Egg White Powder Market Size, Share & Industry Analysis, By Application (Food & Beverage, Dietary Supplements, Pharmaceuticals, Others (Animal Feed, Personal Care and Cosmetics and Others)), By Distribution Channel (Online Retail Stores, Hypermarkets and Supermarkets, Specialty Store, Others)and Regional Forecast, 2024-2032

The long shelf life and easy portability are the major driving forces behind the growth of the global egg white powder market. The egg white powder has certain advantages over shell egg and liquid eggs in large scale food production. Shell eggs are fragile, bulky, and perishable, whereas egg white powder has a long shelf life, and it can provide more uniformity in a product, which is compact and may be held with much less deterioration.

The egg white powder will provide the same amount of protein as regular eggs. In addition, egg white powder is lactose-free, low in carbohydrate content, and also offers reduced weight per volume as compared to the whole egg. The health benefits associated with egg white powder, such as cholesterol and fat-free, is anticipated to drive the global egg white powder market.

Key Market Driver -

Increasing Uses of Egg White Powder in Dietary Supplements

Key Market Restraint -

Fluctuating Prices of Egg

There are various advantages of egg white powder consumption, such as low-calorie and high protein content, the reason is anticipated to drive the global egg white powder market. Egg white powder is an excellent option for lactose-intolerant people to add protein in their regular diet. Protein is one of the vital nutrients for the healthy functioning of the human body. Egg white powder is a great source of protein, and consumption of it in sufficient amounts could help to maintain the protein intake required for the healthy human body. The consumption of an adequate amount of protein can help to maintain blood pressure and lowers the risk of cardiovascular diseases. The egg white containing dietary supplements will help for muscle repairing and bodybuilding. Egg white powder has excellent whipping properties, comparable to shell egg. The potential to form a large volume of foam makes it a significant ingredient in cake and pastry production especially when it comes to creams and marshmallows.

The price of eggs is unstable due to their limited shelf-life, and fluctuating demand that is linked to the seasonal consumption of egg-containing food products. The aforesaid reason is expected to hamper the growth of the global egg white powder market during the foreseeable years.

Key Players Covered:

The key players operating in the global egg white powder market are Ovobel Foods Limited, Farm Pride Food Ltd, Venky’s (India) Limited, Adriaan Goede BV, SKM EGG Products Exports Limited, Interovo Egg Group BV, Sanovo Egg Group, Rembrandt Enterprises Inc., Kewpie Crop., Rose Acre Farms Inc., and Others.

The food and beverage segment is anticipated to witness considerable growth in the global egg white powder market. The growing health consciousness among consumers has resulted in increasing demand for protein-rich products such as egg and egg products. The egg is one of the least expensive sources of protein, and egg-based products have high protein content owing to a high amount of amino acids. The extensive use of egg white powder in the beverage industry is expected to boost the demand for egg white powder in this industry.  For instance, in March 2018, Starbucks launched its coffee drink, Cloud Macchiato, made with egg white powder. Cloud Macchiato, which comes iced or hot, will be served at stores in the United States and Canada and is a permanent addition to the menu. The increasing use of egg white powder in the cosmetic industry due to high protein and collagen content which helps to reduce the aging process, is projected to drive the global egg white powder market.

Hypermarkets & supermarkets, among the other distribution channels, are expected to witness prominent growth due to easy accessibility to consumers in such stores and attractive presentation of the products. The online retail stores are anticipated to witness sturdy growth in the global egg white powder market owing to its easy use and discounted offers. For instance, in July 2018, Caneggs, Canada, announced the launch of our new online store for all Canadian egg white powder.

Regional Analysis:

The increasing number of specialty stores of protein-rich dietary supplements in developed markets of North America and Europe is anticipated to witness considerable growth of egg white powder in these regions. The rising lactose intolerance among the population across North America can result in difficulties in maintaining the daily protein needs of the body which is expected to boost the demand for egg white powder in this region as egg white powder contains a great amount of protein. The companies present in North America, such as Rose Acre Farms Inc., Rembrandt Enterprises Inc., and others. are focused on research and development of the new product launches. For instance, in July 2018, Caneggs, a Canadian company, introduced its Canadian approved purified egg white powder which has several vital uses and is sold in convenient packaging for consumers and small manufacturers.

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Asia Pacific is anticipated to witness sturdy growth in the global egg white powder market in forthcoming years. The easy and ready to use the availability of egg white powder, which results in less time for the preparation of processed food products such as cake, ice cream, and others, is anticipated to boost the demand for egg white powder in the processed food industry of Asia Pacific.

Segmentation

Key Industry Developments

• In July 2017, Srinivasa Group entered into partnership with Hy-line International in order to expand poultry footprint and also start egg-powder and chicken products manufacturing plants in Telangana and Andhra Pradesh.


• In October 2018, Designer Protein, U.S. launched Totally Egg Protein Powder. Company claims that this is the first ever protein powder to contain the vital nutrients of the whole egg