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Evolving consumers' fashion sense of hairstyling and curling has made an electric hair brush a popular hairstyling option. Such a product is available in different categories, such as boar bristle brushes, detangling brushes, and thermal brushes. Manufacturers are offering electric hair brushes that can be used as a hair straightener and curler for hairs. The hairbrush product with the ball-tipped bristles equipped on it is widely popular among the people as they can effectively rinse their hairs with such brushes.
Nowadays, companies offer hair brushes of different shapes and sizes to attract users towards buying such products. Additionally, they offer hair brushes that can provide nourishment and hydration to the hairs' root skin. For instance, in March 2020, MOROCCANOIL Israel, Ltd., a global leader in argan oil-infused beauty products, introduced a new hair styling tool collection for the consumer and professional segment. This collection includes a heated ceramic brush and a high-performing ionic hair dryer product that can combinedly provide an iconic hairstyling solution to the users.
Nowadays, companies are introducing hair styling related interactive web applications, and online platforms to keep their consumers engaged in conducting various kinds of hair styling-related activities such as hair brushing, coloring, straitening, etc. This is expected to drive the demand for different kinds of hair styling tools by such consumers, thereby driving the market growth. For instance, in January 2018, L'Oréal S.A., in partnership with Modiface Inc., launched an augmented reality technology-based hair styling application, 'Style My Hair,' to enable users to perform a perfect styling activity for their hairs.
Additionally, the hair salon professionals use electric hair styling tools in their barber salon shops. Therefore, the growing number of hair salons or barbershops across the globe is further supporting the consumption rate of such products. Besides this, growing on-demand video consumption related to the hairstyling tips & tricks on various social media sites and applications is further likely to drive the demand for such products. The rising demand for IoT-based beauty and personal care devices among the higher-income population of the globe is further driving the demand for IoT-enabled hairbrush products.
However, the additional cost of repair & maintenance of such products is anticipated to restrain the market growth. Additionally, the wide availability of low-cost, manual hair brushes is expected to pose challenges to market growth.
Key Market Driver -
Recent introduction of the innovative hair styling application is expected to drive the market growth.
Key Market Restraint -
Additional cost of repair & maintenance of the hair styling tools is anticipated to restrain the market growth.
The prominent players associated with the global electric hairbrush market are Philips Koninklijke N.V., G.B. Kent and Sons PLC, The Hut.com Ltd., Guangdong Roman Technology Co. Ltd., Conair Corporation, DAFNI, L'Oréal S.A., MacAndrews & Forbes Incorporated, Corioliss, Gooseberry, and others.
The global electric hairbrush market is segmented based on product type, application, distribution channel, and geography.
Based on the product type, the market is segmented into flat and round. The round segment is expected to hold a major share of the market as users can evenly distribute the oil content from the root of the hairs to its length with such products. Additionally, thermal electric brushes of curved shapes can also be used in curling the users' hairs at the salon shops. Therefore, rising demand for the hair curling activities among the people in households and salon places is further likely to drive the segmental growth.
By application, the global market is segmented into professional and personal. The professional segment is expected to exhibit a significant share of the market owing to the large necessities of the innovative hair styling tools among the salon professionals in their daily hair care-related work. This results in the larger revenues of electric hairbrushes from the professional segment. Additionally, the growing popularity of hair massage, hair masks, and steam hair treatments among the people is further likely to drive such electric brushes at such professional salon settings.
By distribution channel, the global market is segmented into hypermarkets & supermarkets, beauty stores, online stores, and others. The hypermarkets & supermarkets segment is expected to hold a major share of the global market due to the wide availability of various personal grooming-related products at such stores. Additionally, regular provision of the discounts and coupons by such stores is likely to attract the users towards buying such products, thereby driving the segmental revenues.
By geography, the global electric hairbrush market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The largest share of the North American region is attributed to a large number of hair salon establishments in the countries such as the United States and Canada, resulting in the larger revenues of the electric hair brush products from such establishments. According to the SBDCNet Organisation data, as of May 2020, there were 80,000 hair salon establishments in the United States. Additionally, the growing popularity of IoT-based beauty & personal care devices is further driving the demand for smart hairbrush products among the region's population.
Asia Pacific region is expected to grow faster for the global market due to the regular introduction of innovative hairbrush products by the associated companies in the countries such as China and India. This is likely to attract users towards buying such products, thereby driving the market growth in the region. In August 2019, Philips Koninklijke N.V. launched BHH880, a smart hair styling brush, to expand its heating products portfolio in an Indian market. The brush is made up of keratin-infused ceramic-coated bristles that can provide nourishment to the user's hair roots and enables the users to make their hairs stylish and attractive.
Additionally, the growing number of middle-class populations is further driving the market growth in the region.
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