Egg-Free Mayonnaise Market Size, Share & Industry Analysis, By Type (Flavoured, Plain), By End Users (HoReCa Sector, Household), By Distribution Channel (Supermarket/Hypermarket, Department Stores, Online Stores, Others)and Regional Forecast, 2024-2032

The rising consumer preference towards plant-based food products is anticipated to act as a driving factor for the growth of the global egg-free mayonnaise market. The soybean protein and pea protein is widely used as an emulsifying agent in egg-free mayonnaise to maintain the texture and taste of the product. The key companies are focused on research & development and new product launches to increase their significance in the global market. For instance. in April 2019, Del Monte Foods, Inc. launched an expanded range of mayonnaise variants that contain egg-free mayonnaise.

Egg-free mayonnaise is one of the popular condiments which is rapidly making its place in households and foodservice industry. The availability of different tastes and flavors such as garlic, mint, and others are anticipated to boost the demand for egg-free mayonnaise. The health benefits associated with egg-free mayonnaise, such as low cholesterol content, fat-free nature of the product, and others are projected to drive the global egg-free mayonnaise market.

Key Market Driver -

Increasing Demand for Plant-Based Food Products

Key Market Restraint -

Changing Rules and Regulations of Food Regulating Authorities

The significant growth in demand for food containing plant-based ingredients in recent years is expected to drive the global egg-free mayonnaise market. The egg-free mayonnaise is becoming extremely popular among the vegetarian population. Furthermore, the growing trend of veganism among consumers will drive the global egg-free mayonnaise market during the foreseeable years. Rising prevalence of egg allergies among consumers is anticipated to boost the demand for egg-less or egg-free products such as egg-free mayonnaise. The rising consumer preference towards low-calories and gluten-free food products is further anticipated to boost the demand for egg-free mayonnaise. The demand for egg-free mayonnaise is predicted to grow crucially in the HoReCa sector as the sector across some major developed and developing economies are growing at a speedy pace.

The changing rules and regulations over the legal definition of the word mayonnaise and inclusion of egg are expected to hamper the growth of global egg-free mayonnaise. For instance, Food and Drug Administration (FDA), U.S. issued a warning letter to JUST Inc. (formerly Hampton Creek), an egg-free mayonnaise manufacturers, that egg-free mayonnaise cannot be called as mayonnaise since it does not contain egg. Although the FDA later withdrew this restriction, the confusion over the terminology is expected to hamper the growth of the global egg-free mayonnaise market.

Key Players Covered:

Some of the key companies that are present in the egg-free mayonnaise market include Kensington & Sons LLC, Crosse & Blackwell, Del Monte Foods Inc., Conagra Brands, Inc., Unilever Group JUST Inc., Nestlé S.A., Spectrum Organic Products, Zydus Wellness Limited, Dr. Oetkar and Others.

The flavored egg-free mayonnaise is anticipated to witness considerable growth in the global egg-free mayonnaise market owing to their exotic taste that can bring a tasty twist in the food. Changing taste preferences of consumers is pushing manufacturers to introduce new flavors in the egg-free mayonnaise market, and this can be a significant fuelling factor for the growth of flavored egg-free mayonnaise market. The adoption of plain egg-free mayonnaise as a condiment is increasing in the HoReCa sector, owing to their high desirability.

The HoReCa sector is anticipated to witness sturdy growth in global egg-free mayonnaise followed by household uses. The ease of use and rising dining-out frequency of the consumers have contributed to the increased sales of egg-free mayonnaise in the HoReCa sector. The increasing consumer preference for healthy and convenience food is anticipated to drive the egg-free mayonnaise market in the HoReCa sector. Moreover, rising consumer inclination towards continental cuisines will further aid the demand for egg-free mayonnaise.

Egg-free mayonnaise of all brands is easily available at all grocery stores, supermarkets, convenience stores, and big malls, as well as e-commerce websites. Supermarkets and Hypermarkets, among the other distribution channels, are expected to witness prominent growth due to the presentation, availability of wide variety on the shelves, and easy accessibility to consumers in such stores. The discounts offered by supermarkets and hypermarkets are expected to positively affect the sales of egg-free mayonnaise from this channel.

Regional Analysis:

North America is anticipated to witness considerable growth in the global egg-free mayonnaise market. The growing trend of veganism and growing awareness of animal welfare such as avoiding consumption of egg and egg products are expected to boost the demand for egg-free mayonnaise in this region. The demand for egg-free mayonnaise is rapidly increasing due to its less calorie content compared to mayonnaise with egg. The increasing number of shops specifically opened for vegan products, which is convenient for consumers to buy egg-free mayonnaise is expected to positively leverage the egg-free mayonnaise market in this region.

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Asia Pacific is anticipated to witness prominent growth in the global egg-free mayonnaise market owing to its easy availability and reasonable prices. The egg-free mayonnaise has a considerable demand in hotels, restaurants, and canteens due to the varieties of flavors present such as garlic and herb, aioli, mint, tandoori and mild curry.  The companies present in this region such as Veeba Food Services Private Limited, Zydus Wellness and others, are focused on research and development of new product launches to straighten their position in the global egg-free mayonnaise market. For instance, in May 2018, Zydus Wellness Ltd. launched an egg-free mayonnaise called Nutralite, fortified with vitamin A, D and E.

Segmentation

Key Industry Developments

• In September 2018, Hellman’s which is an Unilever condiment brand launched vegan mayonnaise across the U.K market. The product is made out of maize starch instead of using egg in order to satisfy the needs of health consious, flexitarian consumers in the U.K.


• In June 2017, Primal Nutrition LLC launched egg-free mayonnaise which is made out of avocado oil, gluten and soy, canola, sunflower and safflower oils in order to meet strict ingredient guidelines.