Durian Fruit Market Size, Share, and Industry Analysis By Species (Musang King Durian, Sultan, Golden Phoenix, Red Prawn, and Other), By Type (Fresh, Frozen, and Processed), By End Use (Household, Foodservice, Industrial, Desserts, Bakery, Confectionary, Snacks, and Others), and Regional Forecast, 2026-2034

The global durian fruit market size was valued at USD 1.95 billion in 2025. The market is projected to grow from USD 2.05 billion in 2026 to USD 3.02 billion by 2034, exhibiting a CAGR of 4.99% during the forecast period.

The global durian fruit market is anticipated to experience significant expansion, driven by the increasing recognition of this item as a delicacy worldwide. Durian is often represented as the “King of fruits.” It is gaining popularity for its high nutritional benefits and distinctive flavor. It is a source of vitamins, minerals, and dietary fiber that offer a variety of health benefits to individuals.

• According to the Indian Ministry of Agriculture, the market is anticipated to grow at 12% annually in India until 2025.

The product is a tropical fruit that originated from Southeast Asia and it has distinctive characteristics, a strong smell, and complex flavors. It is large and a spiky outer husk covers its creamy and custard-like flesh. It is a combination of sweet, savory, and vaguely bitter notes.

Durian Fruit Market Driver

Rising Demand for Exotic Fruits and Rising Awareness of Health Benefits Impel Market Growth

The growing factor that is impelling market growth is the increasing demand for exotic fruits by consumers. The increasing attention in exotic and novel products is impelling demand for items in international markets. The worldwide food exchange and multicultural cuisine development facilitate an increase in demand and push retailers to include the item on their shelves with new techniques to enlighten buyers about them.

• According to the Agriculture and Agri-Food Canada, there is an increased consumption rate of the product by 15% in Canada from 2020 to 2023.

Furthermore, the growing knowledge regarding health benefits and rising demand for the product by customers, fostering market growth. Marketing efforts and educational campaigns are targeting customers to help them and appreciate the flavoring agents in the product. This improves their nutritional content and attracts a large number of individuals in the markets.

Durian Fruit Market Restraint

Strong Aroma and Supply Chain Constraints Impede Market Growth

The limiting factor for market impediment is the fruit’s strong odor, which is off-putting to some clients. The pungent smell of the item leads to its ban in certain public places and transportations systems in some countries. It is restraining its accessibility and consumption which is hindering market growth.

Furthermore, the supply chain and logistic issues are hampering market growth. Managing the supply chain logistics of perishable items poses major difficulties and making timely delivery during transit crucial for all stakeholders. This may create instability in product availability and impact on performance, thus impeding market growth.

Durian Fruit Market Opportunity

Expansion into New Market and E-commerce Platforms Create Opportunity for Market Expansion

One of the significant market growths is the expansion into emerging markets due to the increasing demand for tropical fruits. Countries for instance India and China are increasing disposable incomes of people and their changing dietary patterns are boosting demand for the items. Companies are able to take advantage of new consumer groups rapidly establishing themselves within these economies.

Furthermore, the embracing of e-commerce platforms is significantly influencing the market. Online purchasing options facilitate trade of exotic fruits directly to consumers and overcome geographical limitations. This expediency is particularly appealing to urban populations. Additionally, online retailing also exposes clients to a wide range of products, stimulating interest and boosting sales.

• According to the European Produce Association, approximately more than 300 stores are providing durian across Europe.

Segmentation

Key Insights

The report covers the following key insights:

• Rising Consciousness of Health Benefits Among Population By Key Countries
• Adoption of Online Shopping Platforms by Key Companies
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players
• Key Industry Developments (Mergers, Acquisitions, Partnerships)

Analysis by Species

Based on species, the durian fruit market is divided into musang king durian, sultan, golden phoenix, red prawn, and other.

The musang king durian species is leading in the market, driven by its prestigious type of fruit and are available on the Singapore and Malaysia market. Its huge recognition is perhaps owing to its rich taste and bright yellow-brown hue.

The Golden phoenix segment is gaining traction in the market, caused by its needle-like thorns as nature’s gift to consumers who are hankering for something bitter. It provides a considerable amount of flesh and often earns it a status for being value for money.

Analysis by Type

Based on type, the durian fruit market is divided into fresh, frozen, and processed.

The fresh segment is dominating in the market, caused by its high value of unique taste and texture. They are mainly consumed by people, where they are often considered a delicacy. The demand for this type of fruit increases during its peak season.

The processed segment is projected to grow in the market due to its extensive shelf life and handiness. These products are also preferred by individuals who seek ready-to-eat options that maintain the fruit’s distinctive flavor and dietary benefits.

Analysis by End Use

Based on end use, the durian fruit market is divided into household, foodservice, industrial, desserts, bakery, confectionary, snacks, and others.

The desserts segment is leading in the market, caused by the increasing attractiveness towards ice creams. Its rich, creamy texture and distinctive flavor create indulgent treats and is boosting growth of this segment.

The other segment such as soft drinks is expected to grow in the market due to its bold flavor and is used to produce unique potables. Manufacturers provide a blended durian with soda pop and authorities, appealing to audacious customers seeking innovative, fantastic flavors in refreshing drink options.

Regional Analysis

Based on geography, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

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The Asia Pacific region is leading in the market, driven by the extensive use. Existence of an ideal tropical climate for farming and strong export demand is fostering market growth. Increasing exploitation of advanced farming techniques and expanding logistics networks are boosting supply chains to cater increasing international demand.

Southeast Asia is a dominating country in this region, driven by favorable climates which are supporting cultivation of the product. Additionally, establishment of advanced cultivation methods in this country is impelling market growth.

China is witnessing significantly in the market, caused by rising disposable incomes of the population. The growing rate of the middle class and growing popularity of the fruits as a luxury item is propelling market growth which is positioning the country as a major importer.

Hong Kong is expected to be the fastest growing in the market due to the country serving as a major trading hub. This place is providing facilities for production distribution across the region and bolstering efficient logistics that fulfills high consumer demands.

Key Players Covered

The report includes the profiles of the following key players:

• Charoen Pokphand Group (Thailand)
• Sunshine International Co., Ltd. (Thailand)
• Thai Agri Foods Public Company Limited (Thailand)
• Interfresh Co., Ltd. (Vietnam)
• TRL (South East Asia) Sdn Bhd (Malaysia)
• Top Fruits Sdn Bhd (Malaysia)
• Hernan Corporation (Malaysia)
• Thaiaochi (Thailand)
• Tempora Food Industry Sdn Bhd (Malaysia)
• D International Co., Ltd. (Hong Kong)

Key Industry Developments

• In September 2024, Thai Agri Foods Public Company Limited introduced its brand new category to export durian at the worldwide level. It has brought out a host of durian-infused snack products clearly targeting a distinct market segment and aimed at satisfying individuals seeking suitable and exotic flavors along with increasing durian’s footprint in the international processed food sector.
• In July 2024, Malaysia's tourism sector launched 62 specialized durian-focused packages. The purpose of this introduction of packages is to enhance agrotourism and promote local durian varieties.
• In June 2023, Naza Corp. Holdings Sdn Bhd, under Naza Agro Plantation announced its penetration into the durian production business. They aimed to focus on growing the Musang King variant and utilized sustainable farming techniques to improve production of high-quality items to meet the growing fruit demand.