Cordial Drink Market Size, Share & Industry Analysis, By Type (Fruit Cordials (Mango, Orange, Strawberry, Others), Vegetable Cordials, Herbs and Spices Cordials), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Online Retail) and Regional Forecast, 2023-2030

The cordial drink, is also known as squash which is sweetened non-alcoholic concentrated fruit syrup. The cordial market is driven by the increasing demand for convenient and flavourful non-alcoholic beverages. The majority of its formulations include fruit juice, vegetable extracts, herbs & spices, sugar or sugar substitutes, and water. The demand for innovative fruit-based beverages that are alcohol-free and non-carbonated is increasing. The rise in awareness and concerns about the health risks of alcoholic drinks has made consumers shift to soft drinks, including cordials. Cordials are also used in the foodservice sector as they provide flavor, sweetness along with an aesthetic appeal to the product.

The increase in the consumption of cordials is due to its consumer exposure due to its easy availability at the cafes, restaurants, hotels. The demand for clean-label products is driving the manufacturers to introduce sugar-free and preservative-free cordials in the market. Cordial contains natural fruit ingredients and an increase in demand for fruits cordials without artificial colors in boosting its demand. The ready to formulate, non-alcoholic sweetened beverage, and on-the-go convenience are some of the traits that are positively affecting the growth of the market.

Key Market Driver -

Rising Demand for Non-Alcoholic Beverages

Key Market Restraint -

Intensive Competition from Other Soft Drink Alternatives

The rising trend of non-alcoholic, non-carbonated, easy to formulate beverage is the key driver for the growth of the global cordial drink market. The increasing consumption rates of cordials that cater not only to the children but also to the consumers of all age groups are shifting to fruit and vegetable-based cordials.

The added sugar is impeding the growth of the cordials market. Another major restraint for the cordial market is the availability of numerous soft drinks substitutes such as ready to drink juices. The growing incidence rates of lifestyle disorders such as obesity, diabetes, and its potential link to the high consumption of sugar is discouraging consumers from purchasing highly sweetened cordials. Cordial drinks are manufactured in plastic bottles widely, which is one of the concerns for sustainability, which can be one of the causes of the cordial market going down.

Key Players Covered:

The leading players operating in the cordial drink market are, HUL, Britvic Plc, Bickford’s Australia Pvt. Ltd., Cottee’s Pvt. Ltd., The Coca Cola Company, Rasna Private Limited, Sunquick, Hamdard Laboratory, Nichols Plc, and Mapro Foods Pvt Ltd.

The global cordial drink market segmented by type, distribution channel, and geography. The major cordial variant is the fruit-based drinks. Supermarkets/hypermarkets are one of the leading distribution channels that offer consumers the ease of buying these cordials in bulk and at a discounted price. The departmental stores lead to easy availability and accessibility. The online retail sources give attractive offers as well as door-step delivery eases its reach. The growth of the HoReCa sector globally also boosts the increase in cordial sales.

Regional Analysis:

The Asia Pacific is expected to witness robust growth owing to the rising demand for novel non-alcoholic beverages. The demand for minimally processed fruit concentrates, that retain their optimum nutritional value is increasing in the region. Packaging related innovations such as recyclable packaging, aseptic packaging is increasingly utilized for cordials; for instance, Britvic’s have in 2019 has adopted recycled PET for their products, including cordials.

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Europe is expected to witness prominent growth in the market. The demand for non-alcoholic beverages, which is sugar-free, is increasing in the European market. The busy lifestyles and, consequently, the need for on-the-go beverages are expected to fuel the demand for cordials in the region.

Segmentation

Key Industry Developments

• In October, 2019 Kratena and Monin launched Paragon cordials in London with three expressions flavoured with different strains of pepper.


• In March, 2019 Som launched a non-alcoholic cane vinegar cordial which can be used for preparation of cocktails as well as mock-tails with high quality and sophisticated flavour.