"Market Intelligence that Adds Flavour to Your Success"

Low Alcohol Beverages Market Size, Share & Industry Analysis, By Type (Low-Alcohol Beer, Low-Alcohol Spirits, Low-Alcohol Wine, Low-Alcohol RTD, Low-Alcohol Ciders), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail) And Regional Forecast 2021-2028

Region : Global | Report ID: FBI104167 | Status : Ongoing

 

KEY MARKET INSIGHTS

Low alcohol beverages refer to the type of drinks with alcohol-by-volume (ABV) of 0.05% to 1.12%. The low alcohol beverage market is experiencing a rapid growth owing to the changing consumer preferences toward healthy products. The consumers are demanding for healthier, tastier, and innovative high-quality low alcohol drinks to maintain their health goals during their routines. This has led the manufacturers to introduce new products without any change in their taste and mouthfeel to suffice the growing consumer demands. Thus, these factors have cumulatively aided in boosting the market growth.


The increasing investments by the manufacturers on low alcohol beverages to improve its taste, variety and, quality has given a positive push to the market. Various product innovations from the manufacturers such as low-calorie and fruit flavoured low alcoholic beverages has gained the consumers attention. For instance, In September 2019, Molson Coors launched Coors Edge, a 0.5% ABV beer in the U.S. to expand its non-alcoholic beverages portfolio in the country.


The growing interest of consumers towards the health and wellness trend in recent years is a major factor driving the low alcohol beverages market. The negative health effects due to consumption of alcoholic beverages such as cardiovascular ailments and high blood pressure has also nudged the consumers to opt for the low alcohol beverage variant, which in turn is propelling the market growth.


The comparatively lower market penetration in the emerging economies is a major restraining factor in the market growth. Further, the established consumer base of alcoholic beverages in the developing countries and low awareness about such products has also negatively impacted the market growth.


Key Market Driver -

Increasing Consumers’ Interest Towards Health and Wellness

Key Market Restraint -

Comparatively Lower Market Penetration in the Emerging Market


Key Players Covered:


The key companies operating in the global low alcohol beverages market are, Anheuser-Busch InBev, Constellation Brands Inc., Heineken N.V., The Boston Beer Co. Inc., llagash Brewing Company, Sapporo Breweries Ltd., Kirin Holdings Co. Ltd., Royal Unibrew AS, Molson Coors Beverage Company, and Carlsberg AS.


The low alcohol beer segment is holding the major share in the market as the consumers are opting for low alcohol beer with bolder and exotic flavours infused with ingredients that aid in complying with the taste of regular beer. Further, the growing popularity of the low alcohol beer among the millennials as a substitute for alcoholic beverages has driven its sales performance.


The hypermarkets and supermarkets are the major distribution channel for the sales of low alcohol beverages due to the availability of numerous product variants in different price ranges and brands. Along with this, the freedom of product selection offered by these mass merchandisers have aided in the product sales growth. The online retail segment is expected to witness a rapid growth as they offer an enhanced digitalized purchasing experience along with numerous discounts on the product prices.


Regional Analysis:


Asia Pacific is expected to exhibit rapid growth in the market owing to the increasing health awareness among the consumers coupled with a large customer bases in countries such as India and China. Moreover, the beverage manufacturers in the region are introducing zero and low alcohol beverages as the consumers are demanding for low-calorie, low-sugar and healthier beverages.


Europe is witnessing significant growth in the market as the consumers are demanding for alternatives to traditional alcohol beverages. The consumers are opting ways to lower their alcohol intake that has surged in the demand for low ABV beer in the market & has positively impacted the regional market since past few years. Further, the countries Germany and Spain are the largest markets for low alcohol beverages in Europe accounting for 81% of the total share in 2018. These markets mainly driven by the healthier trends and higher number of new product developments along with creative marketing strategies.


To gain extensive insights into the market, Request for Customization


Segmentation






















 ATTRIBUTE


  DETAILS

By Type




  • Low-Alcohol Beer

  • Low-Alcohol Spirits

  • Low-Alcohol Wine

  • Low-Alcohol RTD

  • Low-Alcohol Ciders



By Distribution Channel




  • Hypermarkets/Supermarkets

  • Convenience Stores

  • Specialty Stores

  • Online Retail



By Geography




  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments



  • In January 2020, Anheuser-Busch InBev SA/NV, a Belgian multinational drink and brewing company launched four new no and low alcohol craft beers in the US, owing to the growing positive response of the consumers to the low alcohol beverages in the market.

  • In November 2017, Tesco, the UK-based grocer launched low alcohol wine range in variants with less than 0.5% of alcohol content, made by using spinning cone technique. The wines include the still and sparkling variants of sauvignon blanc, garnacha-rose and cabernet tempranillo.


Low Alcohol Beverages Market  Size, Share and Global Industry Trend Forecast till 2026
  • Ongoing
  • 2020
  • 2017-2019

    CHOOSE LICENSE TYPE

  • 4850
    6850
    8850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Bunge
BCG
Kpmg
Fuji film
Nissin

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X