Dry Shampoo Market Size, Share & Industry Analysis, By Type (Spray, Powder, and Others), By End User (Men, Women, and Children) By Distribution Channel (Online and Offline), and Regional Forecast, 2026-2034

The global dry shampoo market size was valued at USD 4.61 billion in 2025. The market is projected to grow from USD 5.19 billion in 2026 to USD 13.37 billion by 2034, exhibiting a CAGR of 12.56% during the forecast period.

The global dry shampoo market expansion is being driven by increased urbanization and changing consumer behaviors. Dry shampoo has become a popular hair care product due to its ease and time-saving properties. It is frequently used for rapid, waterless hair cleaning, making it excellent for busy lifestyles, travel, and special events. The product represents contemporary, convenient grooming.

The COVID-19 pandemic negatively affected the market in 2020. Lockdowns and work-from-home standards lowered the need for regular hair care regimens, resulting in lower demand. However, following COVID-19, the industry has experienced a recovery, with people returning to work, social gatherings, and outdoor activities. The rising trend of eco-friendly and chemical-free formulas adds to the demand for dry shampoo among health-conscious people.

Dry Shampoo Market Driver

Eco-Friendly and Sustainable Products to Drive Market Growth

The soaring demand for quick and convenient grooming is a major driver of the dry shampoo industry. Dry shampoos are used by urban customers with hectic lifestyles to provide rapid hair refreshing without the need of water. Furthermore, the emergence of eco-friendly and sustainable products is consistent with customer tastes, increasing the demand for natural and organic dry shampoos.

Social media impact and celebrity endorsements help to raise awareness and acceptance of these items. Furthermore, the increased popularity of outdoor activities and travel increases the demand for portable and easy hair care products, which fuels market expansion. The product's flexibility across demographics broadens its customer base internationally.

Dry Shampoo Market Restraint

Restricted Availability of Natural and Eco-Friendly Raw Materials to Impede Market Growth

Dry shampoos are often made with absorbent starches, alcohol, or clay, which are essential ingredients for their oil-absorbing qualities. Prices for certain raw resources fluctuate due to reasons such as geopolitical tensions, supply chain interruptions, and changing environmental conditions, which can have a detrimental influence on firms' production costs and profit margins.

Furthermore, the restricted availability of natural and eco-friendly raw materials due to rising demand for sustainable products may impede market expansion. These supply-side constraints may result in increased product pricing, influencing consumer purchasing decisions and impeding the overall expansion of the dry shampoo industry.

Dry Shampoo Market Opportunity

Recyclable and Reusable Packaging to Provide Growth Opportunities

Increased consumer knowledge of environmental problems has prompted dry shampoo makers to develop more sustainable and eco-friendly formulas. This transition includes creating goods with natural and biodegradable materials while eliminating the usage of toxic chemicals. The rising demand for recyclable and reusable packaging among environmentally concerned customers creates an excellent opportunity for firms to improve their sustainability credentials.

Furthermore, the expansion of internet shopping outlets extends reach to a larger audience. Manufacturers are also prioritizing the creation of solutions that cater to different hair types and textures, allowing them to reach a larger market segment and drive growth in the dry shampoo sector.

Segmentation

Key Insights

The report covers the following key insights

• Overview of the overall Shampoo industry
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter's Five Forces Analysis
• Recent Technological Advancements 

By Type

By type, the market is segmented into spray, powder, and others.

The spray segment dominates the dry shampoo industry due to its simplicity of use, fast effects, and broad availability. Spray dry shampoos are popular among a wide range of demographics due to their ease of use and consistent dispersion.

The powder segment is predicted to surge at the fastest CAGR over the analysis period. This rise is being driven by the escalating demand for eco-friendly and natural goods, since powder dry shampoos frequently include less chemicals and are packaged in sustainable materials. Additionally, the growing popularity of DIY and personalized hair care solutions drives the demand for powder-based dry shampoos.

By End User

By end user, the market is classified into men, women, and children.

The women segment dominates the dry shampoo market, owing to their increased expenditure on personal grooming and cosmetic items. Women, particularly those who live hectic metropolitan lifestyles, are the primary users of dry shampoos.

The males segment is predicted to surge at the fastest CAGR over the analysis period. This expansion is being driven by an increase in men's knowledge of grooming and personal cleanliness, as well as the increased use of simple hair care solutions. The availability of dry shampoos targeted to men's hair care demands boosts product demand, increasing the segment's market presence.

By Distribution Channel

By distribution channel, the dry shampoo market is categorised into online and offline.

The offline segment dominates the dry shampoo industry, owing to the extensive availability of goods in supermarkets, hypermarkets, and specialty stores. Customers prefer offline channels as they allow them to make rapid transactions and personally view things before purchasing.

The internet segment is predicted to surge at the fastest CAGR over the forecast period. The convenience of home delivery, a broader product range, and increased internet penetration are driving the transition to online shopping. Furthermore, enticing discounts, subscription models, and the impact of social media and e-commerce platforms increase the appeal of online channels, particularly among tech-savvy and younger customers.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The dry shampoo market reflects important geographical trends, with Europe being the main market for cosmetics and personal care goods, worth EUR 96 billion (USD 99.9 billion) in 2023. The largest national markets are Germany (EUR 15.9 billion/USD 16.5 billion), France (EUR 13.7 billion/USD 14.26 billion), and Italy (EUR 12.5 billion/USD 13.0 billion), which represent significant consumer spending and superior R&D capabilities, with an estimated EUR 2.35 billion (USD 2.44 billion) in yearly innovation expenditure.
North America follows closely, fostered by high consumer awareness and the need for easy grooming options.
Asia Pacific is expected to expand at the fastest CAGR over the analysis period, driven by increased urbanization, rising disposable income, and the adoption of Western grooming practices, notably in India and China. Social media impact and an increasing middle-class population fuel market development, making this a profitable market for dry shampoo makers.

Key Market Players

• Procter & Gamble (P&G) (U.S.)
• Unilever (U.K.)
• L'Oréal S.A. (France)
• Church & Dwight Co., Inc. (U.S.)
• Henkel AG & Co. KGaA (Germany)
• Batiste (U.K.)
• Klorane (France)
• Moroccanoil (Canada)
• Amika (U.S.)
• Revlon, Inc. (U.S.)

Key Industry Developments

• In November 2024, Saints & Sinners, a haircare brand located in the U.S., launched their Divine Dry Shampoo, targeting those with oily hair. The product has a natural starch-based composition that absorbs excess oil and adds volume with rice protein. Unlike traditional dry shampoos, it leaves hair revitalized and groomed with no stiffness or residue. Customers are lured to the exquisite aroma, which combines bergamot, mandarin orange, jasmine, and white amber, creating a perfume-like sensation. The dry shampoo, priced at USD 30, illustrates the brand's commitment to premium, creative solutions. This launch demonstrates Saints & Sinners' dedication to meeting different haircare requirements with excellent solutions.
• In October 2024, Ariana Yaptangco, senior beauty editor of Glamour, launched the K18 AirWash Dry Shampoo and its unique recipe revolutionized hair care. The product is designed with "smart-release biotechnology," which removes smells, absorbs oil, and leaves no residue, making it suitable for all hair types. This eco-friendly, non-aerosol shampoo provides touchable, weightless hair for up to three days. It costs USD 65. It contains Mediterranean microalgae, which help to balance the scalp and regulate oil production. Despite some small hiccups during application, its lightweight feel and revolutionary outcomes make it a game changer. Yaptangco's months of use have shown its endurance and value, changing dry shampoo standards.