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Cheese has become a significant ingredient in the modern pattern of consumption. Consumer demand has evolved from fresh cheese ingredients to processed cheese products. The global market is convenience-driven, which makes cheese powder an important ingredient of processed foods. Cheese powders serve as an economical and more convenient choice of adding flavor to a product. The increasing consumption of snacks and convenient foods is driving the growth of the global cheese powder market.
Cheese powder has wide applications as a flavor enhancer and a filler in various products such as soups, sauces, dressings, and ready-to-eat meals. The process of manufacturing cheese powder from cheese can result in the loss of some volatile flavor compounds, affecting its taste. Various flavors can be added to cheese powders later to replace these lost flavors. Increasing product innovations such as the development of clean-label, organic and vegan cheese powders are expected to fuel the growth of the market.
Key Market Driver -
Rising Demand for Quick Meals & On-the-go Snacks
Key Market Restraint -
Health Conditions Associated with Excessive Consumption of Cheese
Rapidly changing buying patterns due to evolving lifestyles has increased the consumption of quick meals across the globe. The rising demand for ready-to-eat (RTE) and ready-to-cook (RTC) foods is primarily responsible for the growth of the cheese powder market. Cheese powder acts as a perfect substitution for hard cheeses owing to its convenient handling, storage, and shelf stability.
The growing awareness of adverse health effects due to excessive consumption of cheese is expected to restrain the growth of the market. High cholesterol levels, obesity, heart conditions are associated with the excessive consumption of cheese. Likewise, FDA warns that cheese powder may contain phthalates, a chemical substance used to make plastic and rubber, which is expected to hamper the growth of the market.
Fonterra Co-operative Group, First Choice Ingredients, The Kraft Heinz Co., Lactosan A/S, Land O’Lakes, Inc., Kerry Group, Kanegrade Ltd., Aarkay Food Products Ltd., and All American Foods, Inc. are the major companies operating in the global cheese powder market.
The global cheese powder market is segmented by type, application, and geography. Cheddar cheese powder is expected to witness promising growth due to the strong demand for its flavor. Cheddar cheese is extensively used in a variety of processed food products, as it is largely demanded by consumers. The shift in consumption patterns has to lead the major companies to develop products that meet consumer demand. For instance, Lactosan, in 2016, launched a range of cheese powders including cheddar cheese powder without an emulsifying salt to meet the growing demand for clean labels.
RTC and RTE category is expected to witness robust growth among the other application areas. Cheese powder has a higher shelf life, and it can be preserved for a longer time than fresh cheese. It has an extensive application in packaged RTC meals as it has a uniform quality, can be added in controlled dosage and requires no refrigeration.
North America is expected to witness promising growth due to the high demand for convenience foods. Consumers are shifting their preferences towards RTE and RTC meals due to the hectic lifestyle. The rising popularity of clean-label products in the region is driving manufacturers to develop innovative products. For instance, in July 2017, Land O’ Lakes Ingredients launched clean-label organic cheese powders to respond to the consumer demand for natural dairy ingredients free from food colouring and dyes.
Europe is expected to witness strong growth due to the increasing demand for quick meals. The utilization of processed cheese products in cafes and restaurants is fuelling the growth of the market in the region. The consumers are demanding fresh and authentic flavors, natural ingredients, and prefer spending on high-quality soups, sauces, and dressings for better taste, texture, and appearance. The key companies are focused on developing products to meet high-quality product requirements. For instance, in May 2017, Lactosan launched 4-cheeses powder produced from mozzarella, cheddar, blue cheese and extra hard cheese. The combination of the four types of cheese results in harmonious and rich-tasting cheese powder.
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The demand for western products is increasing in Asia Pacific region. The increasing disposable incomes and booming foodservice sector in the region is expected to boost the growth of the market. The flavoring benefits of cheese powder are particularly advantageous in the region due to the high demand for western taste buds. Asia Pacific is expected to witness robust growth of the market because of the increasing number of quick serving restaurants such as Pizza Hut, Domino’s, McDonald’s and Burger King.
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