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The global coffee pods market is projected to witness rapid growth in the forthcoming years, owing to the adoption of new technologies in food & beverage processing industry, coupled with fostering demand for organic coffee products by consumers. Increasing number of market players in coffee pods market due to the product’s high demand across the globe, especially in developed economies is projected to further influence the market growth positively.
Key market players operating in the global coffee pods market are adopting exotic product launch strategies along with multi-channel marketing to attract consumers and maintain their dominance in the market. Nestle S.A., Keurig Green Mountain, Inc., Starbucks Corporation, and Kraft Foods Group, Inc. are some of the key vendors operating in the global coffee pods market.
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Coffee pods are a pre-portioned serving of coffee that can be infused in hot water to make them drinkable. They function in the same way as tea bags do, but have certain functional differences. Coffee pods are placed into pod holders present within the coffee machines to prepare coffee. In the past few years, manufacturers have come up with unique coffee pod products in order to offer consumers with an exotic range of coffee products to enjoy at home.
Growing demand for convenience food and beverage products due to rapid change in lifestyles is expected to foster the demand for coffee pods in the forthcoming years. Rising consumer awareness about health benefits of consuming organic coffee, and increased adoption of fairtrade practices by coffee beans cultivators is projected to aid the support of coffee market, which is expected to ultimately contribute in the growth of coffee pods market. The desire to recreate the coffee experience of coffee shops at home is further encouraging consumers to purchase coffee pods, which is expected to foster the coffee pods market growth.
Non-recyclable packaging of coffee pods can restrain the market growth during the forecast years, due to the potential negative environmental impacts posed by the product packaging. Furthermore, high cost of coffee pods is expected to hinder the growth of coffee pods market during the forecast period.
Some of the key companies that are present in the global coffee pods market are Nestle S.A., Kraft Foods Group, Inc., Luigi Lavazza S.p.A., Jacobs Douwe Egberts B.V. (JDE), Dunkin’ Brands Group, Inc., The J.M. Smucker Company, Starbucks Corporation, Maxingvest ag, Gloria Jean’s Gourmet Coffees Corp., and Keurig Green Mountain, Inc. among the other players operating in coffee pods market.
· Hard Coffee
· Soft Coffee
By Distribution Channel
· Online Channels
· Specialty Stores
· Departmental Stores
· North America (USA, Canada, and Mexico)
· Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)
· Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)
· South America (Brazil, Argentina, and Rest of South America)
· Middle East & Africa (South Africa and Rest of ME&A)
By product type, the global coffee pods market has been segmented into hard coffee, soft coffee, and others. The demand for hard coffee pods is foreseeable to rise in the upcoming years, owing to rising consumer inclination towards them attributed by their numerous health benefits. Increasing launch of innovative coffee pods made by using hard coffee by prominent manufacturers is expected to further boost the growth of the segment.
By distribution channel, the global coffee pods market has been segmented into hypermarkets/supermarkets, departmental stores, online channels, specialty stores, and others. Hypermarkets/supermarkets segment is anticipated to hold a major market share in the global coffee pods market, due to higher consumer dependency on the aforementioned distribution channel for purchase of regular grocery. In terms of brands, a huge number of options present at hypermarkets/supermarkets is another prominent reason that is expected to contribute to the segment’s growth.
Europe, followed by Middle East & Africa is projected to hold the major market share during the forecast period, owing to increasing coffee demand from countries, such as Germany, France, Italy, and others. Escalating demand for easy-to-make and take-home coffee from western Europe is projected to further boost the coffee pods market of the region, during the forecast period. The coffee pods market in North America is expected to exhibit decent performance throughout the forecast period, due to the presence of significant coffee pods market players in the region, coupled with rising demand for convenience food & beverage in North America.
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