Cycling Tourism Market Size, Share, and Industry Analysis By Travel Type (Solo and Group), By Booking Mode (Online Booking and Offline Booking), and By Age Group (Between 18-30, Between 31-50, and Above 50), and Regional Forecast till 2032

The global cycling tourism market is expanding owing to the mounting awareness of health and fitness and the increasing adoption of cycling as a recreational activity. This trend aligns with a broader shift toward active lifestyles, attracting health-conscious travelers. Cycling tourism mainly includes travel that primarily involves cycling for leisure and exploration purposes. It encompasses a range of activities, including organized tours, self-guided adventures, and casual rides that focus on experiencing various destinations through cycling.

Moreover, the growing emphasis on eco-friendly travel practices is a major driver for cycling tourism. Cycling is recognized as a low-carbon mode of transport that attracts environmentally conscious tourists seeking sustainable travel options. Besides, the rise of e-bikes has opened up cycling to a broader audience, including those with physical constraints or those seeking less strenuous options. This innovation allows more people to participate in cycling tourism, further expanding the market.

• For instance, according to the Outdoor Industry Association of the U.S., in 2022, the number of outdoor recreation participants increased by 2.3%, reaching 168.1 million individuals, which accounts for 55% of the U.S. population aged six and older.

The COVID-19 pandemic resulted in widespread travel restrictions and lockdowns, causing many planned cycling trips to be canceled or postponed. This led to a significant drop in tourist numbers and revenue for businesses reliant on cycling tourism, including tour operators, bike rental services, and local accommodations. Moreover, safety apprehensions regarding group activities and public spaces made it difficult for organized cycling events to proceed, further declining participation rates in 2020.

• For instance, in January 2021, according to the latest data from the World Tourism Organization (UNWTO), 2020 was the worst year for global tourism, with international arrivals down by around 74%.       

Segmentation

Key Insights

The report covers the following key insights:

• Regulatory Analysis of the Cycling Tourism Market
• Market Developments, including Mergers & Acquisitions, Product Launch, and Partnerships & Expansion – Cycling Tourism Market
• Overview of the Parent/Related Market- Cycling Tourism Market
• Porter Five Forces- Cycling Tourism Market
• Supply Chian Analysis – Cycling Tourism Market

Analysis by Travel Type

Based on travel type, the market is divided into solo and group.

The group segment is expected to hold a leading market share. Traveling in groups provides a sense of safety and support, especially on challenging routes. Besides, cycling in groups allows participants to explore destinations in a fun and social environment, fostering camaraderie and creating shared memories among friends and family. This social aspect enhances the overall experience, making it more attractive compared to solo travel.

Analysis by Booking Mode

Based on booking mode, the market is subdivided into online and offline.

The online segment is anticipated to record a major market share. Online platforms provide a wide range of tour packages and services, catering to various preferences and budgets. This extensive selection enables travelers to customize their experiences, whether they are looking for guided tours, self-guided adventures, or specific routes that match their interests.

Analysis by Age Group

Based on age group, the market is fragmented into between 18-30, between 31-50, and above 50.

The 31-50 age segment is expected to lead the market. Many people aged 31 to 50 prioritize health and wellness, viewing cycling as an excellent way to maintain fitness while enjoying leisure time. Besides, this demographic is increasingly inclined toward activities that combine physical exercise with travel, making cycling tourism an attractive option.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Europe boasts a well-developed network of cycling infrastructure, including dedicated bike lanes, scenic routes, and well-marked trails that span both urban and rural areas. This accessibility makes it easy and safe for tourists to explore various destinations by bike, contributing to its attraction as a cycling tourism hotspot. Besides, many European countries promote sustainable tourism practices, encouraging travelers to choose eco-friendly options such as cycling.

• For instance, according to the ‘Tourism Satellite Accounts in Europe (2023 edition)’ by the EU Commission, the 23 Member States of the European Union account for a significant portion of tourism activity in Europe, with 93.5% of trips made by residents and 90.8% of overnight stays in tourist accommodations attributed to these countries.

Key Players Covered

The report includes the profiles of the following key players:

• World Expeditions (Australia)
• Explore (U.K.)
• Spice Roads (Bangkok)
• Intrepid Travel (Australia)
• Exodus Travels (U.S.)
• Trek Travel (U.S.)
• Butterfield & Robinson (Canada)
• Backroads (U.S.)
• DuVine Cycling + Adventure Co. (U.S.)
• Pure Adventures (U.S.)

Key Industry Developments

• In February 2024, EuroVelo, the Adventure Travel Trade Association (ATTA), and CycleSummit launched the first independent online survey targeting cycling tour operators. This initiative aims to gather insights into the cycling tourism industry, focusing on operational trends, geographical data, and the challenges faced by businesses in this sector.
• In February 2021, Manas National Park in Assam launched cycle safaris for tourists, enhancing the range of activities available in this UNESCO World Heritage Site. This initiative allows visitors to explore the park's stunning landscapes and rich biodiversity on bicycles, providing a unique way to experience the natural beauty of the area.