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Electric vehicle sound generator also known as acoustic vehicle alerting system (AVAS) is a device that produces sound that enables the surrounding cyclists, pedestrians, visually impaired individuals and other road users to detect the silent hybrid and electric vehicles, thereby enabling the automakers to meet the global government safety regulatory requirements for EV/HEV. These devices are integrated into the hybrid, plug-in hybrid, and fully electric vehicles to generate running sounds at low and high speeds. Since the past few years, the use of electric vehicle sound generators has been widely witnessed in passenger cars. The number of passenger cars using electric vehicle sound generators is growing at a significant rate and is likely to grow continuously in the coming years. The passenger car segment is a lucrative segment and is selected by players participating in electric car sound generators. With the introduction and rapid commercialization of electric vehicles, the global automotive industry is presently undergoing tremendous changes. The reason why electric vehicles are hurriedly adopted is because they have a competitive benefit over traditional vehicles, such as enhanced energy efficiency and zero fuel emissions. Moreover, the governments of various regions are offering numerous incentive programs, including tax refunds and tax credits, in order to encourage the consumers to buy electric cars instead of traditional cars to reduce the rising environmental pollution.
Key Market Driver -
Increasing adoption of electric vehicles is expected to drive the growth of the market in the forecast period.
Key Market Restraint -
High cost electric vehicles may hinder the growth of the market during the forecast period.
Globally, the electric vehicle sound generators market is segmented by type, by market type, by application type, and by geographic coverage. The product type is further segmented into bass sound generators and bass sound generators. Usually, the ratio of bass and treble is adjusted to get the desired and best sound experience. The bass sound generator is widely used in the electric vehicles owing to which it hold the major share in the global market. More bass brings a more powerful sound effect which is mainly required for electric vehicles which are silent. The treble and bass brings the desired sound depending on the speed of the vehicle. At low speed, low sound is required which is adjusted by treble, whereas, the sound of high speed is adjusted to by the bass sound generators. The market type is further segmented into OEM and aftermarket. The OEM segment holds the largest share in the global market. OEM companies assures that their products meet the reputation, class and comfort of premium cars. The OEMs rely on the development of unique emission sounds for their vehicles as their signature sound. In the luxury, high-end and sports category vehicles, the above-mentioned trends are prominent. In addition, there is a strong demand for these technologies in the aftermarket. Acoustic comfort is a trend for electric vehicles in the future. As customers who choose major brands such as Toyota, Mercedes, Audi, and Tesla are looking for innovative and attractive sounds, this will drive the electric vehicle sound generator market growth. The application type is further divided into hybrid vehicles and electric vehicles. Currently, the hybrid vehicle segment holds the largest revenue share in the global market owing to the lack of electric vehicle power stations in the regions. However, the electric vehicle segment is expected to gain high traction over the forecast period owing to the development of infrastructures, government subsidies on electric vehicles.
Major players operating in the global electric vehicle sound generators market include Denso Corporation, Mando Hella Electronics Corp, KUFATEC GmbH, Delphi Technologies, HARMAN International, Volkswage AG, Continental AG, Tesla Inc., and BMW AG among others.
Geographically, the electric vehicle sound generators market is segmented into North America, Europe, Asia Pacific, and the rest of the world. Asia Pacific holds the major share in the global market and is estimated to further propel over the forecast period. This dominance is attributed to the rapid commercialization of electric vehicles especially in China, India, and Japan. The electric vehicle sound generators are increasingly being adopted by the leading electric vehicle manufacturers in this region. Moreover, in recent years, the government has strongly supported the adoption of electric vehicles in the automotive and transportation industry, stimulating the demand for sound generator devices for passenger cars. The countries in the Asia Pacific region including Japan and China are expected to be the world's largest electric vehicle manufacturers, and estimated to be the largest shareholders of the global electric sound generator market. The Asia-Pacific region has become a global electric vehicle manufacturing center.
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