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The global cocktail shakers market is witnessing significant growth, primarily driven by the rising trend of home mixology and increasing demand for premium bar tools. Cocktail shaker, being one of the essential barware, is used in mixing drinks by shaking and serves functional and aesthetic purposes in home and professional mixology.
Used in bars, restaurants, hotels, and hospitality schools, these shakers train aspiring mixologists and are used in professional mixology.
Home Mixology Drives Market Growth
The momentum for the cocktail shakers market grows as home mixology enjoys wider acclaim, furthermore, while much of this has resulted from visual trends on Instagram. The NPD Group reported that annually, 520,000 U.S. households purchase cocktail shaker sets across North America. In tandem, the hospitality industry is growing, and thus, high-quality barware is in demand. Furthermore, product innovations have attracted the attention of consumers and professionals alike, with the stainless steel shaker gaining popularity.
Sustainability, Disruption Hinder Market Growth
The cocktail shakers market finds fierce competition, with many brands trying to offer identical products, bringing pressure on prices and pulling down the margins. Supply chain disruptions at a global level also lead to issues in production and delivery, including situations such as shortages of raw materials or delayed shipments. Alongside this, manufacturers also face the challenge of going green, often resulting in increased costs and operational modifications.
Customization And E-Commerce Drive Market Growth
These emerging areas are gradually opening up new growth avenues, interest in Western-style cocktails is growing, and more spending power is heightening demand. E-commerce further enables brands to reach wider audiences thanks to its convenience and diversity in online offerings. Another trend is customization, such as engraved or uniquely styled shakers, which provide opportunities to target consumers with specific preferences.
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By Distribution Channel |
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The report covers the following key insights:
By product, the market is divided into cobbler shaker, boston shaker, and french/parisian shaker.
Cobbler shaker segment will dominate the market as it is easy to use and it has a built-in strainer, hence most suitable to be used by bartenders at home as well as novices. It has a three-segmented design, which is popular among users who prefer convenience and functionality.
It can be predicted that the Boston shaker segment will experience substantial growth, at least among professional bartenders and mixologists. Otherwise, due to the two parts it consists of, it is easier to prepare drinks with it and is subsequently a common item in commercial bars.
By material, the market is divided into stainless steel, glass, plastic, and others.
The stainless steel is the dominant segment in the cocktail shakers industry and is expected to continue being dominant due to the quality of this product, durability, and satisfactory looks. The fact that it has been widely accepted in the professional and personal environments empowers it.
The glass segment will also be significantly growing since consumers have been demanding stylish glass and transparent kinds of glass in order to view the mixing process. Eco-friendly customers who do not want metal glass are also buyers of glass shakers.
Moderate, but substantial growth will be experienced in the plastic portion, especially in entry-level markets and casual areas of use. The plastic is light, inexpensive, and appealing owing to its suitability for temporary or travel applications.
By capacity, the market is divided into small (less than 500 ml), medium (500- 1000 ml), and large (above 1000 ml).
The medium (500–1000 ml) segment is expected to dominate the market, offering an ideal volume to be scaled up for the preparation of multiple drinks while being unwieldy or unusable. It considers good synergy with individual users besides commercial establishments.
Small (less than 500 ml) holds considerable growth potential, with demand mostly coming from casual home users and the inhabitants of small abodes pursuing these compact options and single-serve ones. Its huge portability factor is its convenience.
Large (above 1000 ml) will grow significantly with a slight preference among bars and catering businesses who are preparing multiple servings. This size endorses the large-volume environment and high-volume shared experiences.
By application, the market is divided into individual and commercial.
The single portion is also expected to dominate the market with the increase in home mixology and the individual customised bartending practices. Consumers are beginning to spend on products that are elegant and at the same time very useful in doing their chores at home.
The commercial market is also experiencing significant growth, which has been facilitated by the rise in the hospitality market. High-performance shakers are still needed on a day-to-day basis by bars, restaurants, and hotels.
By distribution channel, the market is divided into hypermarket/supermarket, specialty stores, online channels, and others.
The segment of online channels should dominate the market due to the ease of home delivery of products and the availability of a variety of products. Through target marketing, the e-commerce sites enable brands to reach wider populations.
The specialty stores category of stores has been estimated to experience a considerable rise as shoppers are now demanding specialist help and compilations of collections of barware. These outlets are selling high-quality products, as well as experience, boosting trust and satisfaction among the customers.
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Based on geography, the market has been studied across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.
A cocktail culture comes with the region, and this interplay leads to the North American markets for cocktail shakers standing atop the chain due to high consumer spending and a fully developed hospitality sector that keeps demanding quality barware. The other factors favoring the region's dominance in retail are the advanced retail infrastructure and the home-mixology culture.
Europe grows the market with its rich spirits tradition and the growing fascination with at-home bartending in markets such as the UK, Germany, and France. This region is expected to remain steady in growth as end consumers increasingly purchase premium bar tools for personal use.
The Asia-Pacific is considered a high-growth region with urbanization, Western lifestyle adoption, and rapid middle-class expansion. These factors would boost demand, thereby making it one of the regions contributing heavily to the expansion in the near term.
The report includes the profiles of the following key players:
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