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The global ready to drink (RTD) coffee market size was valued at USD 19.05 Billion in 2017 and is projected to reach USD 36.60 Billion by the end of 2025, exhibiting a CAGR of 8.5%.
The popularity of "café culture" has brought RTD coffee to the center stage of the global marketplace. Global brands are eyeing this lucrative space with consumers shunning carbonated beverages and energy drinks for on-the-go and highly convenient coffee beverage. Coffee drinkers have given rise to new occasions to relish their favorite drinks.
Enhanced convenience and on-the-go lifestyles have nudge consumers to opt for the stimulating experience of coffee. Companies are also shifting their gears by developing and launching premiumised offerings that not only fetch higher margins but provide more connecting and enchanting coffee-drinking experience.
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The future growth opportunities in RTD coffee market lie in the clean and functional market positioning - the energy drinks space is a vibrant platform wherein manufacturers can innovate and tap into pre- and post-workout offerings that are infused with caffeine as a major stimulant. Coffee's natural antioxidant potential can also be utilized in digestive and immune health categories.
"Canned and PET Bottles Are Trending Packaging Materials for RTD Coffee – Innovative Paper and Cardboard based Packaging Are Set to Gain Momentum in Foreseeable Future"
The RTD coffee market has been thriving on the popularity of canned and bottled aversions that are accessible and easily available. RTD coffee sector has also evolved with the introduction of a whole range of increasingly sophisticated flavor choices. The value-addition in terms of organic and/or Fair-trade coffees, with user-friendly and convenient packaging formats, including cartons, bottles and lidded cups are expected to fetch sustainable sales growth during the forecast period (2018-2025).
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"Mass Merchandisers and Convenience Stores Dominate Distribution of RTD Coffee – Online Retail is Next Big Platform with Rapid Growth Trajectory"
Mass merchandisers viz. supermarkets and hypermarkets along with convenience stores are controlling the distribution scenario of RTD coffee. With the rapid increase in the demand, convenience stores, quick-service restaurants, and gas stations are now selling high-quality coffee at affordable prices, this has appealed the busy consumers by effectively responding to their lifestyles. Online retail is expected to gain traction in the foreseeable future as the enhanced convenience and robust popularity of e-commerce is unparalleled.
"Asia Pacific Region remains Dominating and Fastest Growth Market for RTD coffee during 2018-2025"
Japan has been a major driving force behind the dominance of Asia Pacific RTD coffee market - the country has also remained at the forefront of innovation in iced RTD coffee launches in 2017. However, Japanese consumers are gradually inclining towards specialty, freshly-brewed coffee which has negatively impacted the RTD coffee sales. The evolving consumer’s opinions about RTD coffee as a next advanced step from instant coffee has made China the next regional hotspot.
The North America RTD coffee market share is primarily driven by the popularity of cold brew concept in the U.S. and Canada. Cold brew is helping premiums the RTD category amid gourmet coffee and convenience taking center stage in the region. Europe market for RTD coffee is steadily catching up with the coffee revolution continuing to expand into all retail channels. The convenience of quick caffeine hit on the move is spurring the growth of RTD coffee in the region.
"Fragmented Structure of Retail Coffee Market is an Untapped Opportunity for Multinational and Private Labels Alike"
Coffee has become an indulgence that can be consumed at any time of day. The greater acceptance of coffee-based beverages due to its improved taste and new flavors has made the overall market dynamic and competitive. Nestlé and JAB Coffee are two major players in retail coffee space. However, the fragmentation of markets in geographical regions and sub-segments creates growth opportunities for small, independent and private label brands.
These players are innovating on the composition of RTD coffee to offer more personalized beverage drinking experience for their consumers. For instance, In March 2019 SMÁRI ORGANICS launched its line of Icelandic protein coffee: Kaffi which is a high-caffeine, high-protein functional ready to drink (RTD) coffee in three flavors namely Keto Latte, New Orleans, and Iced Mocha.
The big giants, on the other hand, are seeking consolidation of their market positioning by penetrating deeply among the different distribution channels. In January 2019, The Coca-Cola Company acquired Costa Limited from Whitbread PLC to gain a significant global footprint. The company now seeks to deepen its presence into European, Asian, African, and Middle Eastern markets.
Coca-Cola owns Georgia, one of the prominent names in RTD coffee sector. The company recently started expanding RTD in Europe, along with announcing partnerships with companies such as Dunkin’ Donuts and McDonald’s in the US. Similarly, In January 2018, the JAB-owned coffee company Keurig Green Mountain acquired the soft drink company Dr. Pepper Snapple in order to transform coffee into a worthy soda alternative.
The RTD coffee beverage has remained largely successful in exploiting the convenience factor by eliminating the need for a brewer. Consumer’s inclination in better-for-you beverages is also facilitating market growth. The robust popularity of cold brew coffee, in general, has made the ready-to-drink (RTD) coffee a preferable choice of consumers visiting convenience stores, coffee shops, and fast-food restaurants. The future growth of the market hinges on the quality of coffee, accessibility, and the speed of service. The sustainability, transparency, traceability, and a variety of flavors and choices also remain the crucial factors influencing the purchasing decision of RTD coffee.
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The report provides qualitative and quantitative insights on the detailed analysis of RTD coffee market growth rate for all possible segments in the market. The market is segmented by packaging material and distribution channels. On the basis of packaging, the global RTD coffee market is categorized into Glass and PET bottles, cans and other innovative packaging solutions.
Based on the distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, online retail, and others. Geographically, the market is segmented into four major regions, which are North America, Europe, Asia Pacific, South America and the Middle East and Africa. The regions are further categorized into countries.
Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the overview of related markets, recent industry developments such as mergers & acquisitions, the regulatory scenario in key countries, and key industry trends.
By Packaging Material
By Distribution Channel
Fortune Business Insights says that the value of the global rtd coffee market USD 19.05 Billion 2017
The rtd coffee market is projected to reach USD 36.60 Billion by 2025
The rtd coffee market will grow at a rate of 8.5% CAGR.