Custom Packaging Market Size, Share & Industry Analysis, By Material (Paper & Paperboard, Plastic, Metal, Glass), By Packaging Type (Boxes, Bottles, Containers & Jars, Bags & Pouches, Corks, Cartons, Mailers, Others), By End User (Food & Beverages, Electrical & Electronics, Healthcare, Personal Care & Cosmetics, Consumer Goods, Fashion Accessories & Apparel, Others), and Regional Forecasts, 2024-2032

The global custom packaging market size was valued at USD 43.88 billion in 2023. The market is projected to grow from USD 45.92 billion in 2024 to USD 71.10 billion by 2032, exhibiting a CAGR of 5.62% during the forecast period. North America dominated the custom packaging market with a market share of 39.86% in 2023. Moreover, the custom packaging market in the U.S. is projected to grow significantly, reaching an estimated value of USD 23.12 billion by 2032, driven by significant growth owing to the advancements in digital printing technology. 

Custom packaging refers to products or items made according to customers' requirements. A custom-packaged product fits the package as per demand, minimizing the need for additional packaging material. This packaging solution also improves customer experience, enhancing a company’s brand image and value in the marketplace. This type of packaging fulfills the customer's needs for safety and plays an effective role in branding. This market is witnessing speedy growth owing to several benefits, such as better product protection, eco-friendly alternative compared to traditional packaging, and an excellent solution for subscription products. The rising trend of sustainability will offer lucrative opportunities for the custom packaging market growth during the forecast period.

The market was negatively affected by the COVID-19 pandemic. Lockdowns imposed by the governments declined the demand for personalized packaging. However, an increasing demand for creative and innovative packaging solutions is being observed after the outbreak period, which will further create lucrative growth opportunities for the market.

Global Custom Packaging Market Overview

Market Size & Forecast:

• 2023 Market Size: USD 43.88 billion
• 2024 Market Size: USD 45.92 billion
• 2032 Forecast Market Size: USD 71.10 billion
• CAGR: 5.62% from 2024–2032

Market Share:

• North America dominated the custom packaging market with a 39.86% share in 2023, driven by increasing demand for personalized packaging in industries such as food, cosmetics, and e-commerce.
• By material, paper & paperboard held the largest market share in 2023, due to their widespread use in boxes, mailers, and cartons, offering sustainability and product appeal.
• By packaging type, boxes led the market in 2023 owing to their protective nature and ability to support high-quality printing and customization.
• By end-user, the food & beverage segment dominated the market in 2023, propelled by rising demand for processed food and beverage products with strong branding needs.

Key Country Highlights:

• United States: The market is experiencing strong growth, supported by advancements in digital printing and a growing preference for premium and sustainable packaging.
• China: Rapid industrialization and consumer preference for personalized, eco-conscious packaging solutions are driving demand.
• Germany: Home to major cosmetic and consumer goods companies, Germany is boosting demand for luxury and sustainable packaging.
• India: Rising disposable incomes and expansion of the e-commerce and food delivery sectors are accelerating custom packaging adoption.
• Brazil: Growth in the food & beverage sector and increasing urbanization are driving custom packaging consumption across the country.

Custom Packaging Market Trends

Utilization of Connected Packaging and Growing Sustainability Trends to Boost Market Growth

Connected packaging is emerging as a major trend that has positively impacted the global market forecast. Key manufacturers in this market use connected packaging solutions from a digital marketing viewpoint to contact their clients. This type of packaging is gaining traction in customized products owing to its anti-theft and anti-counterfeiting features. RFID and NFC tags are widely used on customized packaging products, which might further contribute to the expansion of the market. The personalized packaging market appears positive as brands are increasingly focusing on using eco-friendly packaging options to meet their sustainability goals. Furthermore, rising concerns regarding environmental hazards have increased the focus on sustainable and eco-friendly packaging solutions that offer protection to the product and an aesthetic look. The growing sustainability trend has propelled the demand for recyclable paper-based products, such as boxes and mailers. This factor is projected to offer lucrative opportunities and drive the custom packaging market share during the forecast period.

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Custom Packaging Market Growth Factors

Surge in Demand for Attractive Packaging Solutions to Increase Brand Image Will Drive Market Growth

Customized packaging is an excellent solution for shipping fragile products or products with unique shapes, inks, or designs. This type of packaging is essential in marketing a product and improving the sales of a particular brand. It attracts maximum customers toward the brand and proliferates the demand across the world. Such factors will drive global market expansion. The market is experiencing massive growth owing to the increasing demand for attractive packaging among consumers, which can improve a brand's value and image. The growing consumer loyalty and strong emotional connection with brands are also contributing to the expansion of the market. The rise in demand for luxury packaging in the cosmetics and apparel sectors is boosting the adoption of custom packaging solutions. Manufacturers are focusing on delivering appealing and eye-catching packaging for brands to attract customers. Manufacturers offer various customization alternatives, which helps them in retaining their customers, thus boosting market development.

Rising Disposable Incomes and Increasing Demand for Luxury Packaging to Boost Market Growth

The rising disposable incomes and changing lifestyle trends have led to increasing demand for personalized packaging products across the globe. Moreover, the rising need to maintain product safety during transportation has also boosted the demand for personalized packaging solutions. People are more inclined to buy a product due to its aesthetically pleasing and high-quality packaging. Hence, an increase in demand for luxury packaging to make products more appealing is fueling the market growth. Major customized packaging manufacturers have increased their focus on growing their global footprint through several mergers and acquisitions that will increase the quality of their products, further enhancing the market growth. The need for luxury packaging has risen rapidly due to the growing consumer disposable income, which will drive the demand for this type of packaging. Demand for luxury packaging in several industries, such as food & beverages, personal care & cosmetics, fashion accessories, and many others is anticipated to drive the market in the upcoming years.

