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The electric pasta maker is an automatic kitchen appliance where users can prepare a variety of delicious pasta dishes as per their breakfast needs. These machines consist of different kinds of attachments such as rollers and cutler sets that enable users to cook different types of pasta, such as puff pastry, gnocchi, cappelletti, ravioli, noodles, etc. Growing breakfast culture is primarily driving the demand for such noodle & pasta machines.
Nowadays, consumers mainly prefer to buy different kinds of automatic food maker products such as juice makers, noodle and pasta makers, toasters, and others for their daily kitchen usage. These help them in effectively cooking the breakfast dishes within a lesser time period. Additionally, they are mainly considering the various factors such as cost of a pasta maker, shaping dies & attachments available with the maker, body material, speed of pasta roller, and ease in its cleaning during the buying process of such kind of product.
Rising demand for the variety of smart kitchen & other household appliances is expected to drive the market growth. According to the data presented by the Office of National Statistics, Government of the U.K., in the month of June 2020, electrical household sales volume index in the U.K. reached 127.5 up from 94.9 in the month of May 2020 considering a base index of 100 by the end of 2016. Additionally, regular launches of innovative pasta machines are expected to fuel the consumption rate of smart pasta makers.
Besides this, the rising consumption rate of on-demand videos related to the latest cooking tips & tricks is further expected to uplift the demand for the newer style of kitchen appliances. However, large necessities of cleaning and maintenance of the pasta machines are anticipated to restrain the market growth. Additionally, the wide availability of packed pasta food items is expected to decline the demand for pasta makers among households.
Key Market Driver -
Growing demand for the variety of smart kitchen appliances is expected to drive the market growth.
Key Market Restraint -
Large necessities of cleaning & maintenance of the pasta machines are anticipated to restrain the market growth
The key companies involved in the global electric pasta maker market are, Philips Koninklijke N.V., Hamilton Beach Brands Inc., PASTAMACHINES, Razorri, Weston Brands LLC., KitchenAid, Gaurmia, Marcato S.r.l., An SCS Direct Inc., Promotions Atlantiques Inc., Bravo Systems International B.V., William Sonoma Inc., Capitani SNC, Buhler AG, Lineapasta S.r.l., ARCOBALENO LLC., etc.
The global electric pasta maker market is segmented based on the product, distribution channel, end-user, and geography.
Based on the product, the market is segmented into pasta machines, attachments & accessories, and others. The pasta machines segment is expected to hold a major share of the market owing to the large consumption of pasta machines among the consumers for their daily household breakfast needs. Additionally, higher prices of automated pasta machines result in larger revenues from such a segment.
Based on the distribution channel, the global market is segmented into offline stores and online stores. The offline segment is expected to hold a major share of the market as users can touch the product and understand its features in person at such a store. Additionally, provision of the discounts and coupons on the select small home appliances by such stores is further likely to drive the segmental growth.
By end-user, the global market is segmented into households, commercial, and industrial. The household segment is projected to exhibit a significant share of the global market owing to the large consumption of smart kitchen appliances among domestic consumers across the globe for their daily cooking and baking activities. Additionally, the growing urbanization rate, as well as the demand for smart housing facilities, is likely to propel future segmental growth.
By geography, the global electric pasta maker market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America region is expected to hold a major share of the market owing to the large consumption volume of the smart home appliances in the countries such as the United States, and Canada which thereby, results in the larger demand for the smart pasta makers among the population in the region. According to the data presented by the Federal Reserve Bank of St. Louis, in September 2020, U.S. household appliances sales value reached USD 1,641 million. Additionally, growing trends of homemade breakfast among the households are likely to surge the market growth in the region.
Asia Pacific region is expected to grow at a faster rate for the global pasta maker market owing to a large number of food stalls and restaurants in the countries such as China and India which thereby, likely to drive the demand for the various kinds of small appliances such as automated mixer grinders, bakers, and pasta makers among the restaurants in the region. According to the data presented by the National Restaurant Association of India, in 2019, the total number of organised & unorganised restaurants in Kolkata, India reached 38,838. Additionally, rising consumption trends of noodles and pasta food items in the countries such as China, and Japan is further supporting the market growth in the region.
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