"Market Intelligence that Adds Flavour to Your Success"

Bubble Tea Market Size, Share and Global Trend By Type (Black Tea, Green Tea, Oolong Tea, and White Tea), Flavor (Original, Fruit, Chocolate, Coffee, and Others), and Regional Forecast till 2026

Region : Global | Published Date: Oct, 2019 | Report ID: FBI101564| Status : Published

 

KEY INDUSTRY INSIGHTS

Play Audio Listen to this report overview

Coffee and tea are the traditionally consumed beverage products and modified tea product called bubble tea have gained immense popularity in recent years across the world especially in Southeast. It has various names associated with it such as boba tea, pearl milk tea, boba juice, bubble milk tea, or simply bubble tea. It is made using various ingredients.


The major ingredient is the tapioca pearls/balls that are added to the tea. These tapioca balls that are added to the tea are chewy and is a flavor addition. Bubble tea possesses various attributes such as it is low-fat in nature and had low-calorie content. Various components that are added include flavors, tapioca pearls, sweeteners, tea ingredients, cream, and water.


Get comprehensive study about this report by, request a free sample copy


The global bubble tea industry is expected to grow at a significant CAGR, owing to various health benefits associated with it such as it acts as an antioxidant. The black tea is consumed in large quantities when compared to the other types, owing to the presence of anti-inflammatory properties.


What drives the bubble tea market?


“Availability of Various Types and Flavors of Bubble Tea Provides more Options to the Consumer which caters the Growth of the Market”


There are various types and flavors of bubble tea available in the market, such as fruit-flavored bubble tea, green jasmine bubble tea, and black tea. The fruit-flavored bubble tea has various types such as fruit-flavored cream drink and sweetened fruit drink. The lactose-intolerant population are given an option to consume black bubble tea, green jasmine bubble tea, green bubble tea, and others. The availability of various types of bubble tea gives the consumer more options which is a marketing strategy that helps attract more consumers. Bubble tea outlets are also launching new flavors and formulations in order to attract consumers.


“Consumer Shift towards Healthy Alternatives such as Replacing Sugar is Expected to Aid in the Growth of the Bubble Tea Market”


Diseases associated with the consumption of sugar such as obesity and diabetes has led the consumers to make a shift towards sugar alternatives such as stevia, agave, and honey. These are types of natural sweeteners which are added to the bubble tea replacing sugar. Health-conscious people and the diabetic population prefer consuming these natural sweeteners when compared to sugar.


SEGMENTATION


By Type Analysis


 “Consumers Shift towards Natural and Organic Food Products to Drive the Demand for The Black Tea Type Segment”


The black tea type segment is projected to grow at a significant CAGR during the forecast period which is owing to the increased preference of health-conscious consumers in every region. Consumers are shifting towards natural and organic food products which is one of the major factors that help in the growth of this segment, as per the bubble tea market report. Followed by green tea, oolong tea is expected to hold the major percentage of the bubble tea market share.  


According to NCBI, healthy and natural ingredients such as green tea helps prevent weight gain and also helps induce weight loss when consumed regularly. Green tea has shown long term energy inducing properties and has a positive effect on the regulation of body weight.


By Flavor Analysis


“Fruit Flavored Bubble Tea is Dominating the Bubble Tea Market”


Bubble tea is available in different flavors and most popular flavors include coffee, fruit, chocolate, classic/ original, and others. Among the various flavors, fruit flavor bubble tea is more popular and dominated the bubble tea market analysis in 2018.


To get details on market share, speak to our analyst


Fruit flavored bubble tea includes flavor variants such as lychee, mango, passion fruit, peach, plum, strawberry, avocado, banana, grape, kiwi, lemon, and others. The fruit flavored buble tea segment is expected to grow significantly throughout the forecast period due to its high nutritional value as compared to the other flavors, diversity in flavor, and high consumer preference.


REGIONAL ANALYSIS


"Asia Pacific is expected to hold the Largest Share due to Large Tea Consuming Population"


The origin and reinvention of bubble tea can be traced to Taiwan. Later on, it has quickly spread across countries of Asia Pacific in recent years. Currently, the Asia Pacific bubble tea market holds the largest share and is projected to grow at a CAGR of 10.07% during the forecast period.


Asia Pacific Bubble Tea Market Size, 2018

To get geographical overview of this market, request a free sample copy


Vietnam and Taiwan are projected to have the largest sales. Followed by Asia Pacific, North America is also expected to hold the second-largest market share throughout the forecast period. Countries in North America are slowly starting to drink this tea.


Which are the leading bubble tea market companies? 


