"Assisting You in Establishing Data Driven Brands"
The global cloth diaper market size was valued at USD 2.86 billion in 2022. The market is projected to grow from USD 3.07 billion in 2023 to USD 5.33 billion in 2030, exhibiting a CAGR of 8.2% during the forecast period.
Parents prefer cost-effective cotton nappy products to limit their parenting expenses. Such products are mainly equipped with skin-sensitive materials and adjustable waterproofing properties. They are available in various design styles such as flat, pre-fold, fitted, pocket, and others. Nowadays, manufacturers offer innovative cotton nappies, which provide sustainable personal care solutions to consumers. For instance, in June 2021, Modibodi, an underwear and brief products maker, launched a range of innovative, biodegradable cloth diapers in Australia.
Increasing Demand for Personal Hygiene Products amid COVID-19 Pandemic to Favor Growth
Nowadays, consumers buy nappies, feminine pads & tampons, wipes, and other personal care products to avoid bacterial & viral infection incidences and maintain personal hygiene. The occurrence of COVID-19 pandemic has accelerated consumer demand for such products. In addition, the increasing trend of stockpiling personal hygiene products amid COVID-19-related lockdown restrictions is further favoring the key players’ sales of baby care products. Besides, the rising adoption of online shopping for daily essential goods drives the market growth rate during the pandemic. For instance, Essity AB, a hygiene products maker, reported 14% increase in e-commerce sales and reached USD 1.88 billion in 2021.
However, disruption in the global supply chain and the shutting down of nappy manufacturing facilities due to the COVID-19-related lockdown restrictions have negatively impacted the key companies’ revenues from such products. In addition, the closure of supermarkets and pharmacy shops due to such restrictions has lowered the product consumption rate during the pandemic.
Request a Free sample to learn more about this report.
Increasing Preference for Sustainably-made Nappies to Create Newer Growth Prospects
Increasing the parental population’s demand for nappies made of sustainable materials such as natural cotton, bamboo, hemp, microfiber, and others will likely create newer market growth prospects. In addition, the growing popularity of using biodegradable and compostable material-based adult cloth diaper among the aged population to avoid skin irritation while using disposable products is accelerating the cloth diaper market growth. Furthermore, rising adult consumers’ demand for higher absorption property-based cotton briefs and boxers to treat their incontinence problems better is favoring the product demand globally.
Rising Demand for Alternatives to Disposable Products to Favor Growth
The increasing parental population’s preference for using alternatives to disposable hygiene products to limit childcare expenses is accelerating market growth. As per the report ‘Assessment of Alternatives to Single-use Disposable Diapers,’ collectively presented by PacWastePlus, a Pacific waste management organization and European Union (EU), in April 2022, in the Pacific region, the average cost of modern cloth reusable nappies for a baby’s potty training period reached USD 375 compared to USD 1,752 in case of single-use disposable nappies.
In addition, increasing awareness regarding the necessity of using feminine hygiene products such as tampons, diapers, and pads among women is favoring the demand for such products globally. Furthermore, the rising prevalence of incontinence among the aged population and the growing demand for cotton cloth diaper drive the global market growth. According to the data presented by the European Union (EU), a European political and economic union, in 2021, more than one-fifth of the European population was aged 65 years and older.
Governmental Initiative in Supplying Nappies to Support Product Consumption Rate
Nowadays, governmental agencies and non-profit organizations focus on supplying the needed volume of cotton nappies to avoid diaper shortage issues. In September 2022, Idaho Diaper Bank, Idaho, a U.S.-based non-profit diaper product warehouse, supplied 65,000 toddler nappies in Idaho, U.S. These organizations’ efforts will support the product consumption rate globally. In addition, growing awareness regarding the availability of such products in middle income population groups is driving the global market growth.
Declining Birth Rate to Limit Product Demand
The declining birth rate limits the nappies demand in many countries globally. As per the data presented by the National Bureau of Statistics of China (NBS), in 2021, there were 10.62 million infants born in China, compared to 10.74 million in 2020. In addition, easy consumers’ access to alternative hygiene products such as reusable underwear and pants, wipes, and pads is lowering the demand for diapers. Furthermore, regular unorganized industry players’ provision of nappy products with their competitive pricing is impacting the sales of companies such as Procter & Gamble Company, Babeegreens, and other key players, thereby restraining the market growth.
To know how our report can help streamline your business, Speak to Analyst
Significant Spending on Child Care Products Makes Babies Segment Dominate Market
Based on end-user, the market can be segmented into babies and adults. The babies segment holds a major market share due to the significant parental population’s spending on childcare products. As per the estimated data presented by the Centre for American Progress, advocacy & public policy-related marketing research organization, in June 2021, the average monthly spending on infant care in the U.S. reached USD 1,324.
Babies segment is further segmented into economic and premium. The economic segment is mainly driven by the increasing number of middle-income households preferring cost-effective flat and pre-fold nappies for their babies. Shifting consumer preference for skin-friendly and comfortable high-end pocket, fitted, and all-in-one nappies is favoring the premium segmental growth. As per a survey conducted over 2,453 Australian parents by the Australian Nappy Association (ANA) in May 2019, 38.6% and 26.9% of the respondents prefer all-in-two and pocket-style premium quality nappies, respectively.
