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Child safety seats are essentially used to keep the child safe while traveling. Such seats provide necessary restraints to the child’s movement and prevent the child from falling off the seat. There is a wide variety of the child seats available in the market that vary based on the child’s age such as infant & toddler as well as seat types such as backless seats & backbone support seats. Child seats with vibration absorptive features are increasingly popular among the parent as they can protect their child from the excessive vibration during traveling activity.
Nowadays, companies largely focusing on introducing various innovative child car seat products to protect children from car accidents and other injuries. For Instance, in January 2020, Chicco, a highly rated car seat manufacturer launched ‘Chicco Fit4, 4 in 1 Convertible Car Seat’ that provides optimal child fit and can be used for any car seat type.
Increasing incidences of the accidents during traveling coupled with the rising income of the population are expected to drive the market growth. According to the report ‘Status of Road Safety in the African Region’, presented by the World Health Organisation, globally, nearly 1.35 million people die every year due to road accidents with the major dominance of the age group between 5-29 years. Additionally, the rising urbanization rate of the global population as well as the awareness regarding personal safety is likely to provide newer opportunities for the growth of the market.
Moreover, the introduction of favorable child travel safety regulations by the government in the various countries has motivated the manufacturers to developed innovative and newer kinds of child safety seats which thereby provided ease in the growth of the market. Besides this, rising consumer demand for the various kinds of automobiles across the globe has strongly supported the growth of the market.
However, the factors such as the large size of the travel seats as well as its bulkiness are expected to incur additional load to the vehicle which thereby restrains the market. Additionally, the higher cost of such products is likely to limit the growth of the market among the lower income group of the population.
Key Market Driver -
Rising incidences of the children’s travel accidents is expected to drive the market growth.
Key Market Restraint -
Large size and bulkiness of the travel seats are anticipated to restraint the market growth.
The key players associated with the global child safety seat market are, Alpha Group Co. Ltd., Britax Child Safety Inc., Chicco, Magna Aftermarket Inc., Dorel Industries Inc., DIONO LLC., Goodbaby International, Graco Inc., Peg Perego International, Nuna Intl BV, and many others.
The global child safety seat market is segmented based on category, distribution channel, and geography.
By category, the market is segmented into infant seats, booster seats, combination seats, and convertible car seats. The infant seat segment is projected to exhibit a significant share of the market as they are more effective in terms of size and vibration resistivity compared to that of other types. Additionally, infant seats with the more specific features embedded in it are widely available in the market which results in large segmented growth.
Based on the distribution channel, the global market is segmented into offline and online. The offline segment is anticipated to exhibit the largest share of the market as parents can touch & see a travel safety seat for their child in person from the physical stores. Additionally, consumers largely prefer to buy such products from the supermarkets as they can more effectively gain product knowledge from the store’s staff.
By geography, the global child safety seat market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The largest share of the European region is attributed to the positive governmental regulation regarding the mandatory usage of the child restraint system in the design of the child car seats. This results in the large consumption of such products in the region. For instance, in July 2018, European Transport Safety Council introduced new UN regulation ‘R129’ in regards to the usage of the new safety standards in the design of the child seats. Additionally, the wide presence of the higher income group of the population in the region coupled with their preference for comfortable & luxury products results in the large demand for child safety seats in the region.
The fastest growth of the Asia Pacific region for the global market is attributed to the increasing consumption of cars and other automobiles in countries such as China and India which is likely to scale up the demand for the child safety seats in the region. According to the data published by the International Energy Agency, in 2018, there are 2.3 million units of EV cars sold in China, accounted for nearly 45% of the global EV car sales compared to that of 39% in 2017. Additionally, the growing income of the population, as well as awareness regarding child travel safety, is likely to drive the further growth of the market in the region.
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