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The global cream market size was USD 17.21 billion in 2020. The market is projected to grow from USD 17.56 billion in 2021 to USD 23.11 billion in 2028 at a CAGR of 4.01% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with cream witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower growth of 0.32% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over
Improvement is co-related with the development process for dairy cream as companies seek to increase their market share and extend their ranges. Product innovation, in particular, has a critical role to play, as some consumers indicate they are satisfied with the taste of plant-based alternatives. Moreover, taste is king for plant-based product manufacturers when convincing consumers to switch to non-dairy cream.
Supply Chain Disturbances amid COVID-19 to Lead to Revenue Decline
The pandemic and COVID-19 impact has let the growing market decline by half of its growth pace. The pandemic has changed the purchasing pattern of consumers. Several countries are in lockdown, and the global economy is under crisis due to the pandemic. Due to the lockdown, there have been certain alterations in the buying pattern of consumers. Various government bodies impose various rules and regulations regarding the purchase of essential products. As the situation seems to worsen with all the developed countries, the government keeps changing its rules for the same. This has totally affected consumer buying behavior.
As the consumers are requested to home quarantine in most countries that have given them a platform to cook fresh, the demand for the product for preparing fresh home-cooked is increasing. But, the demand for the product from the processed food industry and catering sector has declined during the COVID-19 period.
The product has a very low shelf-life, which makes it difficult to keep stocks of the same. This made it difficult for the manufacturers to cope up with the situation. In 2020, the cream market growth witnessed growth due to implementation of several strategies. However, the companies lost traditional impulse purchases as more people are ordering online and avoiding time spent in stores.
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Marketing a Green Brand Image to Experience High Growth Trajectory
The capability to market a sustainable, eco-friendly, green brand image can attract consumers, and it is an enticement for manufacturers and farmers alike to adopt more sustainable practices. Companies that operate in countries where the feeding system is predominantly pasture-based have particular scope to capitalize on their green brand image when marketing their products. Moreover, several prominent companies operating in this field are focusing on launching organic products to attract more consumers.
Rising Applications of Product Across Multiple Industries to Drive Growth
Traditionally, the product is widely utilized in the bakery and coffee industry, but, in recent years, the rising application of the product in numerous industries such as alcohol and personal care is anticipated to drive product sales. For instance, in September 2020, Somrus announced the launch of Somrus Coffee Cream Liqueur. This new product is made from coffee and chicory mixed with real dairy cream from Wisconsin and quintuple distilled Caribbean rum.
Rising Focus of Plant-based Creamers for Product Innovation to Catch up with Dairy
While dairy cream innovations proliferated, the future growth of dairy and non-dairy products will depend on addressing processing concerns and matching dairy’s versatility. The percentage of product launches carrying vegan claims has increased over the past few years; however, it still represents very little share in the global market.
A substantial proportion of customers, report interest in minimizing their animal foods intake, including dairy. Henceforth, there is an opportunity for more innovation in the product space to appeal to customers who are looking for more variation in their meals without animal ingredients. Plant-based product manufacturers invest in high-tech machinery to continue the market growth trajectory and spend an ample amount of money on R&D for processing and mimicking dairy better. To cater to cafes, multiple oat milk brands have launched new products designed to mimic the properties of dairy.
Innovation in the plant-based industry has included not only liquid cream substitutes but also powders, whipped toppings, and even sour cream, which can be replaced with dairy-based ingredients in recipes. For instance, the Netherlands-based company AH announced the launch of a plant-based topping alternative for whipped cream. The product is made with coconut oil for gluten and milk-free product.
Rising Incidence of Lactose Intolerance to Negatively Impact Market Growth
Lactose intolerance is a common disease, and it is most often seen in adolescents and young adults. According to the National Center of Biotechnology Information, on average, 65% of the world’s population is lactose intolerant. The rising prevalence of this disease is anticipated to negatively impact market growth in the forthcoming years. Moreover, companies have to invest an ample amount of money to produce non-dairy product, which can restrain mid-level or niche companies.
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Non-dairy Segment to Grow Rapidly
In terms of source, the global market is categorized into dairy and non-dairy.
The non-dairy segment is anticipated to showcase lucrative growth in the coming years. It is becoming increasingly popular due to better cost-in-use calculations, reduced fat content, and better foam stability, making it easy to use and attractive to caterers and backers. Nevertheless, producing successful imitation product, especially whipping one, requires not only the right fats but the right combination of emulsifiers and stabilizers.
Ultra-Pasteurized Segment to Showcase Considerable Growth
In terms of nature, the market is categorized into pasteurized and ultra-pasteurized.
