Cordless Hair Dryer Market Size, Share & Industry Analysis, By Product Type (Standard, and Professional), Power Source (Battery and Rechargeable), Application (Residential and Commercial), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Stores, and Others), and Regional Forecast, 2025-2032

The global cordless hair dryer market size was valued at USD 2.52 billion in 2024. The market is projected to grow from USD 2.65 billion in 2025 to USD 3.97 billion by 2032, exhibiting a CAGR of 5.93% during the forecast period. 

In the past few years, there has been an increase in the demand for appliance products that offer flexibility, ease of use, and efficiency in personal grooming, which fuels the demand for wireless hair dryer products. Additionally, increasing trends toward low-maintenance hairstyles and the influence of social media have also fueled customers’ interest in terms of cordless hair dryer products. In addition, the preference of the urban residents toward the western lifestyle has amplified the demand for innovative styling tools, including wireless hair dryers. Moreover, leading companies, such as Dyson, VOLVO Beauty, and Lylux, are continuously introducing new advanced products to gain a cutting-edge share in the market, boosting the global market growth.

For instance, according to a survey conducted by the Indian Government, it has been researched that more than ~40% of the Indian population will be residing in metropolitan areas by 2030.

Market Dynamics

Market Drivers

Technological Advancements in Hair Styling Equipment to Propel Market Growth

Modern cordless hair dryers utilize advanced lithium-ion batteries, which offer longer runtimes and faster charging. This makes wireless hair dryers more practical for day-to-day use and travel. Moreover, the integration of artificial intelligence (AI) and various sensors allows hair dryers to automatically adjust to heat and airflow based on hair types and length. This enhances user experiences, along with preventing overheating and damage. These factors are expected to boost the global cordless hair dryer market share.

Market Restraints

Increasing Concerns Regarding Battery Life and Charging Frequency to Restrict Market Growth

Customers are deterred from purchasing cordless hair dryers, especially those that emphasize convenience and performance, by the short battery life and frequent charging requirements. In order to keep their products functional, consumers must remember to charge them on a regular basis. Compared to the conventional hair dryer devices, wireless hair dryers are therefore less dependable for regular usage. These elements have an effect on the wireless hair dryer’s growth.

Market Opportunities

Emerging Online Retailing Channels at Company Level to Propel Market Growth

Online retailing platforms allow businesses to sell their appliance products to customers all around the world , overcoming geographic restrictions. This, as a result, widens the customer base and allows brands to tap into new markets globally. Furthermore, companies can also showcase their products with high-quality images, detailed descriptions, and customer reviews. This makes it easier for consumers to compare features, prices, and benefits before purchasing wireless hair dryer products. These factors are expected to drive the cordless hair dryer market growth in the coming years. For instance, according to the U.S. Department of Commerce, e-commerce retail sales in the U.S. increased by 6.1% in the first quarter of 2025 compared to the same period of 2024.

Cordless Hair Dryer Market Trends

Growing Demand for Portable Hair Styling Tools to Augment Market Growth

These days, consumers prefer devices that offer several functions, such as drying, curling, straightening, and others. Wireless hair dryers increasingly integrate these features, making them more attractive and practical for users with busy schedules. Moreover, brands are focusing on ergonomic, lightweight, and compact designs to enhance portability, making wireless hair dryers a popular choice for consumers who prioritize both style and practicality, propelling global cordless hair dryer market trends.

Segmentation Analysis

By Product Type

Advanced Features of Professional Hair Dryers to Boost Segment Growth

Based on product type, the market is bifurcated into professional and standard. 

The professional segment is holding the major share of the market. Professional hair dryers are strong, dependable, and able to function consistently all day. Due to their convenience, cordless hair dryers with cutting-edge features such as battery life, fast charging, and design that is comfortable are becoming more and more popular, which is driving market expansion. 

The standard segment is estimated to be the fastest-growing segment of the market in the coming years. Standard cordless dryers are designed for everyday use by a broad consumer base to style their hair, making them accessible to a wide consumer base. Additionally, these dryers are priced lower than premium or professional variants, thus propelling segment growth.

By Power Source

Increasing Demand for Flexible Hair Styling Tools to Propel Segment Growth

On the basis of power source, the market is divided into battery and rechargeable.

The rechargeable segment is leading the market during the projected period. Rechargeable hair dryers offer users the flexibility to dry or style hair anywhere without the need for current flow. This convenience is highly valued by both home users and professionals, particularly in salons, where quick steps are important, thus propelling segment growth.

The battery segment is anticipated to grow at the fastest-growing CAGR in the coming years. Battery-based models, particularly those with removable or standard batteries, offer users the ability to swap out batteries for extended use. This feature is attractive for travel and outdoor events, boosting the growth of the segment.

By Application

Spread Adoption of Hair Dryers in Household to Foster Segment Growth

Under the application, the market is classified into residential and commercial.

