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Electric baby bouncers efficiently give a sense of relaxation and comfort to the baby and reduce the need for manually pushing the baby bouncers. Growing demand for child care products across the globe has given rise to the consumption of baby bouncers. Baby’s motion control, voice control, and light music system are some of the features of the electric bouncers that play an important role in shaping the future growth of the market. Manufacturers are keenly focusing on incorporating various other functionalities such as digital connectivity, and automated swinging in the product design to attract consumers.
Nowadays, players are offering different colored and sized electric bouncers as per the needs of the customers. Moreover, companies use various hoardings and billboards as a promotional strategy to increase brand awareness among the target audience. In addition to this, prominent companies are focusing on increasing their online presence to target the parents. Players are also taking efforts to safely ship their products as handling and transportation of the delicate baby swings and bouncers are one of the crucial factors in product distribution. Therefore, manufacturers use dedicated packaging materials such as bubble wraps, airbags, and others to avoid the product breaking.
Growing global awareness regarding child care products along with increasing spending of the people for their babies is expected to augment the product demand. Innovation in the design such as wireless electric baby bouncers is expected to gain traction in the market. Moreover, an increasing number of working women and tight working schedules is further driving the product demand as it enables the parents to remotely monitor and control movements of their baby.
Furthermore, rising infrastructural facilities including private as well as public child care hospitals and clinics have given rise to the usage of baby care products and drive the demand for electric baby bouncers. Moreover, growing urbanization and the improving standard of living of the global population have created greater demand for baby specific products. Additionally, developing the e-commerce sector related to the child-specific products as well as the rising number of online shoppers is likely to propel the future growth of the market.
However, growing parental concerns regarding the safety of their baby during the usage of the swings and bouncers are anticipated to restrain the market growth. Also, rising competition in the area of child-specific products is likely to hamper the market growth.
Key Market Driver -
Increasing awareness regarding various child care products coupled with increasing income of the global population is expected to drive market growth.
Key Market Restraint -
Rising concerns related to the child safety during the usage of the baby bouncers is anticipated to restrain the market growth
The key companies operating in the global electric baby bouncers market are 4moms, Baby Björn, Chicco, Britax, Fisher-Price, Graco Duetsoothe, Tiny Love, Infantino, Munchkin, Comfort & Harmony, Ingenuity, Playful Pinwheels, Evenflo, Peg Perego, etc.
The global electric baby bouncer market is segmented by product type, sheet material, distribution channel, end-user, and geography.
By product type, the market is segmented into the wired electric baby bouncer and wireless electric baby bouncer. Wireless electric baby bouncer segment is expected to hold a major share of the market as parents or caretakers can remotely monitor various bouncing functions or other features of the product to take care of their baby.
By sheet material, the market is segmented into cotton and nylon bouncer sheet materials. The nylon fabric segment is projected to dominate the market as it is durable and also provides a soft cushioning to the baby’s skin.
By distribution channel, the market is segmented into brand stores, supermarkets & department stores, specialty childcare stores, and online. Specialty childcare stores segment is anticipated to hold the largest share of the market owing to the wide availability of the variety of the branded electric baby bouncers in the child-specific specialty stores.
By end-user, the market is segmented into households and clinics & hospitals. Households segment is projected to dominate the overall market owing to the growing usage of the baby bouncers among households.
By geography, the market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. North America region is expected to hold a major share of the market owing to the presence of a large number of urban population as well as higher standards of living of the people in the United States and Canada. This factor has resulted in higher demand for premium infant care products in the region. According to the United Nations Department of Economic Social Affairs, as of 2018, about 327 million people live in urban areas in the US which accounted for about 82% of the total US population. Additionally, increasing adoption of online shopping in the United States is further driving the demand for baby specific products through company-owned e-commerce stores and affiliate online stores. According to the U.S. Department of Commerce, US retail e-commerce sales in the fourth quarter of 2019 increased by 2.6% to US$ 158 billion over the third quarter of 2019.
Asia Pacific region is projected to grow at a faster rate owing to the increasing number of child specialty hospitals and clinics in the region that widely use baby bouncer products. According to the AYUSH Institutes, Government of India, As of March 2017, medical care facilities under AYUSH management status include 27,698 numbers of dispensaries and 2,943 numbers of hospitals in India. Additionally, the increasing number of working women in the Asia Pacific region is further driving the growth of the market as the working women are more likely to purchase baby bouncers for their infants. According to the International Labour Organisation, in Asia and the Pacific region, the number of working women increased to 732.9 million in 2017 up from 730.1 million in 2016.
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