"Assisting You in Establishing Data Driven Brands"

Dishwashing Products Market Size, Share & Industry Analysis, By Type [Dishwashing Detergents (Manual Dishwashing and Automatic Dishwashing) and Ancillary Products], By Application (Residential and Commercial), and By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online Channels, and Others), and Regional Forecast, 2024-2032

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI104268

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global dishwashing products market size stood at USD 39.78 billion in 2023 and is projected to grow from USD 41.76 billion in 2024 to USD 60.27 billion by 2032, exhibiting a CAGR of 4.7% during the forecast period of 2024-2032.


Dishwashing products help remove grease and stains, keeping kitchenware hygienic. These products include detergents, scouring pads, and dishwashing wipes. The increasing demand for kitchen utensils, cookware, and dish plates among households and growing awareness of kitchen hygiene are driving the consumption of dish cleaning products globally. For instance, Groupe SEB, a global kitchenware manufacturer, reported a 9.1% quarterly increase in its net sales and reached USD 2,272.56 million in the third quarter of 2021.


The increasing trend of buying dish cleaning products in bulk to avoid product shortage during the COVID-19-related lockdown restrictions elevated product consumption globally. Furthermore, the growing necessity of sanitizing kitchen surfaces to avoid the spread of coronavirus infection in commercial kitchen spaces accelerated the demand for products among food service outlets worldwide.


According to the American Cleaning Institute (ACI), from January 2020 to June 2020, there was a 23% increase in the production volume of sanitizing and cleaning products in the U.S. and reached 7 million units, compared to a similar period in 2019.


Dishwashing Products Market Trends


Increasing Adoption of Natural Dishwashing Detergents to Favor Market Growth


Manufacturers are producing dish-cleaning soaps with formulations based on natural ingredients such as lemon and citrus, to enhance eco-friendliness. This shift in consumer preference from conventional dish care products to eco-friendly ones favors dishwashing products market growth. Furthermore, the continual industry associations’ promotions of the healthcare benefits of using green surface supplies in households are accelerating global demand for dishwashing products.


The international Association for Soaps, Detergents and Maintenance Products (AISE) and the Household & Commercial Products Association regularly conduct promotional campaigns of green home care products to contribute toward sustainable industry development.


As per 2023 survey conducted by CHOICE, an Australian Consumer Association, over 44 categories of dishwashing products in the Australian market, Coles Ultra Advanced Power Soak Lime products received the highest rating for naturalness.  Following closely were Fairy Kitchen Antibacterial spray and Fairy Kitchen Lemon liquid.


Request a Free sample to learn more about this report.


Dishwashing Products Market Growth Factors


Increasing Adoption of Smart Dishwashers to Drive Market Growth


The increasing adoption of smart dishwashers to clean utensils is boosting the demand for dishwashing detergents, tablets, and liquids worldwide. Furthermore, the increasing use of rinsing aids by foodservice outlets before loading utensils into dishwashers is anticipated to drive the market growth. The growing smart dishwasher installations at primary and secondary housing facilities also favors the global product consumption rate. According to the study of Consumer Technology Association (CTA) in 2020, 70% of U.S. households owned some form of smart home technology. 


Manufacturers Introduction of Upgraded Products to Uplift Consumption


Continual manufacturers’ introduction of innovative formulation-based dishwasher detergents to provide effective utensils cleaning solutions to households supports the market growth. Furthermore, manufacturers’ efforts in developing plastic-free packaging products contribute to the sustainability of the industry. For instance, in January 2023, Tru Earth, a global household cleaning products maker, launched innovative Tru Earth Dishwasher Detergent Tablets to lower single-use plastic usage in Canada.


RESTRAINING FACTORS


Incidences of Skin Allergies due to Counterfeit Dish Cleaning Soaps to Impact Growth


Incidents of skin allergies and infection due to the usage of counterfeit dish cleaning products limit product consumption worldwide. Furthermore, the provision of counterfeit products by unorganized industry manufacturers at cost-effective prices negatively impacts global sustainable product consumption, restraining market growth.


