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EMEA Dental Imaging Market Size, Share & COVID-19 Impact Analysis, By Product (Extraoral Imaging Systems, Panoramic Systems, Panoramic & Cephalometric Systems, and 3D CBCT Systems), Intraoral Imaging Systems (Intraoral Scanners, Intraoral X-ray Systems, Intraoral Sensors, Intraoral Photostimulable Phosphor Systems, Intraoral Cameras), By Application (Endodontics, Implantology, Orthodontics, Oral & Maxillofacial Surgery and Others), By End User (Solo Practices, Group Practices, and Others), and Regional Forecast, 2021-2028

Last Updated: April 29, 2024 | Format: PDF | Report ID: FBI106400



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The EMEA dental imaging market size was USD 605.3 million in 2020. The market is projected to grow from USD 711.4 million in 2021 to USD 1,200.4 million in 2028 at a CAGR of 7.8% in the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with dental imaging witnessing a negative demand shock across the EMEA region amid the pandemic. Based on our analysis, the EMEA market witnessed a strong decline of -8.7% in 2020. The sudden rise in CAGR is attributable to this market’s demand and growth returning to pre-pandemic levels once the pandemic is over.

Technologically advanced dental imaging procedures provide high-quality images that can provide greater accuracy in treating teeth-related ailments. These imaging procedures help dental professionals diagnose oral disorders by providing actual and visual images such as the dental structure, bone loss, and cavities. Most common oral disorders such as malocclusion, dental caries, and periodontal diseases are prevalent amongst European, Middle Eastern, and African populations, which constitutes a significant public health challenge. Dental caries is a major oral health problem that is prevalent among children as well as adults. According to an article published in BMC journal in February 2021, the prevalence of dental caries in Ethiopia was around 40.9%.

Due to the prevalence of the aforementioned oral disorders, major players such as Align Technology, Carestream Health, and Midmark Corporation are continuously focusing on R&D initiatives and strategic collaborations to introduce new products in the market to cater to different requirements. For instance, in August 2019, Midmark Corporation announced that they completed the acquisition of True Definition intraoral scanner platform by 3M. This acquisition would help the company to expand its imaging portfolio. Trends like the increasing adoption of digital dentistry and intraoral imaging systems among the population also drive market growth. Therefore, it can be witnessed that the above -mentioned factors like the increasing prevalence of dental disorders, growing awareness amongst the population, and new technologically advanced product launches will lead to strong EMEA dental imaging market growth in the forecast period.


Cancellation of Dental Procedures Led to Decline in Market’s Growth Prospects

During the COVID-19 pandemic, there were no specific medical guidelines related to dental care; however, dental pain is reported to be the most common health issue and needs immediate treatment and care. According to major guidelines, all elective procedures were canceled during the pandemic apart from the emergency cases. Dental radiography during COVID-19 was considered a critical component involving the significant potential for cross-contamination by the exposure of saliva and blood. While performing intraoral radiography procedures, patients may have gag reflexes, coughing, and saliva secretion; thus, can be substituted to extraoral imaging systems techniques like panoramic radiology and CBCT imaging. However, there are cases where better radiographic images are required for a particular tooth, or in cases where extraoral procedures are unavailable, intraoral procedures are mandatory.

The oral and maxillofacial surgeries were severely constrained during the ongoing pandemic. The aerosol and airborne contamination can be witnessed maximum through dental equipment such as ultrasonic scanners, air & water syringes, high-speed dental hand-pieces, and intraoral radiography procedures, most of which are used during oral & maxillofacial surgery.  Furthermore, companies like Dentsply Sirona in their technologies and equipment segment and Align Technology in their systems and services segment witnessed a decline in their revenue for 2020. Align Technology witnessed a decline of USD 10.5 million, a decline of -2.8%, in their systems and services segment compared to FY 2019. This decline is attributable to lesser visits to dental clinics in the key countries and strict regulation from authorities regarding all elective procedures due to the ongoing pandemic. Thus, negatively impacting this market.


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Increasing Adoption of Digital Imaging to Determine Growth Trajectory

A significant trend observed in the market has been a major shift towards adopting digital systems in the last few years. Growing technological advancements in this market segment contribute to this shift. According to an article published in 2018 by ScienceDirect, a recent trend is a switch from conventional impression-taking to digital intraoral scanning due to the high precision and efficacy of modern compact scanning units. Some of the advantages observed in the various research studies carried out include reproducibility and accuracy, time-saving, increased patient and operator acceptance.

Recent developments that further contribute to greater digital systems adoption include, in February 2018, KaVo introduced a new digital X-ray sensor, DEXIS FS Ergo. The device was developed to help decrease imaging retakes due to patient movement instigated by discomfort. Furthermore, these sensors augment practice efficiency and create a streamlined digital workflow design. Also, in August 2021, Anatomage proclaimed that the company has revolved its 3D dental business as a wholly owned subsidiary called Osteoid. This factor will permit Osteoid to emphasize solely on 3D dentistry solutions, comprising the award-winning Invivo 3D dental imaging solutions. As more companies are moving towards developing digital products, the EMEA market is expected to experience significant growth prospects in the forecast period.


