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Chilli powder is obtained from dried, pulverized red chilly fruits of one or more varieties of chilli pepper. It is used for adding flavour and pungency to culinary preparations. Chilli powder is used in many different cuisines that include American, Indian, Mexican and others. Along with imparting colon and taste to the different dishes, chilli powder contains vitamin C that acts as an antioxidant thereby aiding in strengthening the immune system. Further, the gradual rise in liking for spicy food among the consumers has increased the consumption of chilli powder. These factors thus have cumulatively aided in fuelling its market growth.
Apart from its use as an essential spice in food, Chilli powder has application in many pharmaceuticals and cosmetics & personal care industries. The reason for using this spice is due to its high capsaicin content, which is the main bioactive compound and has pain-relieving, anti-bacterial, anti-inflammatory properties. On the other hand, the oleoresin oil extracted from chillies is utilized for making lipsticks. Thus, the growing pharma and cosmetics industries would support the growth of chilli powder market.
The increasing inclination of consumers towards organic and natural ingredients is majorly driving the chilli powder market growth. This has also led to a rise in demand for organic chilli powder with the growing focus of manufacturers on introducing new variants in the market. For instance, In April 2020, Ivar Agro, a manufacturer of household items in collaboration with MistyInteractive Studios has launched a new brand of organic spices, Ivar brands of Masala that includes Real Original Chicken Biryani Masala and Sharp Chilli Powder. Thus, the growing launch of variants would fuel the growth of the market.
The availability of relatively cheap synthetic substitutes for chilli powder coupled with chilli powder formulation and storage challenges are the factors restraining the market growth.
Key Market Driver -
Rising demand for Natural and Organic Ingredients
Key Market Restraint -
Availability of Cheap Synthetic Food Ingredients
The key companies operating in the global chilli powder market are, Olam International Limited, Pro Nature Organic Foods (P) Ltd., McCormick & Company, Everest Food Products Pvt Ltd, Jain Farm Fresh Foods Ltd., Ivar Agro, Kiya Foods Pvt Ltd, V. K. Spices IND Private Limited, Synthite Industries Ltd., and Lenis Foods.
On the basis of source, the global chilli powder market has been segmented into organic and conventional. The conventional segment is anticipated to exhibit considerable growth in the upcoming years, as they are widely consumed. The conventional variant is also preferred due to its comparatively cheaper price and has better market penetration.
On the basis of application, the market is segmented into food & beverage, cosmetics & personal care and pharmaceuticals. The food and beverage application sector is projected to hold the largest share, owing to its diverse application in various processed food products and culinary dishes as a colorant, seasoning and taste enhancer.
Asia Pacific is expected to witness significant growth in the market due to the geographical concentration of chilli producing countries. India followed by China, Pakistan and Bangladesh nearly contribute 55% of the total world chilli production. Further, the raw material abundance and easy labour availability are some of the factors driving regional growth.
North America is anticipated to witness a substantial growth in the market owing to the rise in cross-culture food trend. Moreover, the growth in consumers liking towards spicy and Asian cuisines coupled with their growing experimentation with various spices and flavours in food are expected to drive the market growth in the region.
Europe is projected to exhibit considerable growth in the upcoming years due to the changing taste preferences of consumers. The growing consumers’ interest in authentic and new chilli flavours have driven its market. Further, Germany, Spain and the UK are the largest chilli powder consuming countries, which has supported its regional market growth.
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