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The global organic tea market is expected to witness a crucial rise during the forecast period, owing to its rapidly rising demand across the world. Organic tea has the potentials to increase the metabolic capacity of the body, reduce body fat, and decrease cholesterol level, hence the product is anticipated to gain rapid traction in the forthcoming years, across developed as well as developing economies. The premiumization quotient attached to organic tea is further expected to escalate the organic tea market growth.
Key market players operating in the organic tea market are focusing on the launch of innovative products by using organic tea leaves certified from international organic and sustainable product certification bodies. The Unilever Group, Tata Global Beverages Limited, Arbor Tea, and Organic India Private Limited are some of the key vendors operating in the global organic tea industry.
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Organic tea is grown without using any artificial chemicals, such as pesticides, fertilizers, and others, hence they are high-value products with several health advantages. Organic tea, being a rich source of antioxidants works greatly to detoxify the body and hence is crucial for health enhancement. Cultivators and producers of organic tea across the globe are continuously making efforts to adopt modern and significant organic tea cultivation techniques to increase the yield.
Numerous potential health benefits offered by the consumption of organic tea, such as prevention from cancer and cardiovascular diseases, improved immunity, and others are expected to boost market growth during the forecast period. An increasing number of health-conscious population, coupled with increased demand for chemical-free food & beverage products is further projected to foster the demand for organic tea in the upcoming years.
The price of organic tea is higher than conventional tea because they are grown with all-natural means. The higher price of organic tea can hinder the market growth especially in some developing regions, where per capita income is comparatively lower.
Some of the key companies that are present in the global organic tea market are R. Twining and Company Limited, Tata Global Beverages Limited, The Unilever Group, Newman’s Own, Inc., Organic India Private Limited, Arbor Teas, Associated British Foods Plc., The Republic of Tea, Inc, The Stash Tea Company, ESSAMG Tea Incorp., Ito En, Ltd., Davidson’s Organics, and Ten Fu Group among the other players operating in this market.
By Product Type
By Distribution Channel
By product type, the global organic tea market has been segmented into green organic tea, white organic tea, black organic tea, oolong organic tea, and others. The black organic tea segment is projected to dominate the global market owing to several health benefits offered by the tea type. Presence of antioxidants in black tea has the potential to lower the risk of cardiovascular diseases. Green tea segment is expected to perform well in the forthcoming years, due to its advantageous properties, that can help in weight loss, reducing the chances of cancer, improving immunity, and others among individuals.
By distribution channel, the market has been segmented into supermarkets/hypermarkets, specialty stores, online channels, convenience stores, and others. Supermarkets/hypermarkets segment is anticipated to grow at a faster pace and hold the major revenue share during the forecast period, due to a wide range of options offered by the segment, coupled with seasonal discounts offered on products.
The Asia Pacific is projected to hold the major market share during the forecast years, followed by Europe. The higher inclination of Asia consumers towards the consumption of various tea varieties, coupled with rising consumer awareness towards the health benefits of organic tea is projected to aid the organic tea market growth of the region. Increased awareness regarding the medicinal properties of organic tea is anticipated to boost its demand in developed regions, such as Europe and North America. Furthermore, the increasing number of organic tea producers and distributors in Europe is expected to contribute to the market growth of the region during the forecast period.
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