Strong Prevalence of Dental Ailments in Key Countries to Drive Market Growth

One of the critical drivers that positively impacts the growth of the market in this region is the prevalence of oral ailments in the European and Middle East & African region. A strong jump has been witnessed in the patient population suffering from various types of dental disorders. Thus, leading to an increased demand for improved patient care and treatment outcomes with greater accuracy in diagnosing these conditions.

Some of the most common teeth-related ailments witnessed in this region are dental caries and periodontal diseases. Furthermore, the rising incidences of dental disorders like tooth injuries are also expected to boost the growth of the market. For instance, according to the Platform for Better Oral Health in Europe in 2020, over 50.0% of the European population might suffer from any form of periodontitis, with the prevalence increasing up to 70-85.0% for the population aged 60- 65 years of age.

Such strong prevalence trends are expected to give rise to new product launches in the region, leading to a strong surge in the market growth during the forecast period. Furthermore, to provide an accurate diagnosis for the treatments of these teeth-related ailments, major companies are launching products with improved technologies in the market. Such factors are anticipated to contribute considerably to the market growth.

Rising Demand for Cosmetic Dentistry to Surge Market Growth

In the Europe and Middle East & Africa market, the increase in the demand for these devices has been robust, significantly increasing the market growth in the region. The growth can be attributed to various reasons like the rise in cases of dental disorders or the launches of new imaging techniques in the market. However, another critical reason also propels the growth of the market in the region, which is the increase in demand for cosmetic dentistry among people as people focus more on aesthetic appearances, the demand for cosmetic dentistry rises, which boosts the demand for cosmetic dentistry imaging software. These software aids dental professionals in producing images of their patients in less time, enabling them to view their appearance virtually after the proposed treatment. With the ability to view the cosmetic dental procedure with dental images in less than 5 minutes, the patients are motivated and, in most cases, continue with the process. For instance, in February 2018, PreVu Software LLC launched a new cosmetic dental imaging software helping dentists to provide cosmetic teeth-based procedures options to their patients.

For instance, a study by the British Orthodontic Society (BOS) in May 2021 has stated that the demand for cosmetic oral procedures such as orthodontics has sharply increased during the coronavirus pandemic. The study indicated that over 84.0% of orthodontists witnessed an increase in adult patients amid COVID-19. In addition, nearly 60% of orthodontists said that the demand for treatment in 2020 was higher than anticipated. The current focus on aesthetic appearances has led to the rising popularity of smile makeover procedures. Furthermore, the growing customer awareness is also driving the demand for cosmetic dentistry. This demand has been further boosted through the help of social media platforms, media coverage, and various marketing strategies adopted by dental offices. This surge in demand for cosmetic dentistry procedures amongst Europe and the Middle East & Africa region is expected to further contribute to the market’s growth prospects.


Limited Expenditure on Dental Imaging Equipment to Impede Growth Prospects

Despite the growing requirement of these devices in this region, and the continuous launch of these products with the latest technologies by key players, dental practitioners are still reluctant to invest in these devices, thus posing as a barrier to the growth of this market. The advancements in this technology in terms of quality, capabilities, and price has reached new avenues. However, this has led to a scenario where significantly fewer dental professionals have the required knowledge for operating them. Thus, making an uninformed decision in terms of investing in these equipment. These factors can lead to lesser adoption of these devices in this region.

Furthermore, another factor that acts as a barrier to the market's growth is the adoption of equipment that can perform multiple tasks, thus reducing the requirement for various devices. For instance, Carestream Dental LLC's CS 9600 device is a 5-in1 scanner, providing 2D and 3D imaging quality. The launches of such products in this region lead to limited adoption of multiple devices for imaging procedures leading to a comparatively lesser expenditure on these products, impeding the growth of this market. The high cost associated with the cone beam computed tomography devices and digital x-rays also restraints the market's growth.


By Product Analysis

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Dominant Market Share of Intraoral Imaging System Segment to Boost Market Growth

By product, the EMEA dental imaging market can be segmented into extraoral imaging systems and intraoral imaging systems. The extraoral imaging systems can be further sub-segmented into panoramic systems, panoramic & cephalometric systems, and 3D CBCT systems. Similarly, the intraoral imaging systems are further sub-segmented into intraoral scanners, intraoral x-ray systems, intraoral sensors, intraoral photostimulable phosphor systems, and intraoral cameras.

