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Ceramic Sanitary Ware Market Size, Share & COVID-19 Impact Analysis, By Product Type (Water Closets, Wash Basins, Urinals, and Others), End-Use (Residential, Commercial, and Renovation), and Regional Forecast, 2021-2028

Region : Global | Format: PDF | Report ID: FBI106587



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The global ceramic sanitary ware market size was USD 44.17 billion in 2020. The market is projected to grow from USD 45.24 billion in 2021 to USD 74.52 billion in 2028 at a CAGR of 7.4% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower growth of -3.1% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.  

Ceramic sanitary wares combine several components and fixtures, including closets, wash basins, bathtubs, and sinks. These products offer simplicity of maintenance, chemical and scratch resistance, and affordability. These properties increase their adoption in commercial and residential applications. Moreover, the increase in population growth and rising urbanization have fueled the demand for single-unit homes, further boosting the sanitary ware components demand in the new buildings. Additionally, the demand for sanitary wares is also high in commercial buildings due to the expansion of the IT sector in the countries such as India and China, rapid infrastructure development, changing lifestyles, and rising private offices. Furthermore, the rising technological advancement and increasing renovations in the residential buildings will flourish the demand for ceramic sanitary wares during the forecast period.


Delay in Construction Projects Due to Spread of COVID-19 Impacted the Market Expansion

Construction activities were brought to a complete halt due to the nationwide shutdown imposed by COVID-19. It began as a human health concern and has become a significant threat to global trade, economics, and finance. This led to postponing new projects and delaying the completion of ongoing projects in the construction industry. This resulted in the demand for ceramic tiles and sanitary ware, used in the real estate industry as building and construction materials, has been severely impacted.

However, the increasing vaccinations in several countries may reduce the number of COVID-19 cases or help restrict the spread of the virus. As a result, sanitary ware producers are predicted to re-initiate and resume full-scale production, assisting the market's recovery by the start of 2022. After COVID-19 infection rates begin to drop, the equipment and machinery manufacturers are focusing on safeguarding their employees, operations, and supply networks in response to urgent situations and building new working procedures. Additionally, many governments are trying to get their economies back on track. This will stabilize this market in the next couple of years.


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Increasing Adoption of Ceramics Water Closets is a Prominent Trend

The demand for sanitary ware water closets or toilet sinks is rapidly increasing in rural and urban areas as it is the most basic sanitary ware. Water closets are available in various categories such as two-piece, one-piece, wall-hung closets, and European water closets (EWC). The demand for these closets is attributed to the increasing government initiative to surge access to basic sanitation and hygiene in underdeveloped and developing countries. For instance, according to the Bill & Melinda Gates Foundation, the Chinese government's Toilet Revolution promises a quick rollout of safe sanitation systems across the nation. This provides a significant potential for new technology adoption in China's rural and public toilet sectors, particularly in locations where water shortage is a concern.

Moreover, most South Asian nations face substantial sanitation challenges, but several are now implementing aggressively inclusive national sanitation programs that priorities safe sanitation. With the government's Swachh Bharat Mission and a developing network of sanitation operators and utilities embracing fecal sludge management, India serves as a global model for sanitation reform. Hence, such initiatives will fuel the demand for water closets during the forecasted timeframe.


Rising Construction Activities has fueled the demand for Ceramic Sanitary Wares

The rapid infrastructure development, growing trend of smart homes, and increasing urbanization have boosted the demand for sanitary wares in construction projects. The construction industry has also doubled over the years, as consumers demand more shopping malls, schools, restaurants, offices, and single-unit homes. Furthermore, increasing consumer disposable income, government policies and strategies supporting construction business, increasing investment in the construction projects by the peoples, and rapid industrialization have also boomed the construction industry worldwide. Thereby fueling the demand for ceramic components such as water closets, wash basins, and urinals from residential and commercial applications, including hotels, hospitals, factories, public transportation stations, and educational institutes. Hence, increasing construction activities will propel sanitary wares adoption and fuel the global ceramic sanitary ware market growth.


