Culinary Herbs Market Size, Share, and Industry Analysis By Type (Oregano, Rosemary, Sage, Savory, Mint, Thyme, and Others), By Application (Food Service Industry and Household), By Distribution Channel (Online and Offline), and Regional Forecast till 2032

The global culinary herbs market is witnessing significant growth due to the increasing demand for natural flavoring agents in the food industry. The rising popularity of ethnic flavors coupled with the growing traction of cross-cultural cooking practices are the factors promoting market growth over the upcoming years.

According to the McCormick FONA National Clean Survey, in 2023, around 83% of consumers claimed clean and natural ingredients as an essential component of food products. Around 43% of the consumers recognized food and beverages with natural flavor as their preferred choice.

The COVID-19 pandemic had a significant impact on various industries, including the food industry. The forced closure of non-essential businesses restricted the market growth. Limited production facilities and disruptions in the supply chain led to significant losses. However, the post-pandemic period has shown remarkable market growth owing to the growing demand for culinary herbs from various end-use industries.

Culinary Herbs Market Driver

Increasing Demand for Herbs in Various Culinary Applications to Boost the Market

The culinary herbs are used in a wide range of food applications for adding a deeper and spicier flavor, thereby enhancing the taste of the food item. These herbs act as potential ingredients that can be used for adding natural flavors to various foodstuffs. The culinary herbs are rich in antioxidants, vitamins, and minerals. Health-conscious individuals are increasingly seeking natural flavors instead of synthetic ingredients to ensure food safety. Therefore, growing traction for healthy and natural food ingredients is expected to drive the demand for culinary herbs during the forecast period.

Culinary Herbs Market Restraint

Product Vulnerability toward Adulteration May Hamper the Market

Culinary herbs are highly vulnerable to adulteration. The products are often added with a lower-value ingredient to bulk up the volume and maximize profit margins. The chemical substances added to the products to extend their shelf life are attributed to the rising concerns regarding product contamination. Therefore, the rising incidences of product swapping with adulterants and increasing awareness among consumers regarding the quality degradation of the products in the market are some of the factors to restrict the market growth during the forecast period.

Culinary Herbs Market Opportunity

Burgeoning Demand from the Food Industry to Offer New Growth Opportunities

The culinary herbs are considered to be the essential ingredient in many cuisines. The increasing expansion of the food and beverage industry is expected to create lucrative growth opportunities for market players. Rising demand for convenience food products such as ready-to-eat dry products, frozen food items, breakfast meals, shelf-stable food, cake mixes, and various snack foods is expected to expand the consumption of culinary herbs. Furthermore, the rising popularity of ethnic food products across Asian, Mexican, and Italian cuisines is expected to offer promising growth opportunities during the forecast period.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Parent Market
• Supply Chain Analysis
• Regulatory Analysis
• Industry SWOT Analysis
• Key Industry Developments
• Qualitative Analysis Related to COVID-19

Analysis by Type

Based on type, the market is divided into oregano, rosemary, sage, savory, mint, thyme, and others.

The oregano segment is expected to hold the largest market share owing to the increasing demand for flavor enhancement in a variety of food options. The segment is widely used for its culinary applications in vegetable salads, roasted beef, lamb, chicken, pork, fish, soups, and food stuffing. Furthermore, the segment growth is attributed to its versatility, unique flavor, and aroma, which is expected to increase consumption in an array of cuisines and various food applications.

The rosemary segment is anticipated to grow significantly during the forecast period owing to the growing consumption of various food applications such as cooked vegetables, salad dressings, squash, bread, and others. It is paired with other Italian herbs to add a distinct flavor to a variety of dishes. It is often paired with potato, garlic, and lemon in many cuisines.

Analysis by Application

On the basis of application, the market is subdivided into food service industry and household.

The food service industry segment is expected to hold the largest share of the market. The segment growth is attributed to the surging demand for aromatic and flavorful culinary herbs for various cuisines. Furthermore, the rising number of fast food chains worldwide and increasing consumer spending on ready-to-eat food are the major factors driving the segment growth.

The household segment is anticipated to grow significantly during the forecast period owing to the growing adoption of household cooking practices, especially since the COVID-19 pandemic. Consumers are actively looking for flavor-efficient food products to spice up their meals. Incorporating culinary herbs into traditional dishes increases their palatability and enhances their flavor and texture. These factors mentioned above are responsible for the growth of the segment over the forthcoming years.

Analysis by Distribution Channel

Based on distribution channel, the market is fragmented into online and offline.

The offline segment is expected to hold the largest share of the market. The segment growth is attributed to the increasing consumption of culinary herbs at physical grocery stores and specialty spice shops. (remaining)

The online segment is anticipated to grow significantly during the forecast period owing to a rise in accessibility of the products through various digital platforms and channels. The segment offers consumers the convenience of exploring and purchasing products from a wide range of brands and origins through online shopping platforms. The convenient and accessible shopping experience offered by the segment helps customers compare various options, access product information, and make purchases consumer friendly.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America is expected to hold the largest share of the global dried herbs market during the forecast period. The regional market growth is attributed to the growing demand for flavoring ingredients from various cuisines. Furthermore, the increasing consumer emphasis on healthier eating habits and overall well-being is anticipated to expand the market in the region.

Asia Pacific is anticipated to grow at a significant CAGR during the forecast period owing to the rising expansion of the industrial sector across developing countries such as India and China. The region is concentrated, with the population integrating culinary herbs extensively into everyday life, which is anticipated to propel the market expansion in the long run.

Key Players Covered

The dynamic nature of the global culinary herbs market is attributed to the presence of a large number of leading manufacturers operating worldwide. These companies are diversifying their product portfolio through new product launches to expand their consumer base. Some of the players are also involved in strategic partnerships, mergers and acquisitions, and joint ventures to expand their market footprints.

The report provides the profiles of the following key players:

• McCormick & Company, Inc. (U.S.)
• Olam International (Singapore)
• Fuchs North America (U.S.)
• S&B Foods Inc. (Japan)
• Everest Spices (India)
• The Kraft Heinz Company. (U.S.)
• B&G Foods (U.S.)
• Griffith Foods International Inc. (Australia)
• Bart Ingredients Company Ltd. (U.K.)
• Mehran Spice & Food Industries (India)
• Döhler GmbH (Germany)

Key Industry Developments

• In August 2023, OFI (Olam Food Ingredients), the operating group of Olam International Limited., the leading food and agri-business, announced the opening of a new herb processing facility in Egypt. The company aimed to provide its service to a global customer base for savory and culinary solutions.
• In July 2022, The Bart Ingredients Company Ltd., the leading manufacturer of culinary herbs, announced its partnership with Amazon.com, Inc., the multinational e-commerce company. Through this collaboration, the company aimed to deliver its products conveniently and expand its consumer base.