The intraoral segment held a dominant market share in 2020 and is expected to grow at a significant CAGR. The dominance of this segment is due to the high quality image associated with the Intraoral Imaging Systems devices. New products launched by the key players of these regions in the Intraoral Imaging Systems portfolio will drive this segment's growth. For instance, in September 2021, Finland based Athlos Oy announced that they received a 510(k) acceptance for their DC Air, an intraoral x-ray imaging sensor. The company also has regulatory approval, such as the CE mark in Europe.

The extraoral segment is the second largest segment expected to grow at a comparatively lower CAGR. The growth can be attributed to the less time taken during the procedures. Major players' launch of new devices such as 3D CBCT systems in the extraoral imaging systems also contributes to the segment’s growth. For instance, in September 2018, Carestream Dental LLC announced the launch of their new cone beam computed tomography system, CS 9600, which enables precise diagnostic capabilities.

By Application Analysis

Implantology Segment to Stimulate Market Growth during Forecast Period

Based on application, the EMEA dental imaging market can be segmented into endodontics, implantology, orthodontics, oral & maxillofacial surgery, and others. The implantology segment held a dominant market share in 2020 and is expected to grow at a significant CAGR. The dominance of this segment is due to the increase in the number of people opting for tooth implants because of the rising demand for prosthetics and aesthetics. Growing awareness among people regarding these procedures also boosts the growth of this segment.

The endodontics segment accounts for the second largest segment in this region. The rise in the segment can be due to the rising prevalence of tooth caries in the European and the Middle East and Africa region. For instance, according to the World Health Organization (WHO) report of March 2020, in Europe, 20.0%-90.0% of the children of 6 years suffer from teeth caries. The orthodontics segment is the third largest segment. This segment is expected to witness growth prospects due to the rise in people opting for treatment for tooth malocclusion. The prevalence of tooth malocclusion in the Africa and European regions propels the segment's growth. For instance, in February 2021, according to an article published in the National Library of Medicine, the prevalence of malocclusion in Africa is the highest at 81.0%, followed by Europe at 72.0%. The oral and maxillofacial surgery and others are expected to grow at a substantial CAGR. The growth of the oral and maxillofacial surgery segment can be attributed to the rising cases of oral trauma amongst children of this region. Procedures such as prosthodontics and periodontics fall under the others segment. The segment's growth is comparatively lower than the mentioned segments as the adoption of these devices is lower in this segment.

By End User Analysis

Solo Practices to Remain as Dominant Segment in 2021-2028

The market is segmented into solo practices, group practices, and others based on the end user segment. The Solo Practices are expected to account for the highest share of the market in the forecast period. The fundamental reason for the growth of this segment is the flexible working hours, as dental professionals can work during any day of the week. This leads to more patient appointments and increased revenue. Some dental professionals also feel that it's very challenging to maintain a common purpose when practicing in a group.

Group Practices are the second largest segment with a considerable CAGR as more dentists opt for Group Practices in the forecast period of 2021-2028. The increasing demand for modern dentistry and the rising complexity of all the domains in oral practice increases the requirement for more personnel with training in various oral specialties. Furthermore, as more people are involved, the entire function becomes more organized, reducing the time visiting and procedures, thus increasing the number of patients visiting the clinics.

The other segment comprises research institutes, dental colleges & laboratories, and others. This segment has the lowest share compared to the other two segments and is expected to grow at a lesser CAGR in the future.


Europe Dental Imaging Market Size, 2020 (USD Million)

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On the basis of region, the market can be segmented into Europe and the Middle East & Africa. The market size in Europe stood at USD 523.0 million in 2020, and the region is expected to account for a dominant share of the market during the forecast period. Europe dominates the market due to the region’s economically stable and highly aware population. Factors like the rising prevalence of teeth-based disorders and increasing adoption of technologically advanced devices among the population propel the market's growth. Furthermore, many procedures were carried out in the European region due to the presence of many dentists in this region. For instance, according to Statista, in 2018, 71,093 dentists were practicing in Germany, followed by 50,305 dentists in Italy and 43,333 dentists in France. Furthermore, the presence of significant companies in this region is also a major reason which can be attributed to the growth of this region.

The Middle East and Africa market is anticipated to be the second-largest market. The robust market share of the region in the market can be attributed to the prevalence of teeth-based ailments such as teeth-based malocclusion in key countries of Africa. Furthermore, the rising prevalence of dental caries in the Middle Eastern region was also one of the reasons attributed to the growth of the Middle East and Africa region. For instance, according to an article published in the research journal Frontiers in Medicine in April 2021, the prevalence of tooth caries in Ethiopia was 41.0% and 52.4% in Sudan.