“Companies in the Industry are Aggressively Expanding Their Franchisees To Cater to the Growing Demand”


The manufacturers are capitalizing on improving the functionality of bubble tea ingredients to cater to the rising demand from the consumers. Companies such as Lollicup USA Inc., Gong Cha, Chatime, CuppoTee Company, and Bubble Tea House Company, have invested in research and development activities in order to offer new variants of the tea for a growing market. Other players operating in the bubble tea market growth are Boba Box Limited, Fokus Inc, Sumos Sdn Bhd, Troika JC. (Qbubble), Gong Cha, and Boba Tea Company.


The bubble tea industry players receiving a high level of popularity and response from the customers are franchising their business into different locations. For instance, Gong Cha founded in 2006 in Taiwan and with rapid expansion strategy, the company currently operates in 17 countries with more than 1,000 franchised stores. In January 2019, Chatime Malaysia Sdn Bhd in its five-year expansion plan revealed that the company intended to aggressively expand its footprint into the overseas market especially in India, U.S., Singapore, and Saudi Arabia.


List of Key Companies Covered



  • ChaTime

  • Bubble Tea Supply Inc.

  • Gong Cha

  • CoCo Fresh

  • Quickly

  • Kung Fu Tea

  • Tiger Sugar Korea

  • Boba Loca

  • Happylemon

  • Lollicup USA, Inc.

  • ShareTea

  • T Bun International


Report Coverage


Bubble tea is also called as bubble milk tea or boba tea. The base component that is used in the preparation of the tea is the tapioca pearls/balls. These tapioca pearls used in bubble tea is chewy in nature and helps add more flavor to the tea. There are various flavors that are added to the bubble tea, such as passion fruit, honeydew, mango, chocolate, ginger, strawberry, peach, plum, coffee, lychee, and other fruit flavors. It possesses various attributes such as anti-inflammatory properties, and antioxidant.


The report provides both quantitative and qualitative insights into the bubble tea market. A detailed bubble tea market analysis including size and growth rate for all the segments is conducted as well. The bubble tea industry is segmented by type and geography.


To get information on various segments, share your queries with us


Along with this, the report provides an elaborative analysis of the market dynamics such as drivers, restraints, opportunities, and the bubble tea market trends. A brief competitive landscape is provided. There are various key insights which are provided along with the report such as an overview of the industry, health benefits of bubble tea, recent developments in the industry which includes product launches, major mergers and acquisitions, regulatory scenario, trade analysis, and key industry trends.








































 ATTRIBUTE


 DETAILS

Study Period



  2015-2026



Base Year



  2018



Forecast Period



  2019-2026



Historical Period



  2015-2017



Unit



  Value (USD Million)



Segmentation



By Type



  • Black Tea

  • Green Tea

  • Oolong Tea

  • White Tea



By Flavor



  • Original

  • Fruit Flavor

  • Chocolate Flavor

  • Coffee Flavor

  • Others



By Region



  • North America (U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, ASEAN, and Rest of Asia Pacific)

  • South America (Argentina, Brazil, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of the Middle East & Africa)



key industry Development



  • In August 2019, TA Associates (a private equity firm) announced an investment in Gong Cha Group (Taiwanese bubble and milk tea company).

  • In June 2019, Secret Recipe launched a series of various bubble tea or boba tea flavors such asboba caramel milk tea, boba brown sugar with milk, boba milk tea, boba brown sugar milk tea, boba kopi-C, boba signature fruit tea, boba cham, and boba midnight blue.

  • In August 2017, Alchemist Foods Ltd. From Taiwan launched CHATIME in Mumbai, India. This store helps to provide freshly brewed bubble tea.


Frequently Asked Questions

Fortune Business Insights says that the global bubble tea market was USD 1.89 Billion in 2018.

The global bubble tea market is projected to value at USD 3.49 Billion in 2026 due to the growing popularity of the product among health-conscious consumers.

The global bubble tea market is projected to grow at CAGR of 8.09% during the forecast period (2019-2026).

The U.S. bubble tea market is projected to account for a share of 18.7% in 2026.

The black tea segment is projected to lead the global bubble tea market during the forecast period.

Fruit flavor bubble tea is leading in the flavor segment of the global bubble tea market during the forecast period.

Health beneficial attributes of bubble tea such as low-fat in nature, low-calorie content, and presence of anti-inflammatory properties are the key driving factors for the bubble tea market.

Chatime, Gong Cha, Boba Loca, Kung Fu Tea, and Lollicup USA, Inc. are a few of the key players in the bubble tea market.

Expansion of franchisee stores, investments/ funding, new product launches are the key market trends that are driving the growth of the bubble tea market.

Bubble Tea Market Size, Share and Global Industry Trend Forecast till 2026
  • PDF
  • 2018
  • 2015-2017
  • 130

    CHOOSE LICENSE TYPE

  • 4850
    6850
    8850

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . More info.
X