Dishwashing Products Market Segmentation Analysis


By Type Analysis


Ancillary Products Segment Leads the Market due to its Significant Demand Among Commercial Kitchens


The global dishwashing products market analysis can be conducted based on product types such as dishwashing detergent and ancillary products.


Ancillary products include brushes, sink cleaners, rinsing aids, scrubbers, wipes, and scouring pads. The ancillary products segment holds a major market share due to the significant demand for brushes, scrubbers, and rinsing aids to hard-clean utensils in restaurant settings. Consumers’ accessibility to kitchen cleaning brushes and pads of attractive shapes and designs further accelerates the segmental growth.


To know how our report can help streamline your business, Speak to Analyst


By Application Analysis


Residential Segment Leads due to Significant Household Detergent Consumption for Cleaning 


By application, the market is segmented into residential and commercial. 


The residential segment holds a major market share due to the significant households’ demand for detergents to clean utensils and keep kitchens hygienic. The growing number of residential dwellings is accelerating the demand for products across many countries worldwide.  According to the U.S. Department of Housing and Urban Development (HUD), in November 2023, there were 590,000 new houses sold in the U.S. in November 2023.


The rising number of food service outlets and restaurants using dishwashing surfactants to hard-clean utensils accelerates the growth of the global market. According to the U.S. Bureau of Statistics (BLS), the number of private drinking and eating places in the U.S. increased to 704,593 in the second quarter of 2023, up from 696,271 in the 1st quarter of 2023.


By Distribution Channel Analysis


Diverse Categories of Cleaning Supplies Results in the Dominance of Hypermarkets & Supermarkets Segment 


Based on distribution channel, the market is segmented into hypermarkets & supermarkets, convenience stores, online channels, and others.


The availability of diverse categories of cleaning supplies at supermarkets and the emerging trend of bulk buying of consumer goods collectively resulted in the hypermarkets & supermarkets segment holding a leading market share. Convenience stores’ provision of cheaper home care products mainly drives convenience stores’ segmental growth.


The rising adoption of online shopping for household cleaning goods among households contributes to the accelerated revenues in the online channels’ segment. Furthermore, e-commerce platforms’ provision of discounted home care products influence users purchases these products, driving the online segmental revenues.


Others segment covers the market analysis on various channels such as discount stores, mass merchandisers, warehouse clubs, and direct selling channels.


REGIONAL INSIGHTS


Based on geography, the global market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.


Asia Pacific Dishwashing Products Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


Asia Pacific market size stood at USD 16.53 billion in 2023. Asia Pacific region holds a major market share due to the significant consumption of dishwashing detergent products among households in China and Japan. For instance, Lion Corporation, a Japanese home care products maker, reported a 4.16% increase in its net revenues and reached USD 1,333.56 million in the first half of 2023. Furthermore, growing awareness of kitchen hygiene among households in India and Southeast Asia supports the region’s market growth.


To know how our report can help streamline your business, Speak to Analyst


North America's region exhibited the second largest market share due to the higher U.S. and Canadian consumer demand for eco-friendly household cleaning products. Growing awareness regarding the availability of multiple forms of utensil cleaning products, including liquid, gels, and tablets, among households in Brazil, Nigeria, and South Africa, supports the market growth in the South American and Middle East & African regions. 


European region exhibited a considerable global dishwashing products market share due to the significant U.K. and German households’ demand for automatic dishwashing liquids and tablets for utensil cleaning activities. For instance, Reckitt Benckiser Group Plc., a U.K.-based global manufacturer of surface cleaning products, reported around 3% to 5% increase in its automatic dishwashing products sales and reached USD 1,729.31 million in the financial year 2022. Furthermore, the preference for antibacterial property-based dishwashing detergent among higher food service outlets for kitchen hygiene accelerates European market growth.


According to the International Association for Soaps, Detergents, and Maintenance Products (A.I.S.E.), sales of dishwashing detergents and other professional cleaning & hygiene products in Europe reached USD 9,867.54 million in 2022, 19.1% up over the previous year.


List of Key Companies in Dishwashing Products Market


Key Players’ Focus on Capacity Building and Portfolio Expansion to Sustain Market Competition


The key players expand the manufacturing capacity of dishwashing and laundry detergents to meet consumer demand and support the detergent sales activities. Furthermore, they offer recycled plastic-based products to minimize plastic waste generation from products. For instance, in March 2021, Colgate Palmolive Co., a global consumer goods giant, launched the Palmolive Ultra dish soap bottle made of 100% post-consumer recycled (PCR) plastic material to lower 5,200 tons of plastic generation in a year across U.S. and Canadian land fields.


LIST OF KEY COMPANIES PROFILED:



KEY INDUSTRY DEVELOPMENTS:



  • September 2022- Grove Collaborative, Inc., a cleaning products marketplace, partnered with CVS and other pharmacy retailers to increase its product reach to almost 2,200 stores across the U.S.

  • July 2023- Ecopol S.p.A., an Italian producer of biodegradable PVOH films for dishwash detergents, partnered with SK Capital to expand its product footprint in the U.S.

  • March 2022- The Procter & Gamble Company relaunched its Dawn® Professional portfolio of innovative formulation-based products in the U.S. The portfolio includes products such as Dawn Professional Multi-Surface Heavy Duty Degreaser, Dawn Professional Manual Pot & Pan, Dawn Professional Power Dissolver, and Dawn Disinfecting Wipes.

  • February 2022- Nouryon, a global speciality chemicals manufacturer, opened a new production facility of biodegradable chelates in the Netherlands to support the production of eco-friendly auto-dishwashing liquids and liquid laundry detergents in Europe.

  • November 2021- Unilever Plc. partnered with LanzaTech, a carbon recycling business, to further produce a limited edition of Sunlight Dishing Liquid made with recycled carbon captured. The product is available in the South African stores.


REPORT COVERAGE


An Infographic Representation of Dishwashing Products Market

To get information on various segments, share your queries with us



The market research report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, product types, application areas, and distribution channels. Besides this, the report offers market insights into the current trends and highlights key industry developments. In addition to the aforementioned factors, the report on the global market outlook has several factors that have contributed to the growth of the market in recent years.


Report Scope & Segmentation










































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Growth Rate



CAGR of 4.7% from 2024 to 2032



Unit



Value (USD Billion)



Segmentation


 



By Type



  • Dishwashing Detergents


    • Manual Dishwashing

    • Automatic Dishwashing


  • Ancillary Products


By Application



  • Residential

  • Commercial


By Distribution Channel



  • Hypermarkets & Supermarkets

  • Convenience Stores

  • Online Channels

  • Others


By Geography



  • North America (By Type, Application, Distribution Channel, and Country)

    • U.S. (By Type)

    • Canada (By Type)

    • Mexico (By Type)



  • Europe (By Type, Application, Distribution Channel, and Country)

    • Germany (By Type)

    • France (By Type)

    • Italy (By Type)

    • Spain (By Type)

    • U.K. (By Type)

    • Russia (By Type)

    • Rest of Europe (By Type)



  • Asia-Pacific (By Type, Application, Distribution Channel, and Country)

    • China (By Type)

    • India (By Type)

    • Japan (By Type)

    • Australia (By Type)

    • Rest of Asia- Pacific (By Type)



  • South America (By Type, Application, Distribution Channel, and Country)

    • Brazil (By Type)

    • Argentina (By Type)

    • Rest of South America (By Type)



  • The Middle East & Africa (By Type, Application, Distribution Channel, and Country)

    • South Africa (By Type)

    • UAE (By Type)

    • Nigeria (By Type)

    • Rest of the Middle East & Africa (By Type)








Frequently Asked Questions

According to Fortune Business Insights, the global market size was valued at USD 39.78 billion in 2023 and is projected to reach USD 60.27 billion by 2032.

In 2023, the Asia Pacific market value stood at USD 16.53 billion.

At a CAGR of 4.7%, the global dishwashing products market forecasted to grow during 2024-2032.

The ancillary products segment is the leading segment in this market.

Increasing adoption of smart dishwashers is a factor driving the market's growth.

Procter & Gamble Company, Unilever Plc., and Reckitt Benckiser Group Plc. are the major players in the global market.

The Asia Pacific region holds the major market share in 2023.

Increasing adoption of premium and value-added products is expected to drive the adoption of these products globally.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 99

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X