Electric Cookware Market Size, Share, and Industry Analysis By Product (Electric Rice Cooker, Electric Pan, and Others), By Application (Residential and Commercial), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast till 2032

The global electric cookware market is expanding impelled by the rising demand for fast food and a surge in the number of quick service restaurants. Electric cookware refers to cooking appliances or vessels such as electric frying pans, electric rice cookers, and electric hot pots that use electricity as a heat source to prepare and cook food. The cookware is also available with built-in safety features such as automatic heat control and shut-off. Furthermore, electric cookware products heat up faster, which reduces cooking time and energy usage.

The COVID-19 pandemic negatively impacted the global market. The implementation of lockdown practices, social distancing and quarantine measures, closure of national and international boundaries, supply chain restrictions, and others are the major factors that negatively impacted the global market.

Electric Cookware Market Driver

Surge in the Number of Quick Service Restaurants to Boost Market Growth

The growing number of quick service restaurants worldwide and the increase in demand for fast food in quick time and at affordable prices drive the global market growth. According to the World Population Review, consumers in China consume the most fast food, with an annual fast food revenue of USD 1,474.40 million in 2023. The changing lifestyle, increase in the number of tourists, growing interest in international cuisine, surge in government investment and support, and rising food service industry bolster the product demand.

Furthermore, the rapid surge in consumers opting for casual, relaxed dining experiences, along with the convenience of take-out and delivery options, contributes to the global market growth.

Electric Cookware Market Restraint

Increasing Cost of Electric Cookware Products May Restrain the Market Growth

The increasing cost of electric cookware products leads to lower sales volume and loss of market share, affects brand image, causes the loss of potential customers, and restricts growth opportunities. The high cost of products pushes customers toward substitute products and competitors’ product offerings, which leads to a reduction in the demand for expensive products. Furthermore, the increasing advertisement cost results in an enhancement in the cost of the product, which directly hampers the sales of the product.

Electric Cookware Market Opportunity

Surge in Social Media Advertisement to Favor Market Expansion

Social media marketing is becoming vital for promoting products, services, or brands. Social media advertisement consists of various activities such as creating and sharing engaging content, running target advertising campaigns, building brand awareness, driving website traffic, and engaging with the audience to achieve business goals.

Furthermore, social media platforms such as Facebook, LinkedIn, and Instagram also provide businesses with broad analytics and insights that enable them to recognize their customer better, track engagement, and measure the performance of their marketing efforts.

In addition, the data or information provided by social media platforms helps businesses improve their marketing strategies and brand awareness, enhance their customer reach, and expand their business beyond local or national boundaries. Thus, the growing social media advertisement by small and large companies worldwide drives the electric cookware market growth.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Market
• Supply Chain and Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Advancement

Analysis by Product

Based on product, the electric cookware market is segmented into electric rice cookers, electric pans, and others.

The electric rice cooker segment holds a major market share owing to the availability of numerous cooking functions such as slow or fast cooking, sautéing, and steaming. This electric rice cooker also consists of advanced sensors and controls that ensure proper cooking of food.

The electric pan segment is projected to expand at the highest CAGR during the forecast period. The electric pan makes cooking easier and safer as it features automatic shut-off, heat-resistant handles, and automatic heat adjustment.

Analysis by Application

On the basis of application, the electric cookware market is segmented into residential and commercial.

The residential segment dominates the market owing to the increase in consumer investment in advanced cookware products such as electric pans, electric pressure cookers, and electric steamers.

The commercial segment is projected to expand at a decent CAGR during the forecast period. This is owing to an increase in the number of quick service restaurants, hotels, and cloud kitchens, especially in developing countries such as India, China, Thailand, Brazil, and Vietnam.

Analysis by Distribution Channel

Based on distribution channel, the market is divided into retail outlets/offline and e-commerce/online.

The retail outlets/offline segment holds a major market share owing to the easy availability of electric cookware products in offline retail outlets such as brand outlets, hypermarkets, and convenience stores. 

The e-commerce/online segment is projected to grow at the fastest CAGR during the forecast period. The e-commerce sales channel is rising exponentially owing to factors such as price comparison features, high discounts on products, availability of online payment options, free shipping, and more product options.

Regional Analysis

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Based on region, the global electric cookware market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The Asia Pacific region dominates the global market. The growing disposable income, working population, and urbanization across the region have led to a surge in the demand for modern cookware products.

The North America market is anticipated to grow at the highest CAGR during the forecast period owing to an increase in the trend of home cooking and the growing popularity of plant-based diets and healthy cooking in the region.

Key Players Covered

• Koninklijke Philips N.V. (Netherlands)
• TTK Prestige Ltd (India)
• Panasonic Holdings Corporation (Japan)
• AMC International (Switzerland)
• Pigeon Corporation (India)
• Midea Group (China)
• Zojirushi America Corporation (Canada)
• Sunbeam Products, Inc.(U.S.)
• Tatung Company (Taiwan)
• Morphy Richards (U.K.)

Key Industry Developments

• In June 2024, Stovekraft, an India-based manufacturer of kitchen appliances, announced the launch of “Electra,” the electric pressure cooker. The newly launched electric pressure cooker has an auto-off feature with negligible whistle noise and also eliminates common disruptions.
• In September 2020, Groupe SEB, a France-based company manufacturer, announced the launch of a new electric pressure cooker in the Brazilian market. The electric pressure cooker is available in two sizes, 2.5 and 4.8 liters.