"Market Intelligence that Adds Flavour to Your Success"

Customized Premixes Market Size, Share & Industry Analysis, By Nutrient (Vitamins, Minerals, Amino Acids/ Proteins, Other Specialty Ingredients (phytochemicals), Mixtures), By Form (Powder, Liquid), By Application (Nutraceuticals, Bakery & Confectionery, Cereals, Dairy Products, Infant Foods, Beverages, Pharmaceuticals, Personal Care, Animal Feed) and Regional Forecast, 2024-2032

Region : Global | Report ID: FBI103169 | Status : Ongoing

 

KEY MARKET INSIGHTS

The global customized premixes market is witnessing promising growth owing to the emerging trend of personalized nutrition among consumers. Micronutrients such as vitamins & minerals are required in minute quantities to maintain the overall health of an individual. The deficiency of micronutrients can create serious threats to human health. The growing interest in nutrient fortified foods has resulted in the increased demand for customized premixes of nutrients such as amino acids, phytochemicals, and botanical extracts among food & nutraceuticals manufacturers.


The trends such as veganism and vegetarianism among consumers give rise to the risk of certain nutrient deficiencies such as vitamin B12 which is largely present in meat and fish products. These kind of deficiencies can be tackled with food fortification and consumption of dietary supplements. In August 2016, the German Nutrition Society recommended that vegan diet followers should incorporate vitamin B12 supplements in their routine. The manufacturers are capitalizing on the ongoing health trend by introducing products such as bread, butter, pasta, and chocolates fortified with micronutrients. The health claims such as improvement in bone health or the immune system stated on these products has a positive marketing impact.

In the past few years, the demand for nutrient-enriched foods has increased due to the trend of healthy eating, which primarily drives the growth of the market. Consumers are incorporating nutraceuticals in the daily routine to reduce the risk of lifestyle-related health conditions such as obesity and heart diseases. Hectic lifestyles and increasing stress have contributed to the increasing prevalence of such disorders. The emerging trend of personalized nutrition further fuels the demand for customized premixes for dietary supplements. Various trends such as functional foods & healthy hydration contribute to the growth of the customized premixes market.

Key Market Driver -

Rising Demand for Nutrient-enriched Foods to Improve Health & Wellbeing

Key Market Restraint -

Bitter Taste and Off-flavours of Micronutrients & Botanical Extracts


Micronutrients and functional ingredients such as phytochemicals & botanical extracts, when added to any food product or supplement, generally impart off or bitter taste to the products. Taste is the most important factor in purchasing decisions, even when consumers look for healthy foods. The challenges faced in masking the off-tastes, flavors, and bitterness impedes the growth of the market. Although manufacturers invest in various approaches to tackle these challenges, the process of taste-masking is costly which hampers the growth of the market.

Key Players Covered:


SternVitamin GmbH & Co., The Archer-Daniels-Midland Company, Koninklijke DSM NV, Kemin Industries, Inc., Micronutrients USA, LLC., Glanbia Plc, Corbion N.V., Vitablend Netherlands B.V., Watson, Inc., and Chemische Fabrik Budenheim KG are the key players operating in the global customized premixes market.

Vitamin supplements segment is expected to witness strong growth owing to the rising demand for multivitamin supplements & vitamin-enriched functional foods among consumers. The modern-day hectic lifestyle & busy work schedules lead consumers to consume more junk food which often results in the deficiency of crucial nutrients in the body. Consumers nowadays are inclined towards choosing nutrient-enhanced foods to maintain overall wellbeing. Manufacturers are capitalizing on this trend by incorporating vitamin premixes in innovative products such as multivitamin toffees, vitamin-enriched dairy products and beverages, and vitamin-fortified bakery products. Mineral premixes along with vitamin premixes are exhibiting strong sales performance due to the increasing prevalence of deficiencies of minerals such as iron and zinc. The rising awareness of the significance of mineral consumption to strengthen the immunity drives the growth of the market.

The powder form of premixes is anticipated to exhibit substantial growth on account of the longer shelf life, easy transportation, and simple storage procedures. Powders easily blend with most of the foods and are easier to mask for better texture.

Nutraceuticals, among other application areas, are expected to witness robust growth due to the rising demand for dietary supplements enriched with customized premixes. The trends such as healthy snacking and healthy hydration support the growing demand for functional food and beverages. The novel offerings by manufacturers such as vitamin & mineral fortified juices, cheese & butter, and micronutrient coated breakfast cereals are winning over a new target group of millennials, which fuels the growth of the market.  

Regional Analysis:


The robust growth of customized premixes in North America is attributed to the budding trend of functional food and beverages. The growth in the aging population has led to an increased demand for micronutrient supplements among consumers to maintain health & wellbeing. The U.S. Food & Drug Administration advises incorporating vitamin supplements in daily routine of people of age 50 and more. This kind of government intervention encourages manufacturers to develop novel supplements and capitalize on their growing demand which positively impacts the market growth. The growing interest in herbal supplements and functional food & beverages contributes to the increase in demand for botanical extracts and phytochemicals premixes in the region.

Asia Pacific is anticipated to exhibit robust growth on account of the increasing demand for customized dietary supplements that are made with customized micronutrient premixes. The demand for dietary supplements is extremely high in developing countries to improve overall health in children, pregnant women, and the elderly. The willingness to spend more on nutritional products to prevent conditions such as obesity, diabetes and cardiovascular diseases further drives the market growth. Rapidly evolving food and beverage sector with new product innovations in functional food and beverage space fuel the growth of the market in the region.

To gain extensive insights into the market, Request for Customization


Segmentation


























 ATTRIBUTE

  DETAILS

By Nutrient



  • Vitamins

  • Minerals

  • Amino Acids/ Proteins

  • Other Specialty Ingredients (phytochemicals)

  • Mixtures



By Form



  • Powder

  • Liquid



By Application



  • Nutraceuticals

  • Bakery & Confectionery

  • Cereals

  • Dairy Products

  • Infant Foods

  • Beverages

  • Pharmaceuticals

  • Personal Care

  • Animal Feed



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments



  • In August, 2019, the functional ingredients and premix supplier Prinova Group LLC announced to expand its operations in Asia Pacific with the opening of new facility in Australia. This expansion will allow the company to meet the growing demand for supplements in the region.

  • In February 2018, SternVitamin GmbH & Co. launched a micronutrient premix for beverages which enabled the company to capitalize on the trend of healthy hydration. The new premix aims towards healthy bones and heart.


  • Ongoing
  • 2023
  • 2019-2022

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Kpmg
Mckinsey
Pont Europe
Fuji film
Owens

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X