High Price of Ceramic Sanitary Wares to Hamper Market Growth

The prices of ceramic sanitary wares are high, making them unaffordable to most lower-middle-class people. In rural areas, many people either don’t purchase ceramic type of sanitary wares or look for alternative options, including steel wash basins and plastic cisterns. Furthermore, fluctuations in prices of raw materials utilized in product manufacturing, stringent government regulations, and exchange rate volatility further impact the overall demand. Hence, this is anticipated to restrain the overall market growth.


By Product Type Analysis

Water Closet Segment to Hold Largest Share in this Market during the Forecast Period

Based on product type, the market is segmented into water closets, wash basins, urinals, and others. The water closet segment holds the highest market share and is growing at the fastest CAGR in the market. The product demand is high as it fulfills basic sanitation and hygiene. The rising government initiative and rising product demand from the residential application will propel the segment growth.

Nowadays, the demand for ceramics wash basins is increasing heavily in malls, residential spaces, and commercial applications such as private and government offices. Wash basins with an oval countertop are gaining popularity due to their smart design and ability to give a bathroom an instant makeover. The demand for vanity basins is also high in premium houses, malls, airports, offices. The urinals product type is growing rapidly owing to its increasing consumption from commercial applications. Its high consumption can be seen in the public toilets, private & public offices, and malls. The others segment includes cistern and bathtub. The increasing demand for these products from the residential sector will likely fuel the segment growth during the review period.

By End-Use Analysis

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Residential Segment is the Largest End-Use for Ceramic Sanitary Ware in 2020

Based on end-use, the market is segmented into residential, commercial, and renovation. The residential end-use segment accounted for the highest market share in the global market. The growing trend of the nuclear family has fueled the demand for smaller or medium residential structures, which has further boosted the sanitary wares demand in single-unit homes. Additionally, increasing consumer expenditure over ceramics bathtubs, and rising high adoption of ceramics-water closets and wash basins have fueled the market growth. 

In the market, commercial segment is developing at the fastest rate. The growing hospitality industry owing to the rising demand for luxurious ceramic sanitary wares in hotels, resorts, and villas, has fueled the growth of this segment. Renovations of homes nowadays are high in urban areas to improve the functionality of the houses and enhance the property value. This increases the demand for ceramic type of sanitary wares in the interior and exterior of homes.


Asia Pacific Ceramic Sanitary Ware Market Size, 2020 (USD Billion)

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The market size in the Asia Pacific stood at USD 21.02 billion in 2020. The increasing technological advancement in ceramics to make it more sustainable has fueled the market growth in the Asia Pacific. In this region, China holds the highest market share and is the fastest-growing country. The growth is associated with the increasing government initiatives on sanitation and hygiene, rising research & development activities, and rapid infrastructure developments, contributing to fueling the product demand in China.

In Europe, the high demand for the product can be seen in commercial applications such as malls, airports, the educational sector, and offices. The rapid growth of the commercial sector coupled with increasing demand for renovation will fuel the product demand in this region. In North America, the U.S. is a leading country. The rapid expansion of the residential sector has fueled the ceramic-based sanitary ware market growth in this region. Additionally, increasing consumer expenditure coupled changing lifestyle of the people has boosted the adoption of renovations. Hence, such factors will flourish the market growth in this region.

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In Latin America, the market growth is attributed to the rising adoption of water closets and wash basins. This is due to increasing government initiative, rising urbanization, and rapid infrastructure developments. The expansion in healthcare and construction industries of the Middle East & Africa will showcase significant market growth in the near future. This expansion in industries results in increased demand for ceramics-based wash basins, accessories, and ceramic water closets in the hospitals and residential sector. Additionally, hospitals, shopping malls, huge commercial spaces, and private homes are expanding rapidly owing to the economic growth in this region. This further increases the demand for sanitary wares in the construction industry.     