RESTRAINING FACTORS

High Upfront Cost and Additional Requirements to Hinder Market Growth

The time-consuming process of designing customized products is the key factor that may hamper the growth of the global market. Personalized packaging incurs high costs due to increased machine usage and personalized designing process. The high cost associated with designing, manufacturing, and shipping custom-packaged products is also anticipated to limit the expansion of this market. The additional packaging required to safely handle the product and protect its shape, ink, or customized design also increases costs, thus restricting market growth. Raw materials that are biodegradable cost more than their non-biodegradable counterparts, and therefore, add to the production expenses. Moreover, the additional requirements for special shipping are also projected to restrain the market progress.

Custom Packaging Market Segmentation Analysis

By Material Analysis

Paper & Paperboard to Dominate Market Owing to Attractive Features Offered by Material

Based on material, the market is segmented into paper & paperboard, plastic, metal, and glass. Paper & paperboard materials hold the largest share of the global market. Paper & paperboard materials can produce high-quality gift boxes, mailers, envelopes, and cartons, and are widely used in several industries. Paper is also an efficient and cost-saving solution for safely moving, carrying, or keeping products. It also makes the product look more attractive than any other packaging material. Such factors will boost the adoption of paper and paperboard materials.

By Packaging Type Analysis

Attractive Packaging & Protection Offered by Customized Boxes to Boost Their Adoption

Based on packaging type, the market is segmented into boxes, bottles, containers, jars, bags, pouches, corks, cartons, mailers, and others. Boxes are the dominating segment in the market. The significant factors driving the segment's growth are the attractive packaging and high protection offered by the boxes. Customized boxes also catch the consumer's attention and make the product stand out from other products. They are crucial in creating the product's image by providing an appealing design and structure. Printing attractive images and customized designs is easily possible on the boxes, fostering the segment's growth.

By End User Analysis

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Food & Beverage Industry to Dominate Market with Widespread Usage of Packaging Products in the Food Sector

Based on end-user, the market is segmented into food & beverages, electrical & electronics, healthcare, personal care & cosmetics, consumer goods, fashion accessories & apparel, and others. The food & beverage segment is dominating the market. Changing lifestyle trends and increasing demand for processed foods are contributing to the segment’s growth. The use of customized packaging on beverage products containing wine, alcohol, water, soda, and many other liquids is increasing rapidly. The increasing inclination toward such beverages will aid the segment's growth. Custom packaging improves brand awareness and sales of food and beverages, thus leading to the segment's rapid growth.

REGIONAL INSIGHTS

The market is analyzed across North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

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Europe is the fastest-growing region in this market. The surge in demand for attractive packaging solutions from the cosmetic industry will boost regional market growth. The rapid shift in consumer lifestyle and rising disposable income has increased the demand for carbonated drinks, alcoholic beverages, and many others, thereby fostering the market’s growth in Europe. The increasing number of small and medium-sized companies that deal in customized packaging solutions might enhance the market growth in the Asia Pacific. Latin America will experience steady growth owing to the region's rising food & beverage industry. The Middle East & African market is projected to grow moderately due to the rising demand for custom packaging solutions in the personal care and cosmetics industries.

List of Key Companies in Custom Packaging Market

Key Market Participants to Witness Significant Growth Opportunities

The market is highly fragmented and competitive. With respect to market share, a few major players are dominating the market by offering innovative packaging solutions in the packaging industry. These key players are constantly focusing on expanding their customer base across various regions by innovating their existing product ranges to increase their market revenue.

Major players in this industry include Smurfit Kappa Group, Glenroy Inc., ProAmpac, Packlane, Huhtamaki, DS Smith Plc, and others. Numerous other players are focused on delivering advanced packaging solutions.

List pf Key Companies Profiled:

• Smurfit Kappa Group (Ireland)
• Glenroy Inc. (U.S.)
• ProAmpac (U.S.)
• Owens Illinois (U.S.)
• Packlane (U.S.)
• Huhtamaki (Finland)
• PakFactory (Canada)
• DS Smith (U.K.)
• Westrock Company (U.S.)
• International Custom Packaging (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• January 2023 - BRANDMYDISPO, a packaging company, announced the launch of its custom Mylar bags design services at no additional cost. The company further stated that the custom Mylar bags have been designed by keeping durability and longevity in mind.
• November 2022 - Unico Packing declared the launch of a one-stop packaging solution for custom cardboard rigid gift boxes. The solution from UNICO mainly consists of custom drawer boxes, cosmetic boxes, magnetic close gift boxes, branded jewelry boxes, boxes with separated lids, collapsible rigid boxes, custom spiral notebooks, and various other printing services.
• November 2021 – Smartpress launched custom product boxes for small business customers and designers. This launch streamlined the print and packaging process and boosted branding for small business owners and resellers.
• April 2021 - United GMG introduced custom packaging services that help improve the customer experience, production speed, and quality assurance. The company expanded its portfolio to include custom packaging, boxes, and prototypes.
• March 2020 - Packlane Inc. announced the launch of Econoflex printing, its brand-new custom packaging innovation. With the Econoflex Shipping Box being the first one in the new product line, the company set a new standard for the custom packaging trifecta of high-quality printing and rapid turnaround times at an affordable cost.

REPORT COVERAGE

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The report provides detailed market analysis and focuses on key aspects, such as leading companies, competition landscape, marketing strategy, product/service types, porters five forces analysis, and leading applications of the product. Besides, the report offers insights into the latest market trends and highlights key industry developments. In addition to the above factors, the report encompasses several factors that have contributed to the market's growth in recent years.

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