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Electric cleansing instruments effectively helps in grooming the facial appearance of an individual by cleaning the skin with unclogging the pores from unwanted materials. Rising awareness and demand for beauty and personal care products fuels the demand for a variety of cleansing instruments among peoples. Increasing incidences of the skin aging, rashes, wrinkles, dark spots, and the oral problems along with more consciousness of the peoples towards self-appearance fosters the revenues generated from the skin and oral types of the cleansing instruments.
Technological innovation and its adoption in the business processes are the major aspects of the companies in the electric cleansing instrument market. The companies are keen to adopt internet branding and promotional strategies to increase their customer reach and building brand portfolio. In addition to this, prominent companies use push strategies to sell a bulk amount of the electric cleansing instruments through the retail outlets as well as merger and acquisition strategies for business expansion.
Increasing skin related diseases because of improper environmental conditions as well as unhealthy food eating habits among the population flourishes the demand for the electric cleansing instruments. According to the Health & Security Executive, in 2019 in UK 7,000 new case was found who are suffering from work-related skin diseases and the cases are increasing over the period of five years. Rising awareness of oral health care among the global population gives an increase in the consumption of the electric teeth cleansing instruments. Moreover, growing incidences of the hair dandruff and other hair related problems initiate the necessities for the hair cleansing instruments as they are more effective in removing hair dandruff for hair grooming purposes and this helps in propelling the growth of the market.
In addition to this, the retail sector increases the distribution facility of the personal care products in the rural areas and ultimately responsible for the long-term growth in the supply of the various electric cleansing products. Furthermore, rising governmental policies and support such as ‘Make in India Initiatives’ for the manufacturing of the electric consumer goods in the country flourish the growth of the market. Increasing the salons and spa sector coupled with the medical tourism industry gives rise to the consumption of personal grooming products. However, the higher cost of the luxury electric cleansing instruments impacts the product demand for the lower income group of peoples.
Key Market Driver -
Rising incidences of skin diseases among the global population give rise to market growth.
Key Market Restraint -
The higher cost of the luxury electric cleansing instruments restrains the market growth.
The key companies operating in the global electric cleansing instrument market are, Aphaca, Vanzer, YCM, Elitzia, WishLotus, Cherioll, Clarisonic Mia, Olay, MeetEasy, KACOOL, Brrnoo, WalFou, Braun, Nova, HealthSence, Vega, Karmameju, etc.
The global electric cleansing instruments market is segmented by category, end-user, applications, distribution channel, and geography.
By category, the market is segmented into skin cleansing instruments, oral cleansing instruments, and hair cleansing instruments. The skin cleansing instrument segment is projected to hold a major share of the market owing to the large number of brands associated with electric skin cleansing instruments such as Braun, Derma brush, Nova, Health sense and others as compared to other categories of products.
Based on end-user, the market is segmented into men, women, and unisex. Women segment is expected to hold a major share of the market because of the fact that, women are more inclined towards makeup and grooming activities than others. According to the Cosmetics Europe-the Personal Care Association, in 2017, according to the survey conducted among 101 respondents for global consumer trends for cosmetics, the greatest gender gap was found in the makeup segment with 15% of male respondents consider that makeup is important for them than that of 65% of the female in the survey.
Based on applications, the market is segmented into commercial and personal applications. Commercial applications segment includes spa’s, and salons and is expected to dominate the market as electric cleansing instruments are widely used by them for facial and bleach treatments.
Based on distribution channel, the market is segmented into offline and online channels of distribution. Offline channel of distribution involves the supply of the products through hypermarkets and supermarkets, retail stores, and shopping malls and is projected to hold a major share of the market, due to the fact that, the customers can touch, see, and choose cleansing instrument from the variety of the brands in those stores.
By geography, the market is segmented into North America, Europe, Asia Pacific, South America, Middle East & Africa.
North America is expected to dominate the market owing to the large presence of the prominent key players such as Nova, Olay, Philips, Clarisonic Mia and many other players in the region. Furthermore, rising incidences of the skin related diseases in the North America region fuel demand for the electric skin cleansing products by the peoples. According to American Cancer Society, in 2018, more than 100 million peoples in America are affected by skin cancer diseases and each year more than 3 million peoples in the United States diagnosed with skin cancer. In addition to this, larger disposable spending of the peoples for the beauty and personal care products in countries such as the United States, and Canada results in the larger consumption of the electric cleansing instruments in the region.
Cleansing instruments are essentially used by middle-aged and geriatric peoples to avoid skin wrinkles and skin aging. Asia Pacific region is projected to grow at a faster rate for the global electric cleansing instrument market due to the rising geriatric population more prominently in countries such as China, and Japan. According to the United Nations Department of Social Affairs, China accounts for nearly 16.2% of the population aged above 65 years and that was projected to increase to 35.1% in 2050. In addition to this, increasing salons and spa revenues in the Asia Pacific region is propelling the consumption of the luxury electric cleansing instruments. According to the Global Wellness Institutes, Indonesia, and Australia has crossed the annual spa revenue of more than 1 billion thresholds for the first time in 2017.
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