Strong Dental Imaging Portfolio of KaVo Dental (Envista), Dentsply Sirona, and Align Technology to Boost Market Position

In the competitive landscape, the EMEA dental imaging market is characterized by key companies such as KaVo Dental and Dentsply Sirona. KaVo Dental and Dentsply Sirona will dominate the market in 2020 with a strong revenue share in terms of the current competitive scene. The dominance of these companies in the market can be attributed to their strong product portfolio and strategic collaborations to introduce new technologies to their existing products. For Instance, In April 2021, Envista Holdings Corporation announced a partnership that aims to provide value-added solutions and a variety of services to Curaeos B.V., a fast-growing network of dental clinics in the Netherlands, Belgium, Germany, Denmark, and Italy. Similarly, in June 2021, Dentsply Sirona and 3Shape, a manufacturer and developer of 3D scanners and CAD/CAM software’s, based out of Denmark, announced a strategic collaboration to work on multiple opportunities to improve their imaging and oral health portfolio.

Other important players include Align Technology which is considered a prominent player due to its strong presence in the intraoral scanner portfolio. The iTero intraoral scanners by Align Technology are one of the most popular scanners among dental professionals. The company is working towards expanding its portfolio by launching more devices in the series. For instance, in February 2021, Align Technology, Inc. announced the launch of the iTero Element Plus Series, which will expand the company’s imaging systems portfolio. Furthermore, Carestream Dental LLC can also be regarded as a prominent player in the EMEA market due to its strong product portfolio. Companies like VATECH and Genoray Co., Ltd. have a vast product portfolio in this market through strategic collaborations, and by participating in various exhibitions, the organizations are demonstrating their products globally to mark a presence in the market. For instance, in July 2021, Genoray Co., Ltd. announced that they have participated in the AEEDC exhibition to interact with customers on a global forum.


  • KaVo Dental (Envista) (Biberach, Germany)

  • PLANMECA OY (Helsinki, Finland)

  • Dentsply Sirona (York, Pennsylvania, U.S.)

  • Align Technology, Inc. (San Jose, U.S.)

  • Genoray Co., Ltd. (Seongnam-si, Republic of Korea)

  • Carestream Dental LLC (Atlanta, U.S.)

  • Acteon Group (Mérignac, France)

  • Midmark Corporation (Dayton, U.S.)

  • VATECH (Hwaseong-si, Republic of Korea)


  • February 2020 – KaVo Dental announced the launch of a new product, KaVo IXS, to their sensor portfolio during the 2020 Chicago Dental Midwinter Dental Meeting. KaVo IXS is an intraoral x-ray sensor that includes automatic software updates and Internet of things (IoT) capabilities.

  • March 2019 – PLANMECA OY announced the introduction of a new product Planmeca Viso G5, to their Planmeca Viso portfolio.  The new product provides teeth problem-based patients with an improved cone beam computed tomography (CBCT) imaging experience.


An Infographic Representation of EMEA Dental Imaging Market

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The EMEA dental imaging market research report provides a detailed analysis of the market. It focuses on key aspects such as new product launches, prevalence of teeth-related disorders, key countries, regulatory & reimbursement scenarios. Other aspects considered includes technological advancements in the market and the impact of the COVID-19 pandemic on the market. Besides this, the report offers insights into the market trends and highlights key industry dynamics. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the global market over recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD million)


By Product

  • Extraoral Imaging Systems

    • Panoramic Systems

    • Panoramic & Cephalometric Systems

    • 3D CBCT Systems

  • Intraoral Imaging Systems

    • Intraoral Scanners

    • Intraoral X-ray Systems

    • Intraoral Sensors

    • Intraoral Photostimulable Phosphor Systems

    • Intraoral Cameras

By Application

  • Endodontics

  • Implantology

  • Orthodontics

  • Oral & Maxillofacial Surgery

  • Others

By End-User

  • Solo Practices

  • Group Practices

  • Others


By Geography

  • Europe

    • By Product

    • By Application

    • By End User

    • By Country/ Sub-Region (U.K., Germany, France, Italy, Spain, Scandinavia, Rest of Europe)

  • The Middle East & Africa

    • By Product

    • By Application

    • By End User

    • By Country/ Sub-Region (GCC Countries, South Africa, Rest of the Middle East & Africa)

Frequently Asked Questions

Fortune Business Insights says that the EMEA market size was USD 605.3 million in 2020 and is projected to reach USD 1,200.4 million by 2028.

In 2020, Europe stood at USD 523.0 million

Growing at a CAGR of 7.8%, the market will exhibit steady growth in the forecast period (2021-2028).

The implantology segment is expected to be the leading segment in this market during the forecast period.

The increasing prevalence of dental ailments, increasing transition from 2D to 3D systems, and rising demand for cosmetic dentistry drive the market's growth.

Dentsply Sirona, KaVo Dental (Envista), and Carestream Dental LLC are some of the major market players in the EMEA market.

Europe dominated the market in 2020.

The prevalence of dental diseases such as caries and periodontal diseases across the EMEA region is expected to drive the adoption of these products.

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