DHA-Gummies Market Size, Share, Industry Analysis by Type (Fish Oil DHA-gummies, and Algae Oil DHA-gummies), by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy/Wellness Store, and Online Retail Stores,), and Regional Forecast till 2032

The global DHA-gummies market has been growing due to increasing awareness of the importance of omega-3 fatty acids for cognitive health. DHA, commonly sourced from fish oil, is traditionally consumed as a supplement among children and adults. According to the National Library of Medicine, each year, approximately 15 million infants in the world are born preterm. Preterm birth (PTB) is the primary cause of infant mortality worldwide and infants who survive have a higher risk of child disability and high societal costs compared to infants born at term. Available treatments for the reduction of PTB are extremely rare, but a recent Cochrane Review concluded that omega-3 fatty acids have strong evidence to overcome PTB.

Traditionally, DHA supplements are available in liquid and pill form. Its packaging size and larger quantity may offer less convenience to the user. Therefore, companies are developing new products using advanced technology to offer more convenience to the user. Gummies offer a convenient and tasty alternative to traditional capsules, catering to a wide audience, particularly those who struggle with swallowing pills.

DHA-Gummies Market Driver

Growing Need for Cognitive Health Solutions is Driving the Demand for Plant-Based Gummies

The rising demand for cognitive health supplements, especially among children and aging populations, is a key market driver. The shift toward plant-based alternatives, as seen in vegan DHA-gummies, appeals to consumers looking for environmentally friendly and fish-free sources. Thus, companies are introducing new products using plant-sourced ingredients, including algae.

For instance, in August 2023, Wiley’s Finest, one of the key omega-3 supplements manufacturers, launched its new line of DHA-gummies. The newly launched product is manufactured from a combination of Ahiflower oil and a microalgae-derived DHA oil branded as Algorithm. The company launched this new product to meet the growing popularity of plant-based DHA gummy products among consumers. Thus, companies involved in developing vegan gummy supplements will drive the global market growth.

DHA-Gummies Market Restraint

High Price of the Product May Hamper the Market Growth

One of the primary restraints for the market is the higher cost associated with vegan and high-quality DHA sources compared to traditional supplements. Additionally, the taste and texture of some gummies may deter consumers, especially adults, who prefer less sugary or chewy alternatives. Regulatory challenges around health claims and formulation standards can also slow down market growth.

DHA-Gummies Market Opportunity

Partnership and Collaboration to Expand Production Capacity to Propel the Market in the Upcoming Years

A key opportunity in the DHA-gummies market lies in expanding the product offerings for specific age groups and dietary needs, such as gummies tailored for seniors or children with dietary restrictions. As plant-based diets gain popularity, companies focusing on vegan DHA options can tap into this growing demographic. Moreover, partnerships with key players to increase production capacity will additionally create a speed to the industry growth. For instance, in June 2024, Star Combo, one of the Sydney–based nutraceutical contract manufacturers, signed a partnership agreement with Therapeutic Goods Administration (TGA), an Australian company, to manufacture TGA’s gummies. According to its new agreement, TGA planned to produce its gelatin, DHA Omega-3, immunity and sleep support gummies. The company anticipates the facility to operate at a maximum capacity of three million pieces per day.

Segmentation

KEY INSIGHTS

The report covers the following key insights:

• Overview of the Parent/Related Market
• Drivers of the DHA-gummies Market
• Benefited By COVID-19 on the DHA-gummies Market
• Recent Investments in the DHA-gummies Industries
• Product Launched by the Key Market Players

Analysis by Product Type

By product type, the market is segmented into fish oil DHA-gummies and algae oil DHA-gummies.

The fish oil-based gummies segment holds the largest market share. Fish oil is a conventional source of DHA-gummies, and it is available abundantly in the market at a lesser price.

The algae oil DHA-gummies segment is set to exhibit the highest growth trajectory during the forecast period. The increasing popularity of sustainable plant-based alternatives to fish oil and growing vegan diet practices among consumers are likely to drive segment growth. Furthermore, companies are developing new products using microalgae to meet the growing demand for plant-based DHA-gummies in the market. Therefore, the segment is anticipated to grow at the fastest CAGR over the forecast period.

Analysis by Distribution Channel

Based on distribution channel, the market is categorized into supermarkets/hypermarkets, specialty stores, pharmacy/wellness stores, online retail stores, and others.

The pharmacy/wellness stores segment holds the dominating share of the market. This mode of distribution channel offers appropriate product knowledge, consumption guidance, and prescription to consumers, which will create more trust in the product. Furthermore, key players focus on collaborating with pharmacies and wellness stores to promote their products.

The online retail stores segment is anticipated to expand at the highest growth rate during the forecast period. The stores offer multiple product options in various packaging sizes and price ranges. Furthermore, online retail channels offer home delivery and convenient payment options, including cash on delivery. It will further offer a better shopping experience to users.

Analysis by Region

Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America is the leading region in the DHA-gummies market, driven by strong consumer awareness and the well-established supplement industry. The region benefits from a high demand for convenient and functional nutrition products, such as DHA-gummies, particularly among children and adults.  North America's dominance is also supported by a robust network of manufacturers, including major companies such as NOW Foods and Nordic Naturals. The key players' market penetration activities and marketing mix will further contribute to the industry's growth. Furthermore, deficiency of omega-3 fatty acids among adults and children in the region is significantly driving the market growth. The BMJ Open, an access medical journal publisher, sourced data from the National Health and Nutrition Examination Survey (NHANES), which found that nearly 68% of adults and 95% of children do not consume enough omega-3s in America.

 The Asia Pacific region is witnessing rapid growth in the DHA-gummies market, fueled by rising disposable incomes and growing health consciousness. Countries such as China, Japan, and India are leading, with consumers increasingly adopting supplements for general wellness. This shift is largely driven by urbanization and the expanding middle class, which is seeking easy-to-consume products such as DHA-gummies. Additionally, the growing popularity of plant-based diets in this region creates opportunities for vegan gummies, making Asia Pacific the fastest-growing market for these products.

Key Industry Development

• NOW Foods (U.S.)
• Nordic Naturals (U.S.)
• Zahler (U.S.)
• SmartyPants Vitamins (U.S.)
• Nature Sure (India)
• Ora Organic (U.S.)
• Swisse Wellness (Australia)
• Rainbow Light (U.S.)
• Viva Naturals (Canada)
• Hero Nutritionals (U.S.)

Key Industry Development

• In September 2024, Aenova, one of the leading Contract Development and Manufacturing Organizations, expanded its gummies manufacturing line, including DHA-gummies, at its site in Cornu, Romania.
• In August 2024, Now Foods, a global supplements company, launched its Omega-3 Gummy Chews supplement and E-Sport Reaction gaming performance supplement. The sugar-free DHA-gummies are available across different distribution channels across the U.S.