The residential segment grips the foremost share of the market. A large number of individual consumers who frequently use hair dryers for personal grooming are served by the residential sector. The extensive usage of hair dryers in homes, where ease of use and convenience are highly prized, helps this market flourish. 

It is also anticipated that the commercial segment will increase its market share at the highest rate. Wireless hair dryers are becoming more and more popular in hair salons, spas, and beauty parlors due to its portability and ease. This change is fueled by the need for effective, portable tools that improve customer satisfaction and workflow, driving market expansion. 

By Distribution Channel 

Availability of Widespread Variety in Specialty Stores to Propel Segment Growth

In terms of distribution channels, the market is segregated into specialty stores, supermarkets & hypermarkets, online stores, and others.

The specialty stores segment held a dominant share of the market. Specialty stores offer a wide selection of brands and models under one store, making it easier for consumers to compare features and make informed choices. This variety is particularly attractive for shoppers who are seeking the latest and premium cordless models for hair dryers.

The online segment is projected to grow the fastest-growing share in the near term. The increasing adoption by improved internet access and mobile e-commerce has made it easier for consumers to buy personal care appliances through online channels. Platforms, such as, Flipkart, Amazon, and others, play a pivotal role in shaping consumer behavior, augmenting segment growth.

Cordless Hair Dryer Market Regional Outlook

Based on geography, the cordless hair dryer market segment is divided into Europe, North America, Asia Pacific, South America, and the Middle East and Africa.

Europe

In 2024, Europe dominated the market. European consumers, particularly in countries such as Germany, France, and the U.K., have relatively high standards of living and disposable income. This allows for greater spending power on premium and technologically advanced grooming tools, including wireless hair dryer products. Moreover, the region has a robust beauty industry, with a significant focus on personal grooming, which also fosters the region’s market growth. For instance, according to Eurostat, the housing saving rate in European countries reached 14.1% in 2023.

North America

North American consumers are home to many leading global brands in the hair care sector, which invest heavily in innovation, marketing, and distribution. This strong brand presence and retail infrastructure support the rapid adoption of new hair styling tools, including wireless hair dryer products, thus boosting its market growth. For instance, according to the U.S. Department of Commerce, retail sales in the U.S. increased by 3.2% during the first half of 2025.

In the U.S., there has been a growing consumer preference for energy-efficient, eco-friendly, and sustainable appliance products. American manufacturers are responding with cordless models of hair dryers that use recycled materials and offer energy-saving features, further attracting consumers within the country.

Asia Pacific

The growing urban population and increasing disposable income in countries such as China, Japan, and India are driving the demand for premium and innovative personal care appliances, including wireless hair dryers. Additionally, the growth of online retail channels and the expansion of modern retail platforms have made cordless hair dryers more accessible to a large audience, propelling market growth. For instance, according to the India Brand Equity Foundation, online channels in India reached a gross margin value of USD 60 billion, which showed an increase of 22% in 2023.

South America and Middle East, and Africa

The expansion of supermarkets and hypermarkets makes hair dryers more accessible to a broader consumer in both regions. Modern retail channels offer a wide range of hair appliances, including cordless hair dryers, with a competitive pricing strategy and one-step convenience. In addition, as tourism grows, both leisure and business travelers require reliable and convenient hair styling tools, including cordless hair dryers, which also boosts the market growth in both regions. 

Competitive Landscape

Key Market Players

Increasing Product Innovation by Key Players to Support Market Growth

In the past few years, product innovations such as intelligent temperature sensors and even heat distribution prevent hair damage and improve hair styling results, contributing to the market’s growth. Furthermore, manufacturers are constantly focusing on lightweight and compact designs, making products easier to handle and carry and energy efficient, which attracts consumers, prioritizing portability and convenience. Also, these features of wireless hair dryers help to reduce hair fizziness and improve hair health, catering consumer preferences seeking professional results at home and surging market growth.

List of Key Cordless Hair Dryer Companies Profiled in Report

• VOLVO Beauty (U.S.)
• Lylux (China)
• Seyoung Tech Co., Ltd. (South Korea)
• Dyson (U.K.)
• TheShakti Group (India)

Key Industry Developments

• October 2024 – Dyson launched its wireless technology hair dryer range, ‘the Airwrap i.d.,’ which is equipped with Bluetooth technology.
• January 2021 – Lylux, a hair appliance manufacturing company, launched a cordless and bladeless salon-grade hair dryer range, which are suitable for everyday usage.
• January 2020 – AER, a technology company, launched professional-grade, smart cordless hair dryers, which are mainly equipped with lithium silicon batteries. 

REPORT COVERAGE

The cordless hair dryer market report provides a comprehensive analysis, focusing on key elements such as major companies, regional and market segmentation, competitive dynamics, product type, categories, end-user, and distribution channels. Additionally, it offers insights into market dynamics and highlights significant developments within the industry. Beyond these aspects, it also examines various factors that have contributed to market growth in recent years.

To gain extensive insights into the market, Download for Customization

Report Scope & Segmentation