Converting Paper Market Size, Share, and Industry Analysis, By Product Type (Coated and Uncoated), By End-use Industry (Printing Paper, Packaging, Hygiene Paper, Writing & Newsprint Paper, and Others), and Regional Forecast till 2032

The global converting paper market is experiencing significant expansion due to the increasing preference of consumers for demand for sustainable packaging. As consumers and businesses place a higher value on environmental responsibility, there is a noteworthy shift toward adopting eco-friendly packaging options. Such paper which is both recyclable and biodegradable, meets these sustainability objectives and is increasingly ideal over plastics and other non-recyclable materials.

Furthermore, the rising preference for green and sustainable packaging solutions has driven more investment in the converting paper industry, fuelling innovation and increasing the demand for paper products, boosting the global market growth.

Converting Paper Market Driver

Rising e-Commerce Industry is Boosting the Product Demand

The rapid development of the e-commerce sector is driving significant market growth. With the rising popularity of online shopping, there is an increased need for efficient and eco-friendly packaging solutions. E-commerce companies depend on paper-based packaging options, including corrugated boxes and paper mailers, to ensure the safe delivery of goods to customers. Such heightened demand for packaging materials leads to a greater need for high-quality converted paper.

• As per burstcommerce, Asia leads the global e-commerce market with revenues surpassing USD 1.7 trillion in 2023 and China alone is expected to exceed USD 2 trillion in online sales by 2027.

Moreover, as e-commerce businesses adopt sustainable packaging practices to align with consumer preferences for environmentally friendly options, the demand for recyclable and biodegradable paper products continues to rise. Such a combination of growing e-commerce and a shift toward sustainable solutions is propelling the expansion of the converting paper market.

Converting Paper Market Restraint

Strict Regulations to Control Deforestation are Restricting the Market Growth

Strict government regulations can impede the growth of the converting paper market as environmental policies designed to curb deforestation and manage waste typically necessitate that paper manufacturers implement more sustainable practices, which can drive up production costs. Adhering to these regulations, manufacturers may require significant investments in new technologies or processes to mitigate environmental impacts, such as lowering water and energy usage or enhancing recycling efforts, thereby imposing additional financial strains on manufacturers, limiting the growth of the market.

Converting Paper Market Opportunity

Soaring Demand for Hygienic Products to Generate Lucrative Growth Prospects

The increasing need for hygienic products is fueling the converting paper market growth as consumers and manufacturers place a higher priority on cleanliness. Furthermore, there is a mounting demand for paper-based items such as tissues, paper towels, and napkins, which are essential for maintaining hygiene and controlling the spread of germs. Such heightened demand for hygiene products drives up the requirement for converting paper, which is used to produce these essential goods.

Furthermore, producers in the converting paper industry are responding by scaling up production and investing in innovations to meet the demand for high-quality paper, providing new opportunities to the market.

• As per Economic Times, the penetration of toilet cleaners in Indian households rose from 19% in 2014 to 53% in 2024, indicating a substantial increase in hygiene awareness.

Segmentation

Key Insights

The report covers the following key insights:

• Recent Advancements in the Converting Paper Market
• Key Industry Trends
• Regulatory Landscape for the Converting Paper Market
• Key Industry Developments (Mergers, Acquisitions, and Partnerships)
• Impact of COVID-19 on the Market

Analysis by Product Type

Based on product type, the market is divided into coated and uncoated.

The uncoated segment is the dominating segment of the global converting paper market. Uncoated paper is increasingly popular due to its natural, textured look, which offers a more organic and tactile quality required by consumers and businesses for applications such as stationery and packaging. Such paper is also considered more environmentally friendly, as it generally involves less chemical processing and is easier to recycle.

Moreover, growing emphasis on sustainability and aesthetic appeal, manufacturers and individuals are prioritizing eco-conscious choices, contributing to the rising demand for uncoated paper. Such a trend reflects a broader movement toward sustainable practices, leading to the growth of this segment.

• As per Paper Market, the global uncoated paper market was valued at approximately USD 19.8 billion in 2022 and is projected to reach around USD 45.8 billion by 2033, growing at a compound annual growth rate (CAGR) of 7.8% from 2023 to 2033.

Analysis by End-use Industry

On the basis of end-use industry, the market is subdivided into printing paper, packaging, hygiene paper, writing & newsprint paper, and others.

The packaging segment holds the largest share of the global converting paper market. The rising demand for packaging is propelling the growth of the market with the expansion of e-commerce and consumer goods industries and an increasing requirement for efficient and eco-friendly packaging options. Furthermore, the growing food and beverage industry globally due to rising population and changing lifestyle is bolstering the segment growth

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Asia Pacific is the dominating region of the global converting paper market. As countries such as China, India, and Southeast Asian nations experience significant economic growth, there is a corresponding rise in consumer spending and demand for packaged goods, driving the regional growth.

North America is anticipated to grow significantly during the forecast period. The region's well-established retail and food industries continue to seek innovative packaging solutions that provide better product preservation and appeal, augmenting the regional growth.

Key Players Covered

The global converting paper market is fragmented, with the presence of a large number of group and standalone providers.

The report includes the profiles of the following key players:

• Stora Enso (Finland)
• International Paper (U.S.)
• Smurfit WestRock (Ireland)
• DS Smith (U.K.)
• Billerud (Sweden)
• Orora Packaging (U.S.)
• Georgia-Pacific (U.S.)
• American Eagle Paper Mills (U.S.)
• KRPA Paper Company (Czech Republic)
• Cascades Inc (Canada)

Key Industry Developments

• In June 2024, Saica and Mondelez collaborated to launch a paper-based product for the food market. The new packaging solution is designed to be recyclable in the paper waste stream, and it is suitable for heat heat-sealable packing process. The end-use application for the product is biscuits, confectionery, and chocolate market.
• In August 2023, Amcor launched high-barrier performance paper packaging in the North American market and curbside-recyclable AmFiber™ Performance Paper packaging, part of the company’s AmFiber portfolio. Paper-based packaging alternatives employ innovative technologies to deliver the right barrier, shelf-life, and machine performance to meet brand and product needs.