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The removal of water from the berries such as strawberry, blueberry, goji berry, and others is likely to extend the shelf life of berries and is expected to improve the nutritional value and flavor of the product. This, in turn, is predictable to drive the global dried berries market in forthcoming years. Increasing health consciousness and wellness among consumers is anticipated to propel the market growth. Additionally, massively increasing use of dried berries in bakery items & confectionery preparations as an inclusion is anticipated to drive the demand for dried berries among processed food manufacturers.
The prominent market players operating in the global dried berries market are focused on expanding their product availability on e-commerce channels and new product introduction with dried berries as the main ingredient to increase their footprint in the global market. For instance, in January 2018, Del Monte announced the launch of its Dried Blueberries in the retail market. The newly launched Dried Blueberries are an addition to Del Monte’s dried fruit family that includes dried prunes and dried cranberries. The new market players are focused on premium product launches to increase their market position. For instance, in January 2020, Frubert, an India based brand announced the launch of premium and scientifically processed high quality, tasty and nutritious dry berries such as raspberries & blackberries and fruits from Serbia.
The nutritional benefits associated with the consumption of dried berries are expected to drive the global dried berries market. For instance, dried berries contain a considerable amount of antioxidants, which helps to boost the immune system. The increasing demand for dried berries as a food inclusion is expected to propel the market growth. For instance, in February 2016, Cadbury announced the launch of two Medley Bar variants with the inclusion of dried raspberry, hazelnut, and choco chips. The tremendously changing dietary habits of consumers across the globe along with rising purchasing power of the consumers to pay a premium price for healthy snacks is expected to aid the dried berries market growth in the forthcoming years. Dried berries such as strawberry, blueberries, and grapes are considered to be superfoods as they are rich in antioxidants, vitamin C, vitamin K, iron, potassium, and soluble dietary fibers. The extended shelf life and ease of availability are some of the major driving factors for the growth of the global dried berries market. The utilization of dried berries in processed food products such as cookies, chocolates, savory snacks, and biscuits manufacturing is increasing which will influence the market positively. Moreover, the rising trend of organic and clean-label food consumption is expected to contribute in boosting the demand for organic dried berries in the market.
Key Market Driver -
Increasing Utilization of Dried Berries in the Production of Healthy Snacks
Key Market Restraint -
High Price of the Product
The high price associated with dried berries is projected to act as a major restraint for the market growth. The limitation in raw material availability due to its seasonal cultivation is further anticipated to hamper the market growth.
The prominent players operating in the global dried berries market are Arimex Ltd., National Raisin Company, Ocean Spray Cranberries Inc., Dole Packaged Food LLC, Lion Raisins Inc., Del Monte Foods, Inc., Bergin Fruit, Nut Company Inc., Graceland Fruit, Royal Nut Company, Olam International Ltd, and Others
The blueberries segment is expected to witness considerable growth in forthcoming years owing to its increasing popularity and health benefits associated with the consumption of blueberries. Dried blueberries are often consumed as nutritional supplements owing to its high antioxidant, vitamins C and manganese content. The healthy snack food such as blueberries containing cereal bars is a good source of dietary fibers. The dried strawberry segment is anticipated to witness the significant growth in the global dried berries market. The increasing number of product launches containing dried strawberry as an ingredient is expected to propel the growth of the dried strawberry market. For instance, in February 2020, Brothers All Nature announced the launch of its freeze-dried fruit snack in Chocolate-Covered Strawberry and Chocolate-Covered Banana Variant
The food and beverage segment is expected to witness robust growth in the global dried berries market. Dried berries are extensively used in the preparation of cereals & snack bars, yogurts, biscuits, and cakes. The tremendously growing popularity of the aforementioned food products is anticipated to drive the global dried berries market. The increasing preference to convenient and healthy snacks and rising health awareness is anticipated to drive the global dried berries market. Furthermore, the increasing use of dried berries in the personal care products to treat various hair and skin related issues such as aging, acne, and hair fall is expected to boost the demand for dried berries in the industry. For instance, acai berries contain a considerable amount of zinc which helps to reduce the hair fall and they also have anti-inflammatory properties that help to prevent acne infection.
North America is expected to hold a considerable share in the global dried berries market during the forecast years. The escalating demand for healthy and fruit-based food products coupled with increasing inclination towards a healthy lifestyle are some major factors that are expected to act as drivers for the growth of the dried berries market in this region. The increasing number of diseases such as cardiovascular disease, diabetic and obesity among the North Americans are expected to increase the demand for healthy and convenient snack food such as dried berries and nuts. The ease of product availability and the increasing number of new product launches is anticipated to drive the market in this region. For instance, in February 2020, Enjoy Life Foods, U.S., a manufacturer of great-tasting & gluten-free food announced the launch of Breakfast Ovals in four different variants. The Berry Medley variant contains dried raspberry and dried blueberry as an ingredient to increase the mouthfeel of the product.
Asia Pacific is anticipated to witness considerable growth in the global dried berries market owing to the rising disposable income and increasing health awareness among consumers within this region. The market players operating in this market are focused on the activities of the partnership to increase the area under raw product cultivation. For instance, in September 2019, INI Farms, a Horticulture firm in India has entered into a joint venture with Munger Farms, a leading independent blueberry grower from the USA, to create a global-value-chain for blueberries in India. This kind of joint ventures aims to promote the cultivation of blueberries in the Asia Pacific region, enhancing both the consumption of this exotic fruit as well as the increasing utilization of dried berries in the food processing industry.
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