Connected Gym Equipment Market Size, Share, and Industry Analysis By Product (Treadmills, Stationery Cycles, Rowing Machines, Elliptical, Dumbbells & Kettlebells, and Others), By Connectivity Type (Bluetooth, WiFi, RFID/NFC, and Others), By End-User (Residential, Public Gyms, and Others), By Distribution Channel (Specialty Stores, Department Stores, Online Channels, and Others), and Regional Forecast till 2032

The global connected gym equipment market is expanding owing to increased product adoption with the youngsters’ demand to perform workout sessions with connected technology-based fitness products to achieve personalized fitness goals. Connected fitness equipment features real-time feedback, accountability modes, workout selection modes, and progress dashboard visibility that enhances the workout performance of the users.

An emerging trend of indoor leisure and increased awareness about the necessity of doing body workouts to maintain personal health during the COVID-19 pandemic uplifted the connected fitness products demand worldwide. In addition, increased consumer demand for online training sessions requiring the usage of dashboard-based connected fitness products during the pandemic accelerated product revenues globally.

Connected Gym Equipment Market Driver

Advancements in Development of Connected Fitness Products to Drive Market Growth

Advancements in the development of AI-based connected gym equipment and rising demand for gym equipment featuring interactive touchscreens and virtual reality or augmented reality-enabled fitness experiences drive global connected gym equipment market growth. In addition, increasing gym facilities’ demand for IoT-based gym equipment to offer a holistic and luxury workout experience to their gym-enrolled customers accelerates product revenues worldwide.   

Connected Gym Equipment Market Restraint

Products’ Technical Challenges and Data Security Concerns to Restrain Product Demand

Consumers face issues with software glitches and the incidences of the lack of interoperability of the different connected fitness products. Increasing incidences of such technical challenges and rising data privacy and security concerns may limit the product demand among home gym owners. In addition, higher costs of the connected fitness equipment are limiting its demand among small-scale gym facilities located globally.  

Connected Gym Equipment Market Opportunity

Increased Adoption of Subscription-based Fitness Platforms to Provide Market Growth Opportunities

The emerging trend of performing personalized workout training sessions and the rising number of gyms & fitness centers offering services integrating equipment with fitness applications & virtual training programs create newer market growth opportunities.

In addition, the rising adoption of subscription-based fitness platforms providing personalized training sessions to home game owners will increase connected fitness product sales worldwide. Besides, increasing consumers’ accessibility to the products featuring the monitoring of the movements of portable equipment tracks, biometrics, and muscle activity favoring the product sales across many countries globally.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Gym Equipment Market
• Supply Chain & Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Developments – Product Launches, Mergers & Acquisitions, Joint Venturing, Collaborations, and Partnerships & Expansion

Analysis by Product

By product, the market is divided into treadmills, stationery bicycles, rowing machines, ellipticals, dumbbells & kettlebells, and others.

The treadmills segment is expected to exhibit a major global connected gym equipment market share due to the higher gym facilities’ demand for connected treadmills to allow users to track the metrics of their cardio workouts, including speed, distance, calories burned, heart rate, and others. Continual manufacturers’ provision of premium-based connected technology-based treadmills and increasing gym facilities spending on premium fitness products drive treadmill segmental growth. For instance, in October 2024, Centr, a fitness equipment brand, launched a brand-new treadmill line of products featuring marathon and HYROX training sessions for fitness users.

Analysis by Connectivity Type

By connectivity type, the market is segmented into Bluetooth, WiFi, RFID/NFC, and others.

The broader compatibility, efficient data transfer capabilities, and diverse availability of wearable devices supporting Bluetooth technology encourage manufacturers to produce gym equipment featuring Bluetooth connectivity.  The bluetooth segment is expected to exhibit a major market share due to the significant manufacturers’ provision of Bluetooth technology-based gym equipment worldwide. In addition, increasing consumers’ accessibility to smart wearables exhibiting Bluetooth connectivity features skyrockets the demand for Bluetooth connectivity-based fitness products, driving the segmental growth.

Analysis by End-User

Based on end-user, the market is segmented into residential, public gyms, and others.

Fitness enthusiasts prefer doing workouts at gym facilities as these facilities exhibit expertise in suggesting personalized workout programs as per individual physical and mental conditions. The public gym segment is expected to hold a major market share due to the higher number of fitness enthusiasts enrolling in personalized workout programs at the gym facilities. In addition, growing infrastructural facilities related to the gym centers and health clubs support the public gyms segmental revenues.

Analysis by Distribution Channel

Based on distribution channel, the market is segmented into specialty stores, department stores, online channels, and others.

The specialty stores segment is expected to hold a major market share due to the availability of a diverse range of connected fitness products at these stores. Continual specialty fitness equipment shops’ provision of product-related guidance and maintenance-related information to the gym centers better support the generation of of newer equipment sales orders, driving the specialty stores segmental revenues.  

Regional Analysis

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Based on region, the global connected gym equipment market has been studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

A higher number of fitness enthusiasts enrolling for fitness app subscriptions and a significant number of smart fitness equipment users in the U.S. and Canada resulted in the North American region leading the global market in 2024. In addition, the growing prevalence of obesity and increasing awareness of the benefits of connected fitness equipment in controlling body weight skyrocket the North American market growth. According to the 2022 Canadian Community Health Survey, conducted by the Department of Statistics, Government of Canada, as of 2022, one in three Canadians (30%) aged 18 years old is suffering from obesity, compared to one in five (21%) in 2003.

Key Players Covered

• Peloton Interactive, Inc. (U.S)
• Johnson Health Tech. Co., Ltd. (U.S.)
• Kimirica Hunter International (Italy)
• Life Fitness (U.S.)
• BowFlex, Inc. (U.S.)
• TRUE Fitness Technology, Inc. (U.S.)
• Precor Incorporated (U.S.)
• Core Health and Fitness LLC (U.S.)
• Fitness World AS (Denmark)
• EGYM (Germany)

Key Industry Developments

• In October 2023, Interactive Strength Inc., a specialty fitness equipment manufacturer for at-home and commercial end-users, acquired target, a connected hardware brand, to accelerate its FORME brand’s portfolio of smart gym equipment.
• In February 2022, GlobalBees, an Indian e-commerce company, acquired Reach, a connected fitness equipment and accessories brand, to increase its portfolio of sports goods in the fitness products category.