The product is generally produced by means of ultra-pasteurized as this process and aseptic packaging ensures a longer shelf life, preserves flavor and functionality and provides greater flexibility to use when needed. Moreover, with the right choice of stabilizers and emulsifiers, it can be stored at room temperature for a longer period. Though the prominent companies operating in the market are taking advantage of the UHT process, this method is not suitable for all non-dairy products as this process can change the taste and flavor of the particular product.
Fresh Cream Segment to Hold Major Share Backed by its Increasing Uses
By type, the market is classified into fresh, table, heavy, whipping, and others.
The fresh segment held a dominant share of the market in 2020 as it is the most commonly found product in offline and online retail stores. It contains less fat content compared to whipped cream and can be easily used for thickening coffee and savory dishes such as gravies and soups. However, as it has 25% fat content, it cannot be whipped and shaped for decorative purposes. Therefore, the demand for whipped cream is increasing more from the bakery industry for desserts production and cake decorations.
Commercial Application Segment to Hold Major Cream Market Share
Based on application, the market is classified into commercial and household.
The commercial application of the product is predicted to remain high during the foreseeable years. The rising incorporation of the product in several processed food products is anticipated to support the steady growth of the segment. For instance, in April 2021, Dairy Day, an Indian brand, has introduced a new range of ice cream cakes in the market with four new flavors.
Moreover, the easy availability of an extensive range of the product in numerous convenience stores is expected to boost the household use of the product. The household segment is growing at a CAGR of 3.82% over the industry forecast period. The increasing trend of home cooking instead of dining out and easy availability of several dairy products that save time from-scratch cooking are forcing consumers to opt for innovative and healthier versions of creams.
Europe Cream Market Size, 2020 (USD Billion)
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The market value in Europe stood at 5.39 billion in 2020, and the region is anticipated to continue dominating the global industry in the forthcoming years. Several dairy products constitute an essential part of the diet in many European countries, especially the U.K., Germany, France, and Italy. The increasing consumer interests in-home cooking and backing have led them to purchase several dairy products, including cream. Europe is observing a strong demand for bakery products and coffee for the past several years, ensuring strong sales during the industry forecast period. Europe is a significant marketplace worldwide, and the consumption pattern of vegan and dairy variants varies according to the domestic needs and cultures in different countries. For instance, Germany has more focus on organic, natural, and vegan product while the U.K. is the largest market for fresh and whipped variety.
North America is anticipated to be the second-most dominant region in terms of market share. Dairy and vegan variants remains dynamic in North America. Retail value sales of vegan product continue to boom as more American consumers are willing to pay extra for better quality food. Food origin, safety, nutritional content, and health consciousness are increasingly important issues for American consumers, increasing demand for good quality cream and its products. The preference for organic and plant-based foods has driven demand for vegan and organic product. In North America, Land O Lakes, Dean Foods, Dairy Farmers of America Inc., and Agropur are some of the crucial key players operating in the market and constantly focusing on expanding their product portfolio or product offerings.
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Nonetheless, Asia Pacific and South America are anticipated to witness significant growth during the industry forecast period. Several factors, including the improvement of consumers’ living standards and rising disposable incomes have increased the population's purchasing power. With higher living standards, consumption of processed foods, such as cakes, pastries, and coffee, has grown strongly, as consumers are more willing to buy these products. This is especially true among young consumers. Furthermore, emerging and urbanizing economies of the Middle East and Africa are expected to become global hotspots in the market during the upcoming years.
Companies to Focus on Novel Product Launch to Hold Strong Foothold in Market
The global market remains moderately consolidated, owing to the prominence of a few leading players across the globe. The tier-one players consist of companies such as Arla Foods, Amul, Land O Lanks, Lactalis, and others, accounting for the leading position. However, technological advancement resulting in superior product characteristics is the key for the growth trajectory of vegan products. The strong focus of companies such as Arla Foods and Amul on strong product offerings and successful penetration across major revenue-generating regions will help these companies to secure their leading position in the market.
An Infographic Representation of Cream Market
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The global cream industry report includes quantitative and qualitative insights into the global market. It also offers a detailed analysis of the market size and growth rates for all possible market segments. Numerous key insights presented in the report are an overview of the parent market, competitive landscape, and recent industry developments such as base expansion, regulatory scenario in critical countries, and key market trends.
Value (USD Billion)
Fortune Business Insights says that the global market size was USD 17.21 billion in 2020 and is expected to reach USD 23.11 billion by 2028.
Rising at a CAGR of 4.01%, the market will exhibit promising growth over the forecast period (2021-2028).
Fresh cream is anticipated to be the leading segment during the forecast period.
Increasing application areas of the product is the key factor driving the market growth.
Arla Foods, Lactalis, Land O Lacks, and Gujarat Co-operative Milk Marketing Federation Ltd. (Amul) are a few of the leading players in the market.
Europe dominated the market in terms of revenue share in 2020.
The commercial segment holds the major share in the global market.
Marketing a green brand image is the global market trend.
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