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Ready-to-Drink (RTD) Coffee Market: A Comprehensive Analysis of Prominent Coffee Consuming Countries for Identifying Hotspots

October 19, 2020 | Food & Beverages

A global manufacturer of ready-to-drink beverage products ordered a study to better understand the ready-to-drink (RTD) coffee market. The new study was conducted and published by Fortune Business Insights. The main aim behind the study was to analyze the key coffee consuming countries for adopting growth strategies accordingly. The significant methodologies utilized are:

  • Primary Research- Our team of skilled analysts held discussions with renowned stakeholders and key opinion leaders (KOLs) for validating the growth rates and market size estimates. This helped them to gather insights about the competitive landscape, dynamics, and trends.

  • Bottom-up Approach- It helped to understand the demand for various types of coffees based on market sentiments and sales statistics. At the same time, analysis on micro patterns, namely, technology adoption trend, income pattern, product demand, population, and standard of living was achieved through this approach.  

  • Top-down Approach- Estimates based on product offerings, coffee retail chains, number of suppliers, and product demand & supply were collected by using this innovative approach to conduct extensive research.

Moreover, the study contains historical and current data on revenues procured through the sales of RTD coffee, as well as on annual consumption at the country, regional, and global levels. The details about compositions of coffee and other similar ingredients were gathered from articles, press releases, and journals of reliable sources.

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Research Objectives & Scope

Analyze and estimate the RTD coffee market in key coffee consuming countries. Identify the key market dynamics – Market drivers, restraints, trends and opportunities. Provide extensive profiles of companies that operate in the global Ready-to-Drink (RTD) coffee market including their growth strategies, SWOT analysis, key developments.

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Research Methodology

A robust model based on coffee consumption trend, average annual per capita consumption of coffee, consumer preference on RTD beverage products. Data was sourced from credible desk research sources such as company annual reports, investor presentations and interviews with key stakeholders in coffee industry.

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Research Outcome

The findings from the study provided insights on the global Ready-To-Drink (RTD) coffee market at a very granular level, which assisted the client in developing growth strategies to identify the hotspot markets with a better understanding on the consumer preferences.

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