The adults segment is mainly driven by the increasing number of working women and their spending on premium-quality cotton briefs. As per the statistics presented by the U.S. Bureau of Labor Statistics (BLS), the U.S. Department of Labor, women's labor force participation rate in the U.S. increased from 57.1% of the total women's population in 2018 to 57.4% in 2019. Besides, the increasing aged population’s preference for underwear and pant-style briefs (boxer briefs) is creating new opportunities for the adults segment.
Baby Shops’ Provision of Cost-effective Cotton Nappies Result in Offline Segment to Dominate Market
By distribution channel, the market is segmented into online and offline. Offline segment includes various distribution channels such as pharmacy stores, hypermarkets & supermarkets, and convenience stores. The offline segment holds a major market share due to the easy accessibility to cost-effective cotton nappies at baby care shops to consumers. In addition, regular provision of discounted baby care products by convenience stores and supermarkets will likely increase product demand and favor offline segmental revenues. In contrast, the rising adoption of online shopping for baby care products accelerates online segmental growth. Furthermore, increasing parental households’ demand for subscription-based online baby care product services accelerates online segmental revenues.
Asia Pacific Cloth Diaper Market Size, 2023 (USD Billion)
To get more information on the regional analysis of this market, Request a Free sample
The global market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. The Asia Pacific market size reached USD 1.20 billion in 2022. Asia Pacific holds the largest global market share due to significant Chinese and South East Asian parental population’s demand for baby diapers. In addition, growth in the aging population in Japan and China is accelerating the demand for incontinence and nursing care products in the region. According to the data presented by the World Bank Group, an international financial institution, as of 2021, there was nearly 29% of the Japanese population aged 65 years and above compared to 28% in 2019.
The North America cloth diaper market is mainly driven by increasing parental population’s demand for premium-based pocket and fitted baby nappies. Furthermore, the rising number of single-parent households and their spending on infant care products is favoring the product revenues in the region. As per the data presented by the U.S. Census Bureau, in 2020, there were 9.5 million single-person households in the U.S., and single-mother households made up more than 80% of such households in the country.
The increasing consumer demand for the skin-friendly, higher absorption property-based diapers in the U.K., Germany, and France mainly drives the European market. Nowadays, governmental and water supply management agencies focus on introducing reusable diaper-related awareness campaigns to reduce waste generation due to disposable nappies and wipes. Such an aspect will likely influence consumers to buy reusable cotton nappies, thereby supporting the product demand in Europe. In April 2021, Mama Bamboo, a bamboo-based nappy maker, reported that nearly 3 billion single-use nappies are being disposed of in landfill annually in the U.K.
The rising prevalence of incontinence among women and men in Brazil, Argentina, and other Latin American countries is mainly driving the demand for adult briefs in the region. According to the data presented by the Ministry of Health, Government of Brazil, in Brazil, the number of outpatient appointments for urinary incontinence issues increased from 3,457 in 2010 to 16,765 in 2019.
To know how our report can help streamline your business, Speak to Analyst
Rising number of middle-income population groups and growing awareness regarding a variety of hygiene products among them is mainly driving the Middle East & Africa market growth.
Production Capacity Building and Portfolio Expansion are Key Strategies Adopted by the Market Players to Fuel Market Growth
Key players focus on building cotton nappies' production capacity to maintain their position in the local and global marketplace. In addition, they focus on using sustainable materials such as bamboo, organic cotton, and other plant-based materials while producing nappies. For instance, in February 2022, SuperBottoms, an Indian baby care brand, partnered with Sahyadri Farms Sustainable Glassroots Initiatives, Ltd., India’s largest farmers’ producers firm, to further produce eco-friendly material-based langots, underwear, and infant nappies in India.
An Infographic Representation of Cloth Diapers Market
To get information on various segments, share your queries with us
CAGR of 8.2% from 2023 to 2030
Value (USD Billion)
By Distribution Channel
North America (By End-user, Distribution Channel, and Country)
Europe (By End-user, Distribution Channel, and Country)
Asia Pacific (By End-user, Distribution Channel, and Country)
South America (By End-user, Distribution Channel, and Country)
Middle East and Africa (By End-user, Distribution Channel, and Country)
Fortune Business Insights says that the global market size was USD 3.07 billion in 2023 and is anticipated to reach USD 5.33 billion by 2030.
In 2022, the global market value stood at USD 2.86 billion.
At a CAGR of 8.2%, the global market is expected to grow during 2023-2030.
The babies segment is expected to be the leading end-user in this market during the forecast period (2023-2030).
Growing demand for an alternative to disposable products is augmenting cotton nappies’ demand and accelerating the market growth.
The Procter & Gamble Company, Babeegreens, and Thirsties Baby are key companies globally.
The Asia Pacific region dominated the global market in 2022.
The increasing preference for sustainably made nappies will drive the adoption of cloth diaper and nappies.
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- UGlobal hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry