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There is a rising trend in the usage of dishwashing products worldwide as people are becoming more aware of its capability to not only clean but also to help protect from various types of diseases. The various positive attributes of the usage of the product include eliminate germs, prevent the dish from stain, and others. The rising demand for dishwashing products in restaurants around the world has played a crucial role in upsurging the consumption rate. Furthermore, the increasing innovation of skin-friendly natural dishwashing products is likely to fuel the demand for the product. For instance, Strategi comes up with herbal dishwashing liquid which is made of earth-friendly ingredients, organic, and effective in removing the stain, grease, and others.
The growing consciousness of health and hygiene among the global population resulting in the high demand for home care products including dishwashing products act as a driving factor for the market growth. The rising popularity of the usage of the product not only for dishwashing but also for the cleaning of hairbrushes and combs, wheels, outdoor furniture, and others boosted the consumption. Furthermore, the increasing number of school and college students depending on their cafeteria food has positively contributed to the growing demand for the product in the cafeteria. For instance, according to the article published Food Revolution Network, August 2018, The National School Lunch Program in the United States is responsible for providing free cafeteria school lunches to 31 million students at more than 100,000 public and private schools per day.
Nevertheless, the escalating cost of raw material used such as organic substance, chemicals, and others act as a hampering factor for market growth.
Key Market Driver -
The awareness of proper health and hygiene among the global population act as a driving factor for the market growth.
Key Market Restraint -
The rising cost of raw material use act as a restraining factor for the market growth.
Godrej Consumer Products Limited, The Procter & Gamble Company, S. C. Johnson & Son, Inc, Kao CorporationSeventh Generation, Inc, and others are the key companies operating in the global dishwashing product market.
The dishwashing products market is segmented into by type, application, material use, and geography.
On the basis of type, the market is fragmented into powder, tablet, gel, and others(liquid). Tablet is estimated to be the dominant owing to being largely consumed in the developing countries as it is more affordable than other segments. Similarly, its longlasting quality also helps to attract more consumers to tablet dishwashing products.
Based on the application, the market is bifurcated into residential and commercial. Residential is projected to be the larger segment on an account of the rising adoption of cleanliness and increasing concern for health upsurge the consumption rate of dishwashing products in the residential segment.
By material use, the market is divided into synthetic and natural. Synthetic is estimated to be the greater market due to the large production rate of synthetic dishwashing products by most brands available in the market. Likewise, most synthetic products being less costlier and more effective has assist to upsurge the demand.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Asia Pacific is estimated to be the leading market shareholder and is projected to continue throughout the forecast period of 2020-2027. The rising growth of government initiative in ensuring the kitchen hygiene and cleanliness of various food outlets plays a significant role in the increasing consumption of dishwashing products. For instance, according to the Hindustan Times article published, June 2018, is declaring that the Food Safety and Standards Authority of India (FSSAI) has trained staffers from various government canteen to supervise the maintenance of cleanliness and hygiene in the canteen. Furthermore, the escalating number of brands of this region such as Vim, Dettol, Giffy, and others offering quality products at a reasonable price also has a crucial contribution to the market growth
North America is estimated to show a substantial growth in the dishwashing product market owing to the high standard of living the people in this region are willing to spend on cleaning products. For instance, according to the American Cleaning Institute data issued, October 2018, is proclaiming that the United States cleaning products industry has $59 billion which directly impacts its economy. Moreover, the presence of supermarkets and convenient stores even in the rural part of this region has helped to boost the consumption rate.
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