An Investigation into the Consumption-driven Real and Compound Chocolate Market
With a view to understanding the consumption patterns of real and compound chocolate products across different regions, a case study was commissioned by a leading European manufacturer of confectionery products to be conducted by Fortune Business Insights. Based on its research, the company intended to customize the chocolate content in its confectionery products according to country-specific consumer requirements. The client also intended to use our market insights to compete based on price in its targeted countries. We achieved the desired goals through:
• Analysis of country-level consumption patterns using credible statistical data sources, such as the European Cocoa Association and the Ghana Cocoa Board, through a bottom-up approach;
• Adoption of a top-down approach to provide a holistic understanding of the market share, revenue, and overall growth of major participants; and
• Conversations with Key Opinion Leaders (KOLs) to substantiate our results related to trends and dynamics shaping the market.
