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Chelates are chemical substances which has mineral combined with an organic compound also recognized as a receptor byattaching to at least two mineral binding sites through a coordination which makes the entire molecule organic in nature. Chelated minerals are primarily organic sources of important trace elements such as magnesium, chromium, iron, calcium and zinc, in which the process is carried out using a chelating agent such as combinations of amino acids, polysaccharides and proteinates.
Consumer preference is to eat an increased amount of protein-rich-food due to rapid shift in the lifestyle of the customer and increase in their spending power. In addition, there has been a spike in demand for nutritious and healthy animal feed owing to higher in animal infections due to tainted food, helps to propel the demand for chelated minerals. However, In the global market there are several small national as well as big companies operating. This thus results in a price rivalry among market players that has confined the growth of the market.
Key Market Driver -
Increasing demand for high nutrient food leading to consumption of minerals have driven the market.
Key Market Restraint -
High price competition between the key players confines the industry growth
Based on product type, the market for chelated minerals is further segmented into calcium chelated minerals, copper chelated minerals, zinc chelated minerals, chromium chelated minerals, iron chelated minerals, other chelated minerals. Based on chelating agent, the market for chelated minerals is further segmented into, amino acid, polysaccharide complex, proteinate, others. Based on application, the market for chelated minerals is further segmented into animal feed, dietary supplement, pharmaceutical, functional food and beverages, others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global chelated minerals market is fairly fragmented, with a number of global & regional players operating. Some of the key players in the chelated minerals market includes Archer Daniels Midland (ADM), BASF SE, Koninklijke, DSM N.V., Nutreco N.V., Kemin Industries Inc., Invivo Group, China National Bluestar (Group) Co., Ltd., Altech Corporation and Cargill.
In terms of Geography, the chelated minerals market has been segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. In terms of both consumption and output the Asia-Pacific region dominates the Chelated Minerals market. Consumers urge to consume an additional amount of protein-rich-diet as a result of rapid shifts in consumer behaviouralong with a rise in their spending power drives the market. High production of feed and immense scope for the fishing industry, particularly in the Asia Pacific region, provides numerous opportunities for the chelated minerals market; as the market for micronutrients is growing. Attributed to the increasing knowledge about the benefits of synthetic trace minerals, the intake of chelated minerals is increasing which helps North America to gain a competitive share in the market. Europe has a prominent market share due to rising demand for nutritional and high-quality animal feed resulting in high demand for chelated minerals. It is expected that the Middle East and Africa will experience steady growth due to the growing recognition of consumption of minerals due to their demand. As a result of the limited number of manufacturers slowing down market growth, Latin America is seeing relatively slow growth.
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By Chelating Agent
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