and changing lifestyle has a major impact on the changing food choices of Asian consumers. The increasing popularity of carbonated soft drinks within the region is expected to boost the demand for caffeinated soft drinks. The rising demand for convenient and ready-to-drink beverages is expected to increase the sale of ready-to-drink coffee and tea. Furthermore, the increasing number of products in the market is anticipated to boost the sale of caffeine-based drinks. For instance, in June 2019, ITC announced the launch of Sunbean Beaten Caffe – a ready to use beaten coffee paste.

To gain extensive insights into the market, Request for Customization


Segmentation






















 ATTRIBUTE

  DETAILS

By Type



  • Caffeinated Soft Drinks

  • RTD Coffee

  • Energy Drinks

  • Others



By Distribution Channel



  • Supermarkets/Hypermarkets

  • Departmental Stores

  • Online Retail Stores

  • Others



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments:



  • In July 2019, PepsiCo has expanded its product portfolio with the launch of new ready-to-drink Coffee in the U.K. market through a partnership with Italian coffee company Luigi Lavazza.

  • In January 2019, Nestle opened its new coffee factory for its Bonjoro brand. The new coffee factory has the capacity of 14,000 tons of production and has eight production lines.





  • Ongoing
  • 2023
  • 2019-2022
  • Pre Book
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Food & Beverages Clients
Health Canada
Pont Europe
Daesang
BCG
Mckinsey
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X