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Embroidery is exhibiting a robust presence in large part of the world over the years as it is widely utilized in multiple types of fabric products. The product acting as a significant decorative agent in bringing out multiple attractive designs to the fabric is thus helping to attract more consumers. The increasing usage of smart embroidery machine, which has an unlimited amount of design options will help to boost the demand, especially in the small scale sector. For instance, the brother SE600 computerized sewing and embroidery machine bundle comes with USB importable personalized design files for virtually unlimited design options.
The rising growth of the textile and apparel industry led to a surge in the demand for embroidery, is acting as a driving factor for the market growth. For instance, according to the data released by the India Brand Equity Foundation, November 2020, the Indian textile and apparel industry is evaluated to make a contribution of 2.3 percent to the country’s GPD and employed over 45 million people. Furthermore, the popular usage of the product in the clothing industry for various items such as T-shirts, sweaters, socks, and others are likely to generate traction.
Nevertheless, the increasing usage of printed decorative on fabric products act as a restraining factor for the market growth.
Key Market Driver -
The flourishing growth of the textile and apparel industry is acting as a driving factor for the market growth.
Key Market Restraint -
The escalating usage of print on fabric is acting as a hampering factor for the market growth.
Broken Arrow Wear, Corporate Casuals, Embroidery Your Way, Thread Logic, LogoUp, and others are the key companies operating in the embroidery market.
The embroidery market is segmented into type, application, end-user, and geography.
On the basis of type, the market is fragmented into outline embroidery, counted thread embroidery, whitework embroidery, and Others(candle wicking embroidery, patchwork embroidery). Outline embroidery is anticipated to be the leading segment owing to the outline being usually worked with multiple kinds of stitches which include chain stitch, stem stitch, back stitch, and outline stitch. Thus, this makes it more desirable to a large number of consumers.
Based on application, the market is grouped into apparel, house linens, and decorative fabric. Apparel is estimated to be the largest market on account of most apparel products comes with various types of attractive looks and design which assist to upsurge the demand for this segment.
By end-user, the market is divided into household and commercial. Household is projected to a prominent market due to the increasing consumption of household decorative products which have various types of embroidery designs on it surges the demand in a household sector as compared to commercial.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Asia Pacific is evaluated to hold the prominent share and is projected to continue throughout the forecast period of 2020-2027. The escalating number of the hotel led to propel the consumption of fabrics which possess embroidery to assist to drive the market growth. For instance, according to the Times of India data, in April 2019, there are 53,000 hotels in an organized category in India. Additionally, the booming growth of the home decoration market resulted to surge in the consumption of products such as curtains, table cloth, and others in various countries of this region help to escalate the demand. For instance, according to the data published by the Economic Times, April 2019, the Indian home decoration market has witnessed a growth rate of 20 percent nationwide.
North America is estimated to display a significant presence in the embroidery market, owing to the rising number of well-furnished restaurants fostering the need of the product. For instance, according to the National Restaurant Association data issued, in 2020, there are more than 1 million-plus restaurant locations in the United States, which are employing about 15.6 million people. Additionally, the escalating number of exposition related to embroidery and fabric, such as Stitches West, NW Materials Show, Original Sewing & Quilt Expo-Cleveland enticing a large number of people, is assisting to rise consumption rate.
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