Helped a Middle East Telecom Giant Chart a Future-Ready Roadmap, Unlocking Multi-billion-dollar Growth

Aerospace & Defense

Client:

Saudi Arabia’s major telecom service provider, seeking to reinforce its leadership position in advanced communication solutions.

Client Objective

The client engaged us to assess the current and future potential of the PTToC market in Saudi Arabia and develop a strategy to maintain its market dominance. Key goals included:

Evaluate the present and future demand for PTToC services.
Map the competitive landscape, including domestic and international players.
Identify new revenue opportunities in adjacent and emerging segments.
Understand customer needs, adoption barriers, and preferences.
Recommend strategic initiatives and departmental action plans aligned with the client’s vision.

Research Methodology

A mixed-methods research approach was designed, with strong emphasis on primary insights:

1. Primary Research

- Conducted onsite and virtual interviews with:
  - Competitors to analyze positioning, pricing, and expansion strategies.
  - Channel partners to understand distribution dynamics and ecosystem challenges.
  - Customers to capture needs, satisfaction levels, and adoption trends.
  - Industry experts and Saudi government departments to evaluate policy alignment, regulatory priorities, and future adoption scenarios.

2. Secondary Research

- Benchmarked against global PTToC market developments.
- Analyzed industry reports, regulatory announcements, and telecom technology adoption trends in the Middle East.
- Examined success cases of PTToC integration in other geographies for relevance to Saudi Arabia.

3. Synthesis & Validation

- Integrated findings into quantitative forecasts and qualitative insights.
- Validated assumptions through expert consultations to ensure reliability of the strategic roadmap.

Data Sources

Interviews with stakeholders from companies, competitors, government officials, device manufacturers, global telecommunications industry experts, and consultant
In-depth interviews with PTToC users/customers primarily in Saudi Arabia
Discussions with global players in North America, Europe, and Dubai to benchmark globally
Annual reports/investor presentations of the leading companies identified
Reports published by Saudi Arabia's mega projects such as NEOM, PIF, Royal Commission for AlUla, and others
Authentic sources such as the Communications, Space and Technology Commission, World Bank, United Nations, GSM Arena, etc.

Research Outcome

The engagement delivered deep and actionable insights across market, customer, and competitor dimensions:

Customer Insights
- Identified decision-making drivers for enterprise and government adoption.
- Mapped unmet needs, pain points, and priority features influencing PTToC adoption.
Competitive Landscape
- Analyzed current and potential competitors’ offerings, strengths, and weaknesses.
- Assessed the impact of OTT (Over-the-Top) applications and international technology providers.
Strategic Deliverables
- Comprehensive knowledge transfer through:
  - Onsite workshops and training sessions for internal stakeholders.
  - CEO-level presentation to align strategic direction with executive leadership.
- Developed a strategic roadmap through 2030, highlighting:
  - Department-wise action items covering product development, partnerships, marketing, sales, and regulatory engagement.
  - New revenue streams in untapped customer segments (e.g., critical communications in logistics, oil & gas, and public safety).
  - Recommendations to safeguard and expand the client’s market leadership.

Research Impact

Equipped the client with clear, evidence-based strategies to sustain leadership in the PTToC market.
Enabled alignment of internal teams through training and structured knowledge transfer.

Positioned the client as a driving force in Saudi Arabia’s communication infrastructure development, in line with their vision.