Business Expansion of Ceramic Sanitary Ware is the Strategic Initiative Implemented by Companies

Key producers operating in the market are Geberit Group, Kohler Co., TOTO Ltd., LIXIL Group Corporation. These companies are involved in capacity improvement, product innovation, acquisition, and collaborations in the market. The LIXIL Group Corporation (Japan) is a market leader in ceramic sanitary ware. Globally, the company has a strong and diverse geographic footprint. At Milan Design Week, it launched two new bathroom collections under the INAX brand. As a result, the firm could fulfill the growing demand in the global market.


  • Geberit Group (Switzerland)  

  • Kohler Co (U.S.)

  • TOTO Ltd. (Japan)

  • LIXIL Group Corporation (Japan)

  • Roca Sanitario SA (Spain)

  • Villeroy & Boch AG (Germany)

  • RAK Ceramics (UAE)

  • Duravit AG (Germany)

  • Duratex SA (Brazil)  

  • HSIL (India)

  • Orient Ceramics (India)

  • Golf Ceramics Ltd (India)


  • September 2021: Asian Granito India Ltd. has opened a 10,000 sq. ft. display center in Kochi, Kerala. The showroom will include the company's latest collection, including grestek, anti-bacterial, special effect tiles, quartz, genius smart PWC, and the latest faucets. With over 1,400 goods, the showcase will include a product line of tiles, sanitary ware, and bath ware. This development will evolve customer preferences and showcase its manufacturing and technological excellence across the globe.

  • August 2020: In the Kerala market, Star Pipes has launched a product line of sanitary ware goods under the Star Sanitary ware brand. A premium selection of one-piece toilets, wall-hung toilets, wash basins with full and half pedestals, one-piece wash basins, and tabletop wash basins in the style of French and Italian designs are included in the luxurious range of products. The company will adapt to market requirements with these product launches.


An Infographic Representation of Ceramic Sanitary Ware Market

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The global ceramic sanitary ware market research report delivers a detailed analysis of the market and focuses on crucial aspects such as leading companies, product types, and end-uses. Also, it provides quantitative data in terms of volume and value, market analysis, research methodology for market data, and insights into market trends. It highlights vital industry developments and the competitive landscape. In addition to the factors mentioned above, the report encompasses various factors that have contributed to the growth of the market over recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion); Volume (Mn Pieces)


Product Type; End-Use; and Geography

By Product Type

  • Water Closets

  • Wash Basins

  • Urinals

  • Others

By End-Use

  • Residential

  • Commercial

  • Renovation

By Geography

  • North America (By Product Type, By End-Use, By Country)

    • U.S. (By End-Use)

    • Canada (By End-Use)

  • Europe (By Product Type, By End-Use, By Country)

    • Germany (By End-Use)

    • U.K. (By End-Use)

    • Italy (By End-Use)

    • France (By End-Use)

    • Spain (By End-Use)

    • Rest of Europe (By End-Use)

  • Asia Pacific (By Product Type, By End-Use, By Country)

    • China (By End-Use)

    • India (By End-Use)

    • Japan (By End-Use)

    • Southeast Asia (By End-Use)

    • Rest of Asia Pacific (By End-Use)

  • Latin America (By Product Type, By End-Use, By Country)

    • Brazil (By End-Use)

    • Mexico (By End-Use)

    • Rest of Latin America (By End-Use)

  • Middle East & Africa (By Product Type, By End-Use, By Country)

    • Saudi Arabia (By End-Use)

    • Egypt (By End-Use)

    • Rest of Middle East & Africa (By End-Use)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 44.17 billion in 2020 and is projected to reach USD 74.52 billion by 2028.

In 2020, the market value stood at USD 44.17 billion.

Registering a significant CAGR of 7.4%, the market will exhibit considerable growth in the forecast period (2021-2028).

The residential segment is expected to lead the market during the forecast period.

The rising demand for ceramic sanitary wares from the construction industry is the key factor driving the market.

China held the highest share in the market in 2020.

Geberit Group, Kohler Co., TOTO Ltd., LIXIL Group Corporation are the key market players.

The rapid growth in the construction industry and supportive government regulations are anticipated to boost the